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What Two Colours Look The Best Together?
When you think about big company signs, the colours they choose are probably taken for granted. The YouTube play button is, of course, red and white, and the McDonald’s arches are a cheerful yellow – it’s just normal.
That’s because colour psychology is so important in branding; colours affect our vision and make us behave a certain way, even though we aren’t always aware of it.
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Now, the logo colour variations do not seem to have been given much consideration – aren’t they just the obvious option for what those individual brands do?
Not so easy, my friend. You can guarantee that a hundred cups of coffee and millions of pounds went into the creation of some of these influential brands’ initial logo designs, with a lot of attention paid to colour variations.
So, how does this affect your own logo?
The colours of your emblem define its personality – are you a bold seagreen-fuschia or a light yellow-white? You will build a logo template that shows your viewers precisely who you are by studying how to use colour combos.
When you’re ready to create your own logo, watch this video and get a feel of how colour psychology influences people in the real world and what it means for you:
Let’s take a peek at some of the strongest emblem colour combos now that you know how colour psychology functions!
What Colour Combinations Work Best?
First and foremost, don’t overdo it; less is enough.
When it comes to logo colour combos, it’s best to keep the artistic explorations to a minimum rather than going colour mad. In this vein, we suggest keeping to two or three colour schemes – or, of course, a single logo colour.
Let’s start at the beginning:
Colour Combinations of Two Colours
Two-colour logos are the standard in the business. They frequently use complementary colours, which provides a striking impact.
Few of our favourite two-colour combos as seen below.
1. Yellow and Blue: Authoritative and Playful
Yellow is the greatest attention-getter, and it provides a youthful setting for the commanding navy. The colour combination in this logo is both playful and optimistic, giving the feeling that the organisation behind it can be trusted.
2. Navy and Teal: Calming or Bold?
Depending about how it’s used, this berry-teal colour combination will have two distinct results. To make the logo stand out, use teal on a berry backdrop with a darker blue over the teal for warmth and peace.
3. Black and Orange: Vibrant and Bold
The vibrant orange contrasts beautifully with the dark black, adding a sense of mystery and suspense. This logo colour scheme is ideal for events that offer an adrenaline rush, such as action sports, escape rooms, and nightclubs.
4. Peach and Maroon: Elegant and Calm
This unusual combination of plum and peach is seldom used combined, but it gives a charming touch to every emblem! If your company is in the design business, home decor, or complementary medication, you might want to consider utilising this colour scheme.
5. Serene and Reliable Deep Purple and Blue
Nothing says dependable like a light-blue and mulberry purple mix (bordering on brown). Use this pair to build a beauty or high-end shopping brand.
6. Navy and Orange:
Entertaining and Trustworthy Opposites attract – and contrasting shades do, too! The impulsive sides of orange are grounded by the comfort of blue, evoking a sense of curiosity and confidence at the same time. This navy-and-rust duo is always up for a nice time and always able to entertain.
This logo colour combos may be a little more difficult to nail down since there are too many variations, but not all of them are successful.
In general, pairing two opposing colours with one complementary hue is a good idea – but there are exceptions!
Here are a couple of our favourite three-colour variations to offer you an idea of what works and what doesn’t:
7. Warm and Reliable Beige, Brown, and Dark Brown
The aroma of coffee literally emanates from this emblem. Browns exude dependability, and the logo’s cream backdrop prevents it from becoming drab. If you work in the food business or wish to be seen as family-friendly, this might be a good colour mix to use.
8. Youthful and wise colours are blue, yellow, and green.
This one combines two main colours and their secondary colours – a complete combination! The butter-yellow plurality with a hint of lime makes the logo light-hearted and young, whilst the azure lettering adds a sense of maturity.
9. Confident and Creative: Dark Blue, Turquoise, and Beige
It’ll stay in the family! These two blues work well together and reinforce the brand’s reliability. When you put them together with the beige background, you get the feeling that it’s safe to try and follow. This logo colour scheme is ideal for travel, life coaching, and healthcare businesses.
10. Funky and Radiant Blue, Red, and Yellow
In this triadic, three-colour mix, contrast meets contrast meets contrast. Various colours of each primary colour blend together to create a logo that leaps off the screen and leaves a trail of funk in its path.
11. Light Pink, Hot Pink, and Maroon: Innocent and pleasant
The pink colour family is your strongest choice if you’re hunting for an emblem that shouts “approachable.” These colours are distinct enough to give the logo a unique look while being close enough to preserve the logo’s innocence. When you add maroon to the mix, you reduce the chance of being inexperienced while still exuding just the correct amount of professionalism.
12. Navy, Yellow, and Beige: Serious and upbeat
Have you figured out just how much we adore blue? It’s not for nothing that blue is the most often used colour in the names of the world’s biggest 100 brands (see IKEA, AT&T, Walmart, and NASA for reference).
The wheat-beige serves as a delicate bridge between the two main colours, softening the gravity of blue and emphasising the bright side of yellow to produce a healthy, professional look.
Colours play an important role in the branding of the business. Once you’ve decided about the sort of logo you want to use, think about what each colour would mean about your company.
Consider the feelings you want to evoke and how you want your customers to respond to your brand. You will help your brand leave a lasting impression and form a stronger bond with your audience by selecting the right colour combination.
