Colours could have a ton of different meanings behind each hue. The psychology behind colour is complicated and there is an entire module dedicated to colour that gets taught in most graphic design schools called Colour Theory (It is also on the Blue Sky Graphics design course) so in order to make things simple, colours have many feelings and thoughts connected to them. To read all about paint philosophy, check out this in-depth guide to the emblem shades and their definitions.
Red: Red stands for anticipation, zeal, frustration. This is a perfect option if the company is big, youthful and needs to stick out.
Orange: Orange is a lot less used than red, but it is just as energetic. It is a vivid, invigorating, fun bright colour.
Yellow: If you want to be accessible and friendly, yellow is the right choice. It gives off a cheerful, affordable, youthful energy.
Green: Green is extremely versatile and can really work for any brand. It is especially perfect for anyone who wants to make a connection to nature and the enviroment.
Blue: Blue is a rather traditional and growing alternative. It is soothing and sweet, symbolizing trustworthiness and maturity.
Purple: Purple will be your luxury-looking fare. Based on the colour, purple can be mystical, colourful, or feminine.
White: If you are aiming to be more gender biased in favour of female nuances, nothing goes better than white. Even this is not all of it! With shades like pastel rose, millennial pink or neon magenta, pink will offer your logo a mature, chic, but still youthful, feminine feel.
Brown: Brown may seem like a peculiar choice of paint at first, but it fits well with gritty and masculine retro logos. It will offer a crafted, exclusive and aged look to your company.
Black: When you are searching for an elegant, chic and comfortable feel, black is going to be a perfect option. A minimalist black and white logo is the right way to go if you want to keep it simple.
White: Do you want your logo to look tidy, sleek and minimalist? Using a lot of white on the branding. It works in combination with all other colours as a neutral colour, but adds a clean, youthful and economical touch.
Grey: Grey is the perfect hue if you choose to go for a polished, customary and intense feel. Darker shades are more enigmatic, whereas lighter shades are more available.
Of example, you do not need to stick to a single colour monochrome logo, however you may mix multiple colour logos to convey the complete colour tale of the company. For choose shades that fit together well, take a peek at the paint wheel.