Graphic Designer Online Courses
For graphic designers, developing a design process is essential, whether they are designing a slogan, a website, or a business card. Utilizing a method enables you to maintain your inventiveness while improving your performance within time and financial constraints.
If you are new to design, it is essential to understand and apply the design process to each brief you get. The more you practise your approach, the simpler it will be to enhance your project flow and eventually grow or start a design firm.
The first and most important step is well known, which is to enrol in a respected graphic design school. At Blue Sky Graphics, we offer graphic design lovers the chance to study graphic design professionally. All in the comfort of their own homes, with one of the most skilled graphic design teams available.
Step 1: Read the Design Brief thoroughly.
Numerous times, enter the idea short. Determine the client’s cost and timeline for project asset delivery. The ability to complete tasks on time is a crucial character characteristic for a great artist.
Consider how long the design phase will take while you are reviewing the brief for keywords and deliverables and incorporate this into your work plan.
Identify and emphasise keywords that are relevant to your company, industry, form factor, sound, and design. Additional information about this process may be found at How to read and respond to a logo design brief.
If you have a chance to speak with the client (verbally or online), ask as many questions as possible. You should fully understand the brief.
Continue to refer to the brief as a reference point as you go through the subsequent five design process stages. You should still refer back to the brief to verify the designs adhere to it. Bear in mind that you are the planner, and your job is to complete the brief.
At this point in the project, your mind is probably spinning in circles, fantasising about all the possible possibilities. Bring to a stop. Take a moment to inhale deeply. Continue to phase 2.
Step 2: Conduct Research and Make Discoveries
By allowing you to spend less time thinking, research may help you become a better designer. This is a pivotal manoeuvre. You will get a greater understanding of the client’s needs, boosting the design above the competition. If you are entering a freelance design contest, do not skip this stage; a little research work (up to 30 minutes) may give you an advantage.
Incorporating a focused or short analysis phase into the design process may assist you in synchronising your ideas in order to meet the brief.
Step 3: Brainstorm and Sketch Potential Solutions
Now is the time to gather all of your ideas. To begin, create icons or motifs. When you are pressed for time, experiment with fonts and stay current with new logo and graphic design trends. Make a note of anything that occurs to you.
Pencil on paper may be a good starting point. Depending on the time limitations, sketch quickly or in detail. Drawing idea components by hand saves time as compared to generating them digitally.
The benefits of sketching allow you to quickly create designs. You have even greater freedom to create, since there are no restrictions. (When it comes to quick sketches, programmes such as Adobe Illustrator may be very restrictive.) This guide to visual animations may be beneficial to you.
Step 4 – Extend Your Thoughts
Create three to five distinct finished concepts to provide the client a choice. Given that you created the drawings, they should be straightforward to digitise.
Whenever feasible, communicate the concepts to the client using a design logic that explains the rationale behind each concept. PRO TIP: If you have conducted any research, you will seem to be more informed. Therefore, join Blue Sky Graphics rather of depending on self-study.
Bear in mind that you should love both of your suggestions. Avoid creating something you do not desire and then being unhappy when the consumer selects it for you.
When a client has an opinion or viewpoint on your ideas, pay attention to and analyse their remarks. From this point on, you will continue to develop and concentrate only on a single design.
Step 5 – Iterate and Develop The Concept
The client may want for you to include aspects from all of the ideas you have given, or for you to develop something entirely new.
Customers often request small interface modifications. Indeed, changing the design is a necessary aspect of a designer’s work. Bear in mind the time limitations and financial constraints. Consider if many adjustments are necessary; if not, tell your consumer.
If you have won a design contest, the client is within their rights to request that you finalise the design during the handover phase. The trick is to stay in touch with the client.
When building a portfolio at Blue Sky Graphics, create idea variations and organise them together. As you can see in the following two animal logo designs, there are two font options for the logo style. Providing the client with two colour options for a same logo design is another example of diversity.
Do not be afraid to share your expert opinion on what seems to be the finest. You are the creative leader in this collaboration. Take an aggressive stance rather than a quiet one. There is a difficult balance to be found between consumer satisfaction and creative expression. Successful artists are adept at navigating this razor-thin edge.
Step 6 – Successfully completed
You are finished. Traditional design firms will take months to develop and finalise a customer’s design. At Blue Sky Graphics, the learning process may take anything from a few hours to a few days. It is now time to return the client’s finished files!
Following the completion of the strategy, continue pitching new customers and repeat the process!
We believe you will see how critical it is to develop a design process in order to operate successfully as a designer and build a client base of happy consumers.