Web Design Courses London

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Web Design Courses London  – UX Design Certificate – UX Design Course Online

You may already be aware that WordPress is the most widely used content management system. Every day, thousands of new websites are launched on WordPress. The stakes are high. To stand out from the crowd, no matter what kind of WordPress website you have or desire to have, you must make the most of the available capabilities in WordPress. If you want to become a web designer in London, you must be aware of these important factors:
1) You have to take a graphic design course before you can learn web design.
2) WordPress and Elementor are the most important tools to learn for web design.
3) A certificate and strong portfolio in web design can help you gain employment.
At Blue Sky Graphics, we provide one-to-one lessons within our online graphic design, web design and UI UX design course. After the course, our students will graduate with:

A) Certificate in design.
B) Industry-standard skills in graphic design and web design.
C) A rock-solid portfolio to help them get jobs with ease.

The following are the best WordPress tips for WordPress web designers:

Having the ideal theme:
Your WordPress theme is critical to the success of your website. So, the most crucial recommendation for you, is to choose the proper theme. Your theme has a significant impact on your website’s SEO, usability, speed, appearance, and everything else.

When it comes to WordPress themes, you have a plethora of alternatives at your disposal. You may take advantage of WordPress’s free themes. There are several premium themes that might be a good investment. In addition, you may create your own fully functioning, customisable theme. Of course, the free themes are available without any cost, but the premium themes and custom-made themes are not. There are a few factors you should keep in mind while selecting the best theme for you.

First and foremost, ensure that the theme is SEO optimised. When it comes to website themes, search engine optimisation is a requirement.

The theme must be of excellent quality. By high quality, we mean pixel-perfect design, adaptability to any kind of device, whether it is a computer or a phone, as well as speed, and many other things you may expect from a theme.

Choose a theme based on the nature of your website. You must determine the requirements of your website. Imagine you need an e-Commerce website. As a result, you should have a website that is correctly built and appropriate for e-Commerce.

Choose your hosting provider:

One of the most important aspects of your website is the selection of a competent hosting provider. A competent hosting firm can help you improve your website. When selecting a hosting company, the three most critical factors are: ease of use, performance, and security.

There are several web hosting providers on the market that offer different packages. We recommend that you investigate and discover who provides the greatest bundle for you at the best price. Do not simply go with the cheapest option available. However, check out what they have to offer and how excellent their service is.

Make certain that they provide immediate technical help. A web hosting plan cannot be termed user-friendly unless it provides both technical and non-technical assistance. Also, make certain that they maintain the level of assistance.

Install the following plugins and tools:

WordPress plugins number in the thousands. Many of them are free, while others need payment. Plugins provide an excess of additional functionality to your website. It also makes your job easier. Many features of a standard WordPress website are missing, which may be remedied by utilising these plugins. There are several sorts of plugins for various purposes. Though there are many free plugins available that can be downloaded and installed immediately, you may also need certain costly plugins.

It is advised that you keep your website as light as possible. To avoid clogging up your website with too many plugins. Before installing a plugin, do your homework and read the reviews. Keep in mind that improperly developed plugins might cause problems for your website.

Update your themes and plugins:

Another important WordPress tip is to keep your themes and plugins up to date. Typically, you may operate your site for months without paying attention to changes. However, failing to update your themes and plugins is a significant error. Plugins are not often updated only for functionality enhancements. Many upgrades are motivated by security concerns. So, although it may seem to be a minor enhancement, the update may have been intended to close a security breach in the programme.

So, do not allow hackers to target undated software which can exploit security weaknesses that have not been addressed.

If you have not turned off the option, WordPress will inform you when you need to update any programme or plugin. If you are pressed for time, you may update them manually or just enable auto-updates.

In a test environment, always update:

Our next WordPress advice is to always test updates in a separate environment. Because you run the chance of something causing your live website to fail when you make changes to it. If your site is linked to your company, you must always avoid not being up to date. It may also result in significant sales losses. So, the WordPress secret is to use a staging site for rapid fixes. A staging site, often known as a test site, is a duplicate of your production site. As a result, it is safe for you to experiment here before implementing it on the main website. Local is a free programme that may assist you in this situation. Do not forget to give them a check.

Improve your image:

Images are important for your website. When implemented correctly, it enhances the overall quality and appearance of your website. However, you must ensure that such photos are properly optimised. Because unoptimised photos take longer to load, they can slow down your website. A 10 MB picture file may appear wonderful on your device, but it could not be appropriate for your website. Your website’s loading speed has a significant influence on SEO.

The remedy is to reduce the picture size. To lower the size of the photographs, just reduce the quality and dimension (length and width) in Photoshop or any other online application that allows you to.

Check that your website is mobile-friendly:

Your website must be mobile-friendly. That is, whatever device your audience is utilising. It has to fit properly on that device without sacrificing quality. People nowadays choose to utilise their mobile phones for routine surfing and other tasks. As a result, there is no way to avoid making your site mobile-friendly. Check out Blue Sky Graphics to learn WordPress and web design!

What is the best way to learn WordPress?

WordPress has evolved into so much more than just a blogging tool. It is a full-featured content management system, so it is more than simply a website.
Unfortunately, many small company websites are nothing more than brochures that tell everyone who you are, how you got started, how to reach you, and a few pages about what you offer. But that is all. They do not go any farther than that. A blog is just a collection of articles and stories on various themes that are organised in reverse chronological order. It is a type of public diary that covers an infinite variety of themes.
A content management system, on the other hand, not only allows you to design web pages and write articles, but it also makes it so easy that you do not need to engage a professional webmaster every time you want to make a little adjustment.

WordPress is a free platform:

WordPress itself is completely free, with no fees, strings attached, or guilt that you are utilising something you should be paying for, such as when you do not donate to your local NPR station after listening every day for the previous 20 years.
The only disadvantage is that you must host WordPress someplace.

There are two choices:

1) Self-hosted, in which you are responsible for hosting fees as well as maintenance and security.
2) Managed hosting, in which you pay someone else to handle hosting as well as most of the maintenance and security for you.

What exactly is self-hosting?

Self-hosting for WordPress entails purchasing a web hosting package, downloading the free WordPress files from WordPress.org, and installing them on your hosting account yourself. That may need more technical knowledge or time than you currently have.

A vast range of themes makes website creation a breeze:

The theme is your website’s exterior layer – the face, the façade, the style, the component that makes it appear attractive. With WordPress themes, you can choose between a variety of different designs and layouts without having to go into your code.

Because there are literally hundreds of themes to select from, choosing a theme may be the most difficult aspect of setting up your blog.

Some themes have the navigation bar on the left, while others have it on the right. One-column, two-column, and three-column layouts are available. As well as traditional, magazine and newspaper style. An almost infinite amount of colour and design combinations are also available.

