Graphic Design College Southend on Sea
While graphic design is the effective visual representation of an idea or concept, theory is a set of ideas used to describe anything. In other words, design theory is a collection of principles that elucidate how and why design works. Why do designers need to understand how everything they put on a page communicates, impacts, directs, encourages, entices, and excites an audience? Through Blue Sky Graphics’ online Graphic Design College Southend on Sea, you may learn graphic design.
Design theory may be classified into a variety of theoretical approaches for comprehending, explaining, and characterising design knowledge and practise, as we shall do next.
The study of design theory comprises asking and responding to the question, “Why am I creating something in this manner?” If you are unable to answer this question at each stage of the design process, you should absolutely do further research.
As designers, we should not make design decisions based on personal preferences.
Thus, What Exactly Is Design Theory?
This part will cover the fundamentals of what we refer to as design theory.
All design efforts should adhere to the five design principles. Each principle is critical to a design, but their interaction is the most critical thing to consider when trying to communicate a message to a certain audience. For a more in-depth examination of design concepts, see this article.
Aligning page components establishes visual connections and creates a unified design. It permits the viewer’s eyes to sense order, which simplifies and enhances the viewing experience.
Repetition establishes links and familiarity—repeated elements of a design may be used to quickly and easily identify a brand, magazine, or other entity.
Contrast may be created by juxtaposing two diametrically opposite components, such as a classic and contemporary typography or chilly and warm colours. It lends an element of intensity and emphasis to a design.
Grouping similar elements together suggests that they are connected in some way—hierarchy is critical for building order in a design.
Balance refers to the weight distributed on a page as a result of how objects are ordered. There are two sorts of balance: symmetry and tension. It provides a sense of stability and structure to a design.
Each of the five design principles contributes to the creation of a visually appealing and well-organized design that places a premium on readability and reader comfort.
Theorizing And Choosing Colours Technical
colour theory describes how and why a certain colour or colour palette should be used in a design. It examines why colour can be such an effective weapon, how it can attract or persuade, trigger a certain emotion, or convince someone of anything. For instance, the colour red may be associated with passion or strength—it commands attention.
Additionally, colour theory explores the many aspects that must be considered when picking colours for a design, yet how a colour is seen differs by individual.
A skilled designer understands how to appropriately pick and harness the power of colour.
On the other side, colour technical covers the use of colour in a finalised design. These problems differ according to a range of elements, such as the digital or printed nature of the design. Additive or subtractive colour mixing, colour systems (RGB, CMYK, etc. ), and colour gamut are all examples of colour technical terms.
Consideration of Design
Design thinking, which is sometimes referred to as human-centred design, is all about putting the user first and producing a design for a specific audience.
In other words, the designer must put themselves in the shoes of the user of their design.
They must iterate:
They must generate several solutions to these problems.
Determine the appearance of these ideas and create them.
The target audience evaluates the design to ascertain what works and what does not.
Steps do not have to be completed in this order (though it is critical to always begin with empathy), and if your test is failing, you may go back and redo stages.
Graphic Design Elements
Designers should be able to identify and incorporate visual components into their work.
Graphic components such as line work, pattern, texture, and type are all examples of graphic components, which are composed of a variety of forms, lines, and shapes. When used sparingly, graphic components may provide diversity and interest to a design or construct hierarchy to guide the eye through it.
A graphic element is distinguished from an illustration by the fact that a graphic element is just decorative, while an illustration is meant to communicate a concept or message.
What Are the Benefits of Being Aware of All of This?
Design theory teaches you how to connect form (for example, design principles) and function (for example, design goals), which, according to Bauhaus philosophy, is the cornerstone of all successful design. To create effective design solutions, you must have a firm grasp of design theory as well as practical design skills.
Being a good designer includes more than knowing how to utilise software; it also entails comprehending the philosophy behind it and how it should impact your decisions and outcomes.
Additionally, design theory enables a designer to communicate clearly about their work. Rather than providing hollow justifications, they should explain how theoretical choices result in the desired outcome. This ability will be necessary throughout a designer’s career, from explaining one’s portfolio at the first job interview to presenting a design to a new, major customer as a creative director.
The fundamentals of design theory are critical for every designer, whether they are doing identity work, graphics, or product design.
When you appreciate the relevance of design theory, you can create more effective, aesthetically pleasing, and functional work for yourself and your customers.
Designers have been creating using design philosophy long before products like Adobe CC existed. These concepts should be included into your design process and design critique regardless of whether you use a pencil or an artist.
Learn graphic design online through Graphic Design College Southend-on-Sea.