Graphic Design and Web Design in Chatham

Graphic Design and Web Design in Chatham

Graphic design is a tool for integrating art and technology to communicate ideas. The art of graphic design is respected everywhere. Images on signs, stands, canvases, etc. can be seen everywhere. If a person is born with a creative mind, the best option for the future is to pursue graphic design. Graphic design is an integral part of virtually every company that requires a combination of art and engineering. An excellent graphic designer needs a robust and intuitive sense of style with outstanding leadership skills.

Blue Sky Graphics is the best place to develop your career as a graphic designer!

How to Choose a Font

Considering how to use fonts efficiently in your design projects is a learning process. When it comes to selecting the perfect font, it might be a good idea to list some of the qualities and tone of the message you want to convey through your design.

Which font style is right for the project you’re working on? What is the size of the final piece of work? When choosing the font style for your project, it’s essential to consider this, as using a typeface on an A3 poster may not work or read well when shrunk to display on a smaller project like a business card.

There are a number of styles available to choose from, including;

Serif Fonts – Many serif fonts are considered a more serious and traditional option at the end of each letter to include other fonts, features, or lines.

Sans Serif Fonts – Sans-serif simply means “without a serif.” These fonts are generally more modern looking and don’t have the legs on the ends of the letters, making them a more streamlined choice. A sans-serif font is also a standard option for use in web design projects, as it clearly shows content across various platforms.

Script Fonts – Script fonts typically bear letters and the handwriting or calligraphy type. If properly used, script fonts may have a place in design projects, but it is not advisable to use this font style on large blocks of text.

Decorative or Display Fonts – This font style is usually used to capture attention. It is intended for small doses only and is designed to entice the audience to read the rest of the copy in order to support either a serif or a sans serif font.

Kerning, Tracking, and Leading

This involves the amount of space around the text and can be as critical as font selection. The centre is the space change between a given character pair; while it records the space between character classes. Leading refers to the space between text lines. These combined adjustments can help readers understand the paragraphs of the text.

Number of Fonts being Used

It is essential to consider the number of fonts used when working on any design project. We would recommend that only three fonts be used to avoid confusion and uncertainty about the design.

There are exceptions to this rule, for example, if you are designing a flyer that offers a selection of events, each of which has its own specific font, this is where the rule can be broken. In this case, you must put your design skills to the test to harmonise each event in the project, in order to use the colours.


If there is not enough contrast between text and background colour, the font may become unreadable. There are a number of elements that can contribute to contrast, including font size, layout, scale, and colour. Contrast provides a fascinating interaction between visual elements. It could push the elements away, connect them, or complement them. Without comparison, visual features can be meaningless.

Contrast provokes our senses of vision. Our eyes like contrast, because it attracts our attention and makes it easier to digest and make sense of what we see, which is why it can be a powerful way to communicate visually without the presence of a type.

Some of the most emblematic logos are some of the simplest and most contrasting. Just as contrast plays a role in the communication of important bold messages in road signs, contrast is used in logos for the same purpose to be remembered.

Web Design

The layout and visual aesthetics of the page are referred to as web design and are often intertwined with website development. If you think you’re a creative person, practicing web design is always a smart idea. Design is a significant part of creating static and interactive websites. When people come to a website, the design is the first thing people notice, and if it’s not good enough, they’re going to leave. To learn web design with us and create your unique website!

Captivate users with impressive visuals and keep them immersed in your site, making it easy for them to find exactly what they want. The look and feel of the website will inspire, but user-friendliness is key to performance. We firmly believe the best user experience will be to balance these two aspects of design. We will guide you on the best features and create smoothly navigated user-centred designs to ensure that your site is converted.

Tips to Improve Your Website’s Performance

Here are some crucial elements that your site needs to follow to enhance the user experience on your web and increase your exposure online.

Websites that users want to see at the top of their pages should be supported by search engines. And the user interface is optimised in these pages. You will boost the website’s location and the experience of the users on-site by following our suggested guidelines. This means you are more accessible online and are more likely to conduct main tasks as the users visit the site.

Speed of the Site

Simply put, users prefer websites that are fast. Nobody would stick to a website that needs to be loaded long enough. This will likely mean that they will move to one of your competitors. It is another facet of the customer interface you need to focus on. And, since it affects the customer, Google is using loading time as a rating indicator.
So, you need to make sure your site is optimised for speed.

With regard to the user experience, it can have a significant impact on your site’s success if you try and minimise your load times. They’re not going to get frustrated with trying to use your site; they’re going to have confidence in the quality of the service, and more likely to perform key actions.

Load times for top-ranked mobile URLs are about a second faster than their desktop equivalents.


Whatever you do, make sure the website is mobile-friendly. Do you know that 27% of users abandon a site because it’s not mobile-friendly? Mobile traffic has increased considerably and will continue to grow. In 2015, Google announced that “more Google searches take place on mobile devices than on laptops.” As a result, Google prioritises web over desktop in its indexing. Pages that perform poorly on a mobile device will not rank very well on a desktop. This ensures that if you are not designed for phones, you will lose massive volumes of traffic to your rivals.

Make the site responsive. You ought to follow flexible formats so that the platform can operate on a wide variety of usable screen sizes. These formats are based on percentages rather than pixels, which allow the website more accessible for users.

Render the contents mobile-friendly. You want the web and smartphone app experience to be the same. You do not want to include content that cannot be displayed on a mobile device, such as Flash. You also want to use a simple page design that flows down the page and directs users to the next step of their customer journey. Use readable fonts at all times to prevent users from zooming into to read the text.