You may also choose between free and paid themes. Many of the premium themes are professionally developed and constructed to include extra features such as SEO support and compatibility with mobile devices as well as desktop PCs. Some free themes are just as excellent as paid themes but be wary of free themes that seem to be missing a few components or lack a few of the bells and whistles that those premium themes offer.

Adding website material is quick and easy:

This is the portion that most people are afraid of when it comes to web design and constructing a website. They believe that there is a significant amount of coding and design labour involved in creating a single web page and that adding content is really a minor matter to be addressed later.

Almost every need is satisfied by a plugin:

Did you know that you may add the functionality you want to your website by utilising the greatest plugins? One of the key benefits of using WordPress as your CMS is that it is supported by a large community of competent developers. Therefore, website owners now have access to an extraordinary selection of top WordPress plugins.

WordPress Plugin:

WordPress’s official plugin directory has around 54,000 plugins. As a result, there is always a plugin available to fulfil every demand. You may use WordPress plugins to optimise your content for SEO, add contact forms, integrate automatic email marketing, build membership sections, backup your website on a regular basis, and add live chat. These are just a handful of the options available with WordPress plugins.

Most other alternatives build your website with restricted logins. In general, you will have access to the functionality that has been integrated into the website. If you want to go beyond this capability, you will need to employ a developer to give that extra feature. Adding secure and safe online payments to a website, for example, may be prohibitively expensive. Because of the security concerns of managing financial data, you must exercise extreme caution in selecting a solution. Plugins are not the same as this.

Plugins save time:

Saving time on your job is quite crucial these days. People hunt for anything that will help them save time, even if it is just a few minutes. These plugins enable company owners to do almost all of their tasks with a few mouse clicks. You do not have to spend days building all your internet assets and documentation from the ground up. Plugin functionalities range from complicated capabilities such as multi-language capability to modest ones such as creating a video gallery.


Many of the add-ons allow you to modify your blog articles and favourite site features. Almost all plugins enable you to toggle various settings on and off, as well as alter styles like colours or fonts at any time. The WordPress themes are simple to alter, so you can do it quickly. You may design your website based on your target audience or test results.


Because site creation is an expensive procedure, and not all novices can afford to spend hundreds or thousands of pounds on their blogging platform, WordPress is a great choice for them. There is nearly always a free version of a plugin that you may use with the aid of WordPress plugins.

Exceptionally Reliable:

More and more business owners are concerned about the perfect level of their company’s reliability since any hiccup means they will miss a possible profit. You may do the same for your website by using WordPress plugins. Some of them have high levels of efficiency. Different website owners keep themselves up to date on a regular basis to fix problems and enhance their security. It is entirely up to you whether you want to utilise the free version or the premium version with enhanced capabilities. Check out Blue Sky Graphics to learn graphic design and WordPress.

How do I learn web design as a beginner?

While a beginner webmaster may be able to get their website up and running with little technical understanding, becoming a WordPress developer needs a far wider skill set. You can understand the principles of WordPress and have your website up and operating in no time if you put in the effort.

Here are some basic time frames on which industry experts may agree:

Beginner WordPress: 10 hours or less. This necessitates the creation of a basic website and its internet hosting. WordPress has a user-friendly interface and plugins that enhance any capability that WordPress lacks. Basic users may upload blog posts, install plugins, and make small modifications to the website.

WordPress entry-level developer: 6 months to a year of hands-on experience. These users are familiar with plugins such as various Google Analytics programmes and have a basic grasp of coding that may be utilised to make modifications to the website.

2 years of experience as a WordPress developer, including on-the-job training: This kind of developer is comfortable with WordPress’s front-end and back-end features and is a proficient programmer. They can quickly handle a wide range of changes, such as site migrations, bug fixes, and e-commerce enhancements.

Why does it take so long to become an expert user?

Due to the enormous number of skills necessary to become an expert WordPress developer, learning them all takes a substantial amount of time. Expert-level developers can easily and quickly deal with problems that beginner developers face on a daily basis. They must also be knowledgeable in a variety of fields, including CSS, HTML, PHP, JavaScript, Web design (including UI and UX), digital security, responsive design, SEO, digital marketing, and others. Furthermore, digital talents such as these are always growing. Access to the most current and up-to-date information is crucial.

What are the advantages of using WordPress?

Aside from its widespread popularity, WordPress is an open-source platform, which means it is free to use and share. As a result, the page source is so easily accessible. Furthermore, most website hosting providers offer one-click WordPress installation.

WordPress capabilities now go well beyond those of a blog platform. WordPress offers a great level of flexibility, regardless of what your website needs to accomplish. WordPress is capable of handling anything from e-commerce to blogs, membership websites, and classified ads. It is also very SEO-friendly.

Where should you begin if you want to learn WordPress?

All of that being said, if you decide to go forward with it, you will need to select where to start and how far you want to go. WordPress training will get you started, and there are a few free resources accessible online. To study graphic and web design, you can enrol in Blue Sky Graphics online school.

There has never been a more critical moment for intelligent web design, especially in this global-socially-distanced-everything-virtual pandemic. Strong branding and intelligent site design have always been essential components of a successful digital marketing plan, and this has not changed. The difference today is that businesses are under pressure to create new and imaginative ways to contact their target clients. Consequently, we are realising just how effective excellent web design can be.

The impact of a well-designed website on a company:

Join us as we explore the complex array of ways a well-crafted website can help your business and why it is important to invest in having a fantastic responsive website designed for your organisation. Then we will look at some key qualities of great web design.

A good first impression is made by a decent design:

As previously said, the time it takes a visitor to analyse the appearance and decide on your site is quite brief – so, you want to make it count. Effective design may generate an emotional reaction from a person when they visit a website. A website that seems current, has bright colours, and is well-organized welcomes visitors and encourages them to remain for long. Why would anybody want to visit the site if it is dark and frigid, has outdated aesthetics, and is exceedingly difficult to navigate?

Consider a website to be a storefront; when you go into a well-lit, clean, and well-organized shop with smiling employees eager to help you, you feel taken care of, calm, and ready to examine the product options and probably make a purchase. If you walked into a store that was poorly lit, smelled suspiciously, and had some really dissatisfied employees wandering about, you would feel nervous and want to leave as quickly as possible, and you would certainly not want to make any purchases. The design of a website may cause customers to feel the same feelings and result in very similar outcomes.

First impressions are important; prospective customers are visiting your site to learn more about your organisation; if you get off to a bad start with a sloppy-looking page with little design thought, enticing visitors to remain on your website will be difficult.

Consider how much money you can spend on PPC advertisements, or how much time and effort you can put into producing content for long-term SEO efforts, just to get people to visit your website. Do not waste your time or money enticing individuals just to have them go. “38 per cent of users will stop interacting with a website if the content/layout is unpleasant,” according to Adobe. Consider how many prospective customers and dollars you may be losing because of poor aesthetics.

