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Graphic Design Courses Brownhills
From social network templates and website illustrations to designing a consistent set of advertising items, there are tonnes of ways to flex your artistic muscles and expand your company at the same time. If you are trying to develop a product mock-up, develop a new logo, or bring together some print ads for a new advertisement for the first time, designing fresh artwork does not have to be terrifying! You can take the graphic design course from BSG and avoid simple graphic design errors such as:
1. Too Many Fonts
The first flaw that comes out when looking at the design of a beginner vs. a competent design is the amount of fonts used. It is hard to grasp the piece ‘s meaning if there are so many confusing fonts involved. As enjoyable as experimenting with fonts to express various emotions and messages, brands can use up to two or three fonts on every design product. Using a single font will also have an effect as it adds consistency and builds the brand name. When choosing the number of fonts as well as the volume of text, make sure you have the scale of the piece in mind. A smaller item, such as the emblem above, will only accommodate one font, whereas larger or more complicated parts, such as the website, will manage a bit more imagination.
Often, bear in mind the centre of your fonts, which implies the gap between the characters, which creates a huge difference in the finished output of your artwork. Adjusting the distance between letters will make words simpler to read and help the general quality of words.
2. Using the Stock Picture
Stock photos may be a convenient and inexpensive alternative when operating on a project that needs unique pictures. Although utilising too many stock images can make your project appear cheap or unprofessional. Often traditional stock photographs are used over and over again, which makes it a dead gift when you place them in your marketing product. Often, make sure you are ordering the images you are going to end up with to stop submitting pictures with a watermark or those with a lower quality.
3. No Proofreading
Making sure you are still correcting the spelling and the grammar before submitting a piece to print or entering an inbox. While the abuse of comma or other punctuation marks does not sound like a big concern, there are a number of people out there that can find basic problems like this and overlook the rest of the project. For eg, if you deliver leaflets as part of your ad campaign, and if the leaflet template contains several spelling errors in the document, it can backfire. Customers may not take such errors kindly, and clearly believe the company to be unprofessional due to tiny spelling mistakes.
What would you do to prevent the problem? It would seem impossible that you will overlook a simple mistake, but it can be very possible to forget a typo even after several editing rounds. So, have a second set of eyes on your work; make your colleagues check at your sample, and ideally they would spot some flaws you may have overlooked the first time!
4. Choosing the Colours
Similarly to the usage of too many fonts, the use of too many colours or the use of wrong colours will also render the template ineffective. It may be disruptive to use so many colourful colours in one piece. In the case above, the vivid colours on the right make the logo look less transparent and more complicated to decipher than the logo on the left that uses similar colours. But when you design a new logo for your business or a new artwork, it is essential to start by designing a colour palette. Each colour palette you create can contain both primary and secondary colours. Check the fonts together with these colours to make sure that the text is visible, whether it is standing alone or sitting on top of other items.
5. Using the Wrong Hierarchy
In graphic design, the hierarchy is how the product is arranged such that the viewer understands-elements are the most relevant and how their eyes may travel around the object. Looking at the items above, the layout of the flyer to the left is quick for the eye to understand and guarantees that the most relevant detail is readily accessible to the viewer. When the flyer is on the right, the eye bounces around searching for crucial details. Hierarchy is the leading design methodology that rates the value of the details.
Whenever you build a new concept, there is normally one basic message that you want to connect with. Whether you are talking about a deal, an upcoming case, or a new blog article, how you build a hierarchy in your design can determine what the audience takes away from the design. Hierarchy may not only have to be font size or positioning, but you may also build an efficient hierarchy by colours, graphic features, or the weight of the fonts you use.