

How do you design a good logo?
A company’s logo stands for more than a mere visual identifier in that the logo is a concept than can make or break its business chances on the commercial market. A perfectly-created logo can create a strong partnership with the customer or consumer that an organisation and its corporation are seeking to accomplish. In other words, the logo is to communicate with the business’s customers in a way that portrays the business’s own values and goals also known as a ‘z’.
But the wrong logo which does not communicate a business message can ultimately harm a company’s business.