Improves brand trust:

A well-thought-out and designed website, in addition to making a strong first impression, foster visitor confidence in your brand and organisation. Strong, clean, and engaging aesthetics, as well as consideration for user experience and your audience, are all ways your website’s design may promote trust among your audience and prospective customers.

When a website seems archaic, difficult to browse, or appears to mislead or deceive the audience, trust is lost, and the probability of converting a user into a customer drops drastically. A simple and clean web design may go a long way toward portraying a business that is open and transparent and has nothing to hide. Using clear headlines, call-to-action words, and buttons to direct a user across the site makes the user feel cared for and may help develop and strengthen trust.

Is it easy to use WordPress?

WordPress is most likely best recognised for blogging. At least, that is how it began in its initial version. However, it has now expanded well beyond blogging and can now run a wide range of websites. This is since WordPress, at its heart, is a strong CMS (Content Management System). CMS solutions enable workgroups or people of any skill level to submit consistent-formatted material swiftly and simply to their website. There is no need for any coding or technical knowledge.

But where WordPress really shines is in its customizability and versatility. WordPress gained popularity in its early days not just because of its simplicity of use, but also because it is open source. This implies that more technically-savvy users may go into WordPress’s source code and alter it in a variety of ways. Furthermore, a big developer community has sprung up around WordPress, creating and publishing a plethora of add-ons and extensions that enhance the capabilities of the platform.

Because of WordPress’s open-source philosophy, simplicity of use, and massive developer community, you can use it to operate a wide range of websites, from personal blogs to major e-commerce sites. You can easily learn WordPress using Blue Sky Graphics.

Plugins and themes are two major areas that contribute to the power of WordPress. Let us have a look at them one by one.

What exactly are WordPress plugins?

WordPress plugins, in a nutshell, are add-ons that enhance the behaviour and capabilities of your website. Plugins can thus handle anything from contact forms and picture galleries to integrating your social network feed and even operating an online shop or membership website.

If you wish to feature anything special on your website, you may do it by using a WordPress plugin.

Some plugins will be visible on the front-end of your WordPress website, where visitors may interact with them. A contact form is an excellent example. Plugins are often only used behind the scenes to manage things like site security and data backup.

Astonishingly, there are tens of thousands of plugins available, with new ones being produced on a regular basis. Most plugins are free, but some are premium (available through purchase). Or, in other cases, a plugin operates on a freemium model, in which a basic version of the plugin is provided for free, but to gain greater capabilities, you must purchase the full version.

If you cannot find a plugin that does what you are looking for, you might need to pay someone to create a bespoke plugin for you. You may also create your own plugin. I have previously engaged developers to create bespoke plugins for me, and the beautiful thing about this is that you can obtain the precise features you are looking for, whatever they may be.

What exactly are WordPress themes?

Themes are another aspect of WordPress that you should be aware of. Themes oversee all of your website’s design components. So, your WordPress website’s theme controls everything from fonts, colours, styling, page layouts, and more.

So, if you are into design like I am, you will want to understand more about themes and how they operate.

What is great about themes is that they operate like templates; just install and activate a new theme, and the whole appearance and feel of your website change instantaneously. Because WordPress is so popular, tens of thousands of themes have been created and made available for usage. Most plugins are free, but some need payment.

The greatest themes enable you to personalise and personalise them. Hestia is an example of a highly strong, adaptable theme that will allow you to personalise it. Other themes act more like frameworks or website builders.

Is WordPress simple enough for beginners?

One of the nicest things about WordPress is how simple it is to learn. WordPress itself is not difficult to learn. You may acquire the essentials in a very short period. This is one of the reasons why WordPress has become so popular.

Before WordPress, creating a website was a time-consuming and difficult process. Websites can only be built successfully by designers and developers that understand HTML, CSS, and compliance requirements.

And, although we had web design software like Dreamweaver long before WordPress, they functioned more as word processors. You would choose File > New, and then you would have to start from scratch every time.

However, WordPress has mostly removed these technological impediments. WordPress may be used to develop and administer a website by anybody with any ability level, even those with very basic computer knowledge.

And, since WordPress is a content management system (CMS), you do not start with a blank page. You begin with a completely built website that is ready for your content and adjustments. This simplifies the process of getting your website online.

WordPress themes and plugins are among the most difficult aspects of the platform to grasp for newcomers. Because they are relatively unregulated, they may be tough to understand. As a result, it is a bit of a Wild West out there. As powerful as themes and plugins are, documentation might be ambiguous or non-existent at times.

Why should you use WordPress?

There are several compelling reasons to utilise WordPress. I have compiled a list of some of the most compelling reasons to adopt WordPress. Hopefully, this will help you decide if WordPress is suitable for you.

WordPress is completely free:

Free, right out of the box. As in, there is no fee! This is true for both the WordPress.com and WordPress.org versions.

And since WordPress is free, anybody can get started using it right away. However, as we will see later, depending on how you wish to utilise WordPress, you may incur certain costs. For example, if you wish to operate a self-hosted WordPress website, you will need to pay for your website’s domain name as well as web hosting.

You may create any kind of website you desire using WordPress:

WordPress, because to its strength and versatility, can be used to develop and operate any kind of website you can think of. Other web design tools and software are often restricted and incapable of handling many types of websites. Even while WordPress was created as a blogging platform, it quickly grew to be capable of handling a wide range of various website types.

How much does a beginner web designer make?

Every year in the UK, web designers make on average £91,019, which works out to £46.68 an hour. There are entry-level jobs that pay £76,000 a year, and the most skilled workers can make up to £108,788 a year.

What is web design and why is it important?

On the internet, there are 644 million websites that are still running. You need to make sure you do everything you can to be different from your rivals. To do this, there are many things you can do. One of the most important is to have a good website. However, if you are not a web designer, it can be hard to do this job. That is why we put together this guide to show you what you need to know about web design.

Focus on your goal:

Almost every business has a goal for its website. And it is fine to have more than one goal. The most important thing is that you design your site around these goals. Everything you do should be aimed at getting people to do something. You could be trying to sell products, get leads, get in touch with people, or many other things. But it is important to figure this out before you start creating your product or service.

Keep in mind that each page has a purpose. For example, a product page is aimed to give people information about products and get them to buy. So, when you do something, think about the main purpose of your site.

Make sure you choose the right photos:

Pictures and graphics are a great way to get people to look at your website. People often notice these first. Pictures and graphics are noticed 60,000 times faster than text. You should, however, make sure that they match well with the content on your web page. They can be very powerful when they work together.

Also, pay attention to how images work. When picture files are too big, they can slow down your site a lot, which can hurt your SEO. Images that are not optimised can make it hard for people to see them. It is better if you compress them so that they are big enough not to be pixelated but small enough to make your pages load quickly.

It is one of the most important parts of web design when it comes to your fonts:

The truth of the matter is that people come to your website to learn. In other words, no matter how pretty your site is, if the text is hard to read, your website is useless. People often use fonts that are beautiful but hard to read. This happens a lot with cursive or script fonts.

Some of these are fine to put in the title if they are still easy to read. For body text, always use a font with a serif or sans-serif. People can choose from a wide range of options. Also, do not use too many fonts on your site. Keep your total number of fonts to two or three for the whole site.

Responsive design:

People use their phones and tablets more often than their desktop computers to go online. To stay in the game, your site needs to work just as well on phones and tablets. If not, they will leave your site and look for what they need elsewhere. If you have a website that is readily made for a smartphone or tablet, people expect it to work just as well on a computer.

Keep in mind that you need to use a platform that can be used to build your site. This way, your website will automatically change the size to fit any screen it is used on. You can use this if you are not a web developer and do not have access to one. You will be able to make sure your site is mobile-friendly without having to keep re-building it all over again.

Work on your “About Us” page:

Today, people place a lot of value on working with businesses that have a good story. People like to support businesses that have morals and goals that they agree with, so they will often buy from them.

An “About Us” page is the best place to put this kind of information. If you want, you can also use this space to market yourself. Make sure to say how long you have been in business and how many certifications or awards you have won. Also, look at the reviews from current and past customers on this page, as well as what other people say. Readers will be wowed by your writing at this point.

Forms should be better:

There are forms on every modern website, so you should make sure they work well and are easy to use. People should be able to use them to buy something, sign up for your newsletter, or ask for a call from your sales team. The process should be as easy as possible.

To do this, you should only ask for the information you need. The person does not need to give you their job title when they buy. To get in touch with them you only need their name, email address, and credit card number. When you ask for information that is not needed, it will make the process more complicated.
Though it can be a good idea to ask for certain information, such as a phone number. Putting that field in is fine, but do not make it a must. If people want to give out their telephone number, they can do so. They can also fill out the form without giving it.

If you do not know what to look for, you might want to do some tests. For a few weeks, use the form with the extra field. To switch things up for the next week, remove that extra field. Look at the results and see which form worked best for you. That way, you will know what to do next. Furthermore, you can join Blue Sky Graphics to learn web design online.

Is WordPress or Wix better?

The cost of website development is a significant consideration when selecting a website builder platform. The overall cost of establishing and maintaining your website will be fully determined by your requirements. Our objective is to ensure that you can accomplish anything you need to do while staying within your budget.

Let us compare the prices of Wix and WordPress to see which one will get you the most bang for your buck, so to speak.

Comparison of Wix pricing:

Wix provides a free website builder. However, there are two big drawbacks. For starters, it places Wix adverts at the top and bottom of your page. Secondly, you will not be able to use a custom domain name for your site, thus your website URL will be: username.wix.com/sitename.

Aside from that, the basic plan lacks essential add-ons such as Google Analytics, Favicons, E-Commerce, and so on. To eliminate adverts and get access to more features in their app store, you must subscribe to one of their premium plans.

Wix premium plans vary in terms of storage and bandwidth. You have the option of paying monthly or annually. If you want E-Commerce and business capabilities, you must pick the business & E-commerce package. This pricing does not include any applications purchased from the Wix app store to utilise on your website, regardless of which plan you pick.

WordPress pricing analysis:

The WordPress software is open source, which means that anybody can use it for free. We are often asked why WordPress is free and what the catch is. The primary catch is that you must have your own domain name and web hosting to install it. Depending on your budget, you may begin with a basic plan from a WordPress hosting provider such as Bluehost, which costs £2.75 per month and includes a free custom domain name.

WordPress hosting:

Hosted WordPress, offered at wordpress.com, is a software as a service (SaaS) solution for creating and managing websites, like Wix.

Although it began as a blogging service, it has now evolved into a full-fledged website builder. You pay a monthly charge (varying from £4 to £45) to use it, and this gives you access to a wide variety of services that aid in the creation of a website.

As a result, hosted WordPress is comparable to Wix in the following ways: You do not need to purchase hosting to utilise it (your site is hosted on WordPress servers).
There is a lot of capability available right out of the box.

WordPress self-hosted:

Self-hosted WordPress is website creation and administration software that you may get from wordpress.org and install on your own web server. This, of course, implies that you will need to purchase some hosting for your website.

WordPress is now open source, which means that the code that powers it, is publicly accessible and readily modifiable.


There are over 28 million active WordPress sites, according to data. This implies that sites produced using self-hosted WordPress may be highly modified. It is an incredibly adaptable tool that, in the hands of the appropriate developer — or by installing the proper plugins — can be tailored to match the needs of almost any website design project.

However, despite the flexibility and power of self-hosted WordPress, it is entirely possible to create and maintain a website using the platform without any coding or design skills — it is relatively simple to find and install a WordPress theme designed by a professional designer, install it, and simply add some content to it.

WordPress freshly launched drag-and-drop interface for putting out page and post content, making content administration simpler than ever for inexperienced webmasters. However, although you may establish and edit a self-hosted WordPress site without any programming knowledge, you will likely need to spend more time ‘connecting the dots’ than if you used Hosted WordPress (or indeed Wix).

CMS vs. Website Builders:

WordPress, for example, has a longer learning curve but is very configurable. You will need to install WordPress on a web host, which is not as difficult as it seems (there are plenty of hosts offering 1-click WordPress installation). WordPress is open-source, which implies that anybody may use and change it (though hosting, themes and plugins can all cost money).

The publisher’s editor:

The editor is one of the most noticeable differences between Wix and WordPress. Wix offers a drag-and-drop visual editor. It works similarly to PowerPoint or Keynote in that you may move any element to any location on a page. WordPress often separates its interface away from the page. Most things in Wix, on the other hand, are altered graphically. If you notice anything, you may alter it by clicking on it. The webpage remains visible, and updates are made as you make them. Creating a form, for example, is done inside the page editor.


Quantity and calibre:
Wix website templates are grouped into around 20 categories, including business, online store, photography, restaurants & food, landing pages, and others. There are more than 800 free templates to pick from, all of them are of good quality.

The WordPress theme directory, on the other hand, includes thousands of free themes from which users may choose.

Over the years a number of specialist theme marketplaces – such as Template Monster or Theme Fuse – that offer premium themes have sprung up, expanding the amount of templates accessible to WordPress users.

Because of Wix drag-and-drop website builder, it is fair to argue that Wix templates are a little simpler to alter than WordPress themes. However, updating a WordPress theme should not need a steep learning curve — particularly with expensive themes.

Final Verdict – WordPress vs Wix:

WordPress is clearly the winner in every aspect and is the ultimate tool for a web designer. This is why we teach this software to our students at Blue Sky Graphics online web design course.

Options for personalisation:

WordPress customisation possibilities are largely dependent on the theme you are using. Premium WordPress themes often include a plethora of customisation options, enabling you to drastically alter the style of your website.

However, with free WordPress themes, you are typically restricted to make only modest changes (e.g. to typefaces, text colours, button colours etc.). In terms of typefaces, many WordPress themes provide a plethora of online fonts. Alternatively, you may install your own fonts by using a plugin or by modifying your site’s CSS (the code that governs the visual design of your website).

And, while we are on CSS, the built-in WordPress customiser makes it extremely simple to add your own CSS to your site. Join Blue Sky Graphics to learn graphic design and web design online.

Does web design require coding?

It is not important for web designers to learn basic programming languages. These include HTML and CSS as well as jQuery, JavaScript and Flash. Web designers who work for an agency are likely to be part of a team that also include programmers and graphic designers. Thanks to software like WordPress and plugins like Elementor, you don’t need to learn how to code to become a web designer.

How do you make a web page?

A web designer makes websites and apps that look good and are easy to use for people. Users see and experience the website’s front-end, which is what the designers and front-end developers oversee. They also create the site’s structure, branding, and graphic design. Web designers need to know about visual design principles, like colour theory and typography, to make good designs. On a project-by-project basis, for a web design agency, or in-house for a company, web designers can work for them.

Web design is a job that requires technical skills and knowledge of software:

The process of making a new website is not just about web design. It also has a lot to do with graphic design. For a perfect and sophisticated design, the person who makes it should know the basics of how to create it. You should learn both web design and graphic design as a web designer, because this is one of the best ways to successfully learn the skills and knowledge needed. Check out Blue Sky Graphics if you wish to learn graphic design or web design.


In the beginning, we pay attention to colour. When it comes to web design, colour is at the heart of everything. It has a direct effect on the mood and feelings of people who visit a website. A good design has a big part to play in setting the main theme and idea of it. It also has to do with how the website visitor feels about the colours used by the web designer.


Flow is also called the visual movement of a visitor as he or she moves around a site over time. It uses depth, colour, shape, lines, and hierarchy in the right way. It shows how a visitor will think about the parts of flow, like perspective, spacing, scroll bars, directions, and how they will think about how they work.


Balance and proportion are important factors to consider. Balance is the term for how even and stable a design or theme is. Proportion is the way you compare things on a website to make it feel like it has a certain theme. There are two ways you can do it: Symmetrical and asymmetrical.


It is the area between two things. It also includes the distance between the object, button, or content and the screen. The spacing is very important, and it has a lot to do with the person who is visiting the site. The best websites have been around for a long time and have a lot of different users. They always pay attention to the spacing of the website. A well-organised website make it easy for many people to read the text. This act of balance is the best way to keep things in order.

UX Design:

User experience design is one of the main ideas in web design theory. Web designers need to know how people consume and process information to make the best possible user experience for them. Successful web designers make websites that are easy to use, have a good user interface, and work well on different screen sizes. Another part of UX design is for web designers to make sitemaps and wireframes so they can see all the different ways people can get around on the website.

It is important for web designers to know SEO (search engine optimisation) and think about things like keywords and SEO-friendly URL when they make websites. This will make it easier for search engines, like Google, to find the site.

They know one or two languages that allow them to build websites from scratch. Experienced web developers usually know HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets), which are the two main languages used to build all web pages. HTML is the structure and content of a web page, while CSS is the design of a web page (such as colour and font).

Keep in mind that copywriting is very effective:

If you work as a web designer, you will be asked to do a lot more than just design things. For example, your client could ask you to write the copy for their site. The fact that this happens to people who do not have any copywriters is not unique. If you have copywriting skills, your client will be interested in them and they will pay you more. It is your right to do this.

It is not possible to write real copy while you are making a website for your client. If you want to be a web designer, you need to know that effective copy writing is a valuable skill to have. This is especially true when you are talking about advertising products and services.

Ready to learn new things:

“Next time, it will be better.” This is a phrase that you should know as a web designer. People are more likely to use your services if they see that you have more skills and new things to learn. Also, it will improve your abilities, creativity, and most of all, your desire to become a web designer will grow.

Web design trends change over time. Learning new skills is a never-ending process. People’s mental habits and requirements change, as do their needs. Using themes from years ago may not be useful. To understand this, think about how parallax scrolling and flat design, which were used a long time ago, are now used by web designers.

How WordPress works step by step?

WordPress is a Content Management System (CMS) that developers use as a framework to build online applications and portals. Anyone can use this easy CMS; you can tweak it and make the required modifications. It does not require any technical skills to use.

This framework is not only used for website development, but it is also the greatest blogging platform. It also serves as a marketing tool. As a result, you will be able to simply be discovered by your consumers and rank higher in search engines.

It is available for free use:

It does not matter whether you are making a business site or a personal blog using this. It is one of the reasons why more people utilise it.

WordPress.com vs WordPress.org:

WordPress.com and WordPress.org are both free to use. They have been around since 2003 as an Open-Source project. This indicates that it was created by a group of people.

The Open-Source projects are completely free to use and have a wide community. Many people participate in this group as brand advocates or beta testers. Because the WordPress platform is open-source, you may modify or develop the source code as you see fit, as well as change the website functionality and general appearance.

Although it is free, you must pay for premium features. The premium paid ones, on the other hand, provide a plethora of capabilities for your websites.

Simple to use:

Most companies like using WordPress because it is simple to utilise. It includes templates that are simple to install and include fully editable code.

It provides an editing interface that needs no HTML knowledge for any adjustments, to modify the layout, and to add new features to your WordPress website. You may use this to update your business information, product information, or edit material on your website by following a few simple steps.

It has a monopoly on the CMS market:

It is not just a popular CMS; it also increases competitiveness. WordPress is used by more than 59.5 per cent of all websites that employ Content Management Systems. It controls a sizable portion of the market. Along with market share, the enormous number of supporting tools aid in the efficiency and effectiveness of this framework.

Google friendly:

Because this is a CMS-based architecture, Google and other search engines scan these websites, which aid in ranking. To take advantage of WordPress, most companies built their websites utilising this platform.

Every website’s major goal is to get a high ranking in Google. With our website, you can quickly take use of this WordPress benefit. According to some experts, adopting the WordPress foundation may help you rank higher.


It is also adaptable in terms of customisation. You may customise your website by utilising extensions and plug-ins. It makes no difference if you use WordPress for personal purposes, to build a small company website, or to build a huge commercial website. Using this framework, you may alter and add extensions to your website as you see fit.
You have complete control over the code. As a result, it is readily customisable to any pre-made theme and design.

Secure and safe:

Hackers have been interested in WordPress website design due of its popularity. As a result, in order to address this vulnerability, the WordPress software core team has tightened security measures.

To maintain its users’ confidence, this CMS has implemented stringent security measures.
However, users should exercise caution while getting WordPress plug-ins from any reliable source.

Multi-User capabilities:

It works best with several users. If your team is huge or if you have many teams, freelancers, or agencies working on your websites and you need to provide them access.

This gives you complete control over who has access to your company website. You may create new accounts by granting permission to users’ access and keeping them out of restricted areas.

WordPress is used by large corporations:

It has access to more than 35% of all websites. WordPress is used by about 1.7 billion websites.
Using this, hundreds of pages of material are provided to site users every hour.

It is no longer restricted to small and medium-sized businesses. Many well-known companies recommend WordPress for their websites.

It is multimedia compatible:

Including media assets on your website have become a need in recent years. More traffic is generated when media files are added.

You may include several sorts of multimedia by using blogs and varied articles. Any sort of media material, including audio, image, documents, and video, may be contributed. You must include high-quality photo and video on your website in order to improve engagement and Google ranking.

WordPress is less expensive than competing options:

The WordPress software is free, and there are several free themes and plugins available to help you design your site. That means your only unavoidable fixed expense will be low-cost WordPress hosting and a domain name. Overall, you can operate a basic WordPress site for as low as £60 per year, however you will pay more if you want premium plugins or themes.

WordPress assistance is simple to get by:

Because WordPress is the most popular content management system in the world, there is a vast support ecosystem for anything WordPress-related. There are several sites that provide WordPress lessons, as well as dedicated WordPress support forums and useful beginner-friendly video tutorials. You can learn WordPress step by step using Blue Sky Graphics online course.

What is the purpose of WordPress?

You may use this to create your own website. WordPress custom themes are created by mixing several core files. Files are added, installed, and a database is created. It has a dashboard that will allow you to manage your whole workload.

Is WordPress simple to use for newcomers?

It is an easy-to-use utility. It is simple to use even for newcomers. It is simple to set up and use. Several web servers include what is known as one-click auto-installers.

Is it possible to use WordPress for free?

This core programme is completely free to use. You can get it for free and use it for whatever you wish. You may modify it, expand it, share it, and sell it if you apply the GPL licence.

Is WordPress the best way to build a website?

Because of its presence, extensive features, scalability, and simplicity of use, self-hosted WordPress ranks first on our list of the best website builders. WordPress is a website builder that is both free and open source. This implies you have the most control over your website of any online website builder on this list.

Unlike other website builders, you will require a WordPress hosting account and will be responsible for hosting your own website (this is a lot easier than it sounds). Here are the top reasons why WordPress is so popular, and why you should think about using a WordPress platform for your company’s website.

1. Simplicity of use:

WordPress is simple to use and feature a user-friendly interface. Adding new pages, blog articles, photos, and so on, on a regular basis is simple and fast. Because the technique is so basic, formatting time is considerably decreased.

2. Administrate your website from any computer:

WordPress is a browser-based platform. You may administer your site from any computer with an Internet connection.

3. There is no need for HTML editing or FTP software:

WordPress is a self-contained system that does not need the use of HTML editing tools (such as Adobe Contribute or Dreamweaver). Without the need for extra HTML or FTP software, you may build a new page or blog post, format text, upload photos (and modify them), upload documents, video files, image galleries, and so on.

4. WordPress sites are favoured by search engines:

WordPress code is highly clean and basic, making it easier for search engines to read and index a site’s content. Furthermore, each page, post, and picture may have its own meta tags, description, and title, as well as be optimised for keywords, allowing for highly fine search engine optimisation. Tags may also help you improve your search engine optimisation efforts.

5. You have complete control over your website:

There is no need to wait for your web designer to make minor changes to your site. With WordPress, you have complete control over almost every element of your site and can quickly make those little changes yourself.

6. Your website’s design is completely customisable:

WordPress serves as the website engine. The site design and feel may be completely personalised, allowing your brand to show through and providing your visitors with a one-of-a-kind experience.

7. A blog is pre-installed and ready to use:

Because WordPress was designed as a blogging platform, blogging functions are built-in and simple to incorporate if wanted. Setting up RSS / email subscriptions to your blog, commenting features, and automatically posting the most current blog entries to other parts of the site (such as your home page) are also easy to set up and assist to expand your company’s reach and make your site more dynamic and engaging.

8. Use plugins to expand your website’s functionality:

Would you want to add an event calendar, video gallery, Twitter feed, Facebook fan box, and other features to your website? WordPress makes this possible via plugins, the majority of which are free or extremely low-cost.

9. Your website may expand as your business expands:

WordPress websites are very scalable. You may have hundreds of thousands of pages or blog entries on your site and the speed of your website will not suffer in the least.

10. Allow multiple users:

As a WordPress site administrator, you can create several users and give access levels and privileges to each one.

11. Responsive:

If you want your website to adapt to the device from which it is viewed and give your visitors with a memorable experience, whether from a smartphone, tablet, or desktop computer, this CMS is your best option.

12. Functionality:

While most HTML website builders just provide basic functionality, WordPress takes the notion a step further by providing themes and plug-ins that make it simple to modify your website and enhance the user experience.

When you sign up for a WordPress website, there is no restriction to how many plugins and themes you may use. Almost anybody can create a website for any sort of company using a variety of current and contemporary themes.

13. Application programming interfaces (APIs):

APIs are provided by social media networks, enabling third-party services to be integrated with user websites. WordPress provide access to hundreds of APIs, allowing you to incorporate other resources into your website.

14. Scalability:

If you simply require a functioning website that loads quickly at first, things may alter as your company develop and thrives. Web developers all over the world will testify that WordPress enables you to establish your own website network quickly and easily, saving time and resources.

15. Help :

The WordPress community is made up of thousands of technicians and volunteers who provide free guidance and support in a variety of forums. All you have to do is ask your question and you will have an answer in no time.

16. Speed and efficiency:

As unbelievable as it may seem, WordPress enables you to develop your website in as little as a single day, with just images and content required.

Create your wireframe:

Before you begin designing and writing individual pages, you should first create a complete wireframe of your website concept. This will assist you in identifying any difficulties and pressure areas early on, allowing you to resolve these concerns as soon as possible.

Create your wireframe with the consumer experience in mind, tracing their path across the site and highlighting any difficulties that arise as you go. This is a crucial step in web design since it is much simpler to reconstruct a wireframe site, than it is to go into an already completely created site and make modifications. It will also be less expensive if you notice any serious flaws that need to be addressed.

If you have a rudimentary understanding of tools like Photoshop or Illustrator, you may be able to perform this in-house before contacting your B2B web design business to begin the entire web design. You can learn graphic design and web design online at Blue Sky Graphics.

Learning web design without coding:

If you have never programmed before, the idea of building a website from scratch in HTML might seem daunting. Fortunately, WordPress exists now and enables you to effortlessly manage content without any HTML experience. Based on your requirements, both WordPress and HTML offer advantages and disadvantages.

WordPress is a content management system (CMS) that enables users to effortlessly create, maintain, and edit website content via a user-friendly admin area. It is not necessary for people to understand code to utilise it.


WordPress is the most widely used content management system (CMS) with more than 30% of all websites. Keep in mind that WordPress.org and WordPress.com are two distinct systems.

WordPress.org is an open-source content management system (CMS). It is on this page that you may download the programme and locate a plethora of free plugins and themes. It is also the one to go with if you want to build a website with the freedom to select your own domain name (you can obtain ideas from a domain name generator) and join up for a web hosting provider.

WordPress.com, on the other hand, is a self-hosted version of WordPress. While it is simpler to use, it has significant limits in terms of how freely you can handle your information.

Let us have a look at some of the advantages and disadvantages of WordPress:

WordPress is simple to get started with since it does not need any technical knowledge. This decreases the need to know how to code nearly entirely. The software is particularly intended to be highly beginner-friendly while doing daily administrative activities for your website.

Most activities may be accomplished using its user interface rather than through code. It enables you to:

• Create or update content and pages.
• Customise the functionality and design of your website.
• Improve and manage SEO.

WordPress is very adaptable:

You may quickly enhance your site by using plugins and pre-made themes. Keep in mind that the platform includes many plugins in the official plugin directory and thousands more if you delve deeper into the theme directory. There are also numerous online businesses that sell WordPress plugins and themes at low prices. Plugins are code additions that extend the functionality and power of your site. Meanwhile, themes are utilised to change the appearance of your website.
Because it is open-source, WordPress is always evolving. Plugin and theme development is open to everyone, and anybody may assist with bug fixes and other aspects of WordPress. This aids WordPress’s quick growth since the platform improves with each new release or upgrade.


Fortunately, you do not have to be concerned since WordPress can be used without any understanding of PHP or MySQL. However, to create more extensive adjustments that plugins or themes do not provide, you must be familiar with programming languages such as HTML, CSS, and JavaScript, which may take some time to master.

You must monitor and maintain your website on a regular basis, and you must ensure that there are no compatibility concerns. As a result, you will be expected to maintain your WordPress site and its components – such as plugins and themes – always up to date. If you do not have time to manage your WordPress site, you may simply utilise a hosting plan that offers regular backups and upgrades, which will help keep your WordPress site safe.

Understanding HTML:

HTML, or Hyper-Text Markup Language, is a markup language that uses tags to categorise components on a website page. HTML is used to develop webpages, together with CSS and JavaScript. It offers the fundamental framework of the webpage, which is then improved by CSS and JavaScript.

CSS assists in visually styling the fundamental structure classified by HTML and determines how the layout of the material is displayed and shown to users.

JavaScript is used to make the website interactive, and it governs how various content components behave in response to user activity.

HTML and CSS are not programming languages; they represent information about the structure and style of a page’s content. JavaScript, on the other hand, is a logic-based programming language.
Aside from that, WordPress may be constructed as a static website using HTML.

It will enable you to manage your material in the same way as WordPress does, but it will publish everything as a static HTML website with a fast page load time.

To better identify HTML, let us look at its strengths and downsides.

Backups are less necessary, and since static HTML sites are not continually updated, you just need to build a backup every time you make a change, which is practically not very often. The same is true for updates. Because scripting language upgrades are rare and far between, you will have significantly less to worry about than with WordPress.

When you use HTML for your website, you have complete control over almost every aspect of it. Accessing and altering the code is simpler than with WordPress since you construct your website from the ground up using a markup language. This gives you a lot more leeway when it comes to incorporating new features. While WordPress requires schema plugins, you may simply use schema markup in code on a standalone HTML page.

HTML-based websites use less resources. Because it does not need PHP or MySQL servers, it may operate on a less expensive server with less resources.


Static HTML is suitable for creating a simple website. However, if you want to update your content, you will need to perform some coding, and you will need to rewrite your CSS if you want to modify the look of your site.

If you want to design your website using HTML, you will have to pay a lot of money for upkeep. If you do not know how to code, you will have to hire a developer to make such adjustments or upgrades. Of course, you can learn to code on your own. You can accomplish it in WordPress without any assistance. Given this, an HTML website might cost far more than a WordPress one.

How much does a web design course cost?

The number of visits and, most crucially, the duration of each visit define the success of a website. The more time they spend with you, the more they will learn about what you have to offer. The goal is to keep your visitors returning for more. This improves the SEO and rating of your site, and hence your online identity. Additional traffic also indicates success and allow for more income flow. You can use Blue Sky Graphics online course to learn web design at an affordable rate.

Here are some elements to consider while designing your website:

A mechanism for managing content (CMS):

On the back end, your content management system assist you in organising and maintaining different elements of your website. A content management system (CMS) will handle your website pages and information, making it simpler for users to travel to your site.

A trustworthy web hosting service:

Web hosting services allow your website to be accessed on the internet, therefore paying for a reputable one is a wise investment. They manage every web page hosted on their servers, as well as set-up and other technical aspects.

They also provide high-speed internet access, as well as excellent customer service and support. Most hosting companies need you to hold a domain to host with them. They will assist you in purchasing one if you do not already have one.

User experience:

To create a good website, you must guarantee that it is easily accessible, functional, efficient, and pleasing to the eye. To establish and maintain an amazing UX, experiment with design elements like templates, graphics, typography, and colours.

Here are a few ‘must-have items’ to help you build an exceptional user experience:

Templates that are mobile-friendly:

It is critical to have templates designed for laptops, desktops, tablets, and mobile devices. Mobile-friendly web pages outperform non-mobile-friendly web pages in mobile search results.

Aside from ranking, you should guarantee that this optimisation give your visitors a seamless viewing experience. You have not provided the optimal user experience if your site includes small text or graphics that need a lot of pinching and zooming. Some website builders can optimise your website for any device.


Your website’s navigation provide two functions:
• It assists your visitors in finding what they are searching for.
• It aids in the improvement of your search engine rankings.

Your visitors come first, followed by search engines. Use terms and phrases that your visitors might type into a search engine. Using descriptive terms rather than generic phrases result in less clicks. This assists search engines in determining your relevancy.

Make use of appealing calls to action (CTA):

Colours and the psychology behind them should be considered when designing buttons for your website. Different hues elicit different emotions. Consider the message and sentiment you want to elicit in a user, such as trust or expertise, before selecting your colours.

By using the appropriate wording, you may build a psychological trigger that will urge the user to click. There will be no action if there is no emotional connection. So, make your remarks powerful, timely, and action oriented.

Make use of images (wisely):

People are becoming better and quicker at assessing websites throughout the internet. They can immediately identify stock imagery that is bland or without personality. Unfortunately, these connections reflect poorly on your company and may erode your visitors’ confidence. While stock photos might be of good quality, they often fail to establish a connection between the consumer and the company.

Only photos made exclusively for your business are capable of portraying your brand, services, and goods in the manner you want. Make them seem professional to get the confidence of your visitors.

Maintain the consistency of your website pages:

Using comparable features across your site is what consistency entails. Heading sizes, font selections, colour, button styles, spacing, design components, illustration styles, and even picture selections should all be themed to ensure that your design is consistent throughout.

It is critical to design a page flow that creates your brand. Drastic design changes across your site pages may cause your users to get disoriented.

Websites that are optimised:

Waiting for a page to load is one of the most aggravating experiences that visitors have. With individuals accessing material across several platforms, it is only normal for them to demand a quick response for the content they are watching.

High bounce rates occur when slow-loading pages disrupt the user’s experience and generate irritation.

Compressing all your photos before uploading them to your website is one technique to boost page performance. Large picture files are a major cause of sluggish websites.

SEO fundamentals:

It is critical that you optimise your website for search engines. With millions of websites on the internet, competition for a place on the first page is always fierce. You must determine which keywords your visitors usually use to locate your website.

Keep regional audiences in mind and strive to use more specialised and local terms. Use such keywords sparingly in your site content, metadata, captions, media tags, and file names.

Analytical software:

After improving your site, you should keep an eye on its progress. Analytical tools, such as traffic analytics, can assist you in determining which aspects of your site want improvement. You may also learn which pages get the most traffic and how well particular components of your site convert.

A/B testing may be used to determine what works and what doesn’t. Most site builders provide analytic tools, but Google Analytics is the most popular and user-friendly resource. It is pre-installed with certain builders.

Thank you pages for contact forms:

Sign-up forms should have prominence, evidence, and a guarantee. What people are signing up for should be straightforward and unambiguous. Each form should lead to a thank you page. You may then use your analytics to create targets and monitor where your conversions are coming from.

You may go over and above by including a subscribe CTA button on your thank you page. It is preferable to have a limited number of engaged users who are there because they want to be there, rather than a big pool of lured users. Finally, clickbait is detrimental to your SEO.

Is WordPress good for professional websites?

WordPress is a well-known website development tool that enables you to create any kind of website you can think of. It is very flexible, which means you have complete control over the look and functionality of your website. However, to set up, use, and manage WordPress, you must be familiar with code.

When deciding on a website builder and which platform is best for you, consider traffic. Consider searchability and exposure, as well as which content management system (CMS) will best complement this to entice users to flock to your site. WordPress, we feel is the answer.

The most popular content management system is WordPress. WordPress sites are currently produced by individuals from all over the world, ranging from small business owners trying to expand their business online to domain authorities. WordPress is used to power 42.2% of all websites on the internet.

But what makes WordPress unique? As a result, here are some responses:

Permalinks are the URLs of your website. You can rapidly edit your permalinks while working in your WordPress dashboard. You may do so by navigating to the settings menu and choosing the preferred format.

The permalinks can affect your ranking in two ways:

Keywords in the link have an important influence in ranking. Pretty permalinks may increase your content’s click-through rate in search engines.
CTR refers to a link’s click-through rate, which is also a Google ranking factor. When you get less clicks than expected, Google will lower your position while boosting the ranks of site with a high CTR.

Finally, a non-SEO factor that may be detrimental to your visitors. If your link is easily accessible, you will get less traffic from other sources, including social media, especially if you use unappealing permalinks. Therefore, updating the permalinks is much better than leaving them at their default value.

Adding metadata automatically:

Both the SEO title and meta description are essential ranking factors. They must be included in almost every article and page on your website. Including the necessary phrase in the metadata may significantly boost your rank.

They also help to increase your CTR since they are displayed on search engines. Simply install one of the many free SEO plugins for WordPress and then add them. It just takes a few minutes to finish this operation. Then you may use the same plugin for each post.

Images that are search engine friendly:

Images are an important SEO component since they assist to guarantee that your content is interesting, accessible and engaging. On the one hand, they offer search engine bots with critical contextual information. One-third of all Google inquiries are directed to Google Images.

Optimised images on the other hand, may decrease page load time, improve user experience, and open new ranking opportunities.

How to optimise your images for SEO:

If you want to get the greatest exposure, you should optimise your photos for SEO. You may do this by going to the edit settings of a picture and filling out the “alternative text” box.

For the best results, provide a version of your phrase. By modifying your content, you can optimise every image on your website for SEO in only two clicks.

Finally, you may boost page speed by changing the size of a photo. You could even use a plugin at this point. There are various free options that can automatically optimise the size of many images.

Interaction with the user:

A bad user experience may include anything from poor site design to disorganised content and images that are unrelated to the text.

Google uses metrics such as bounce rate, average time spent on a page, shopping cart abandonment, and so on to assess how good a website’s user experience is. It is vital to keep track on such indicators, which you may do by logging into your Google Analytics account.

WordPress, more than any other competitor, provides a variety of options for customising your site with a profusion of fantastic plugins and themes. You may now be creative and design beautiful websites.

Site efficiency:

Because Google values speed, it has made site and page speed a ranking factor. Google prioritises page speed because the faster a page loads, the easier it is for the search engine to examine the whole website.

Furthermore, page/site speed is crucial for the overall user experience. Pages that load quicker have a lower bounce rate and users spend more time on the page on average.

Individuals who already use WordPress should not have any problems with site performance. There are various fast-loading themes available to meet every need. You may also come across plugins that are expressly intended to improve site speed.

Non-optimised pictures and digital assets, insufficient web hosting services, the use of too many plugins, and other reasons may all contribute to a slow WordPress site. And, although speed is crucial, it is also vital to be aware of potential bottlenecks, when and under what circumstances they may arise, so you can learn how to approach and deal with them.

Mobile device optimisation:

In recent years, the number of individuals who use search engines on their smartphones and tablets has increased. Mobile devices account for up to 60% of all Internet searches. Businesses must adapt to this new trend to keep their digital competitive advantage.

If you use WordPress, you have nothing to worry about. Many themes have already been optimised for mobile devices. Furthermore, as you make changes to your website, you can preview how it will look on different devices. While we assume that every theme should be responsive, there are still website owners who are unaware of how to do it.

Google wants to detect a mobile version of your site, therefore when analysing and ranking websites, it uses mobile-first indexing. So, if you want to remain on Google’s good side, make the mobile version of your site as nice as your desktop version. This indicates that your site should load quickly, have clear navigation, and enable users to easily do a number of tasks. Learn more about it by joining Blue Sky Graphics.