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How Do You Design A Logo?
The aim of a logo is to connect with the audience and to create something unique and memorable. When designing a logo, you must describe who you are as a professional. Here are five methods for creating a brilliant logo that can stand the test of time.
1. Simple
Your logo can be instantly recognisable at a glance. Allow for scale and colour changes. Good logos offer the unexpected and are one-of-a-kind without being too complex.
Starbucks’ emblem is well-known all over the world. The tale behind the Starbucks logo distinguishes it from its counterparts. Can you think of any internationally recognised coffee brand with an identity as distinct as the Starbucks logo, where the storey and ideals permeate the identity in a straightforward manner? The logo’s implementation is smooth and symmetrical, and its use in multi-purpose use demonstrates how simple the graphic representation is.
2. Memorable
A good logo can be memorable. Maintain a straightforward and reasonable tone for the essence of the company. The Audi logo can be seen all over the world. From a young age, children play games to memorise which cars they know based on their identities.
3. Timeless
A good logo should be timeless and free of trends. It should be able to withstand the test of time. What would your logo be like in ten years?
4. Versatile
A strong logo can be found in several different sizes and colours. Your logo should be adaptable enough to display on anything from a pen to a helicopter. This drastic spatial size of use exemplifies how a person must act through a vast range of collateral.
5. Appropriate
A professional logo should be functional. The branding should be suitable for the target audience. A logo for a toy store, for example, maybe colourful and playful in its execution; however, the same would not be true for a law firm.
How to design a logo?
Logo designing is an essential part of graphic design. An online course in graphic design by Blue Sky Graphics is enough to help you get started and launch your career in design. So learn graphic design today!
Step 1 – Assess the criteria
So, in most companies, the inspiration for a logo design is one of two things. Either it is a new company, or the brand owner understands the need for a logo to assist customers in recognising the brand and separating it from rivals. Or it may be an emerging organisation that already has a branding that it uses for brand activation operations but has found a defect in it.
So there are two main areas that link the logo design process to a market requirement based on these two catalysts. First, there is brand identity, and then there is brand activation.
Identity of a brand
The formation of a brand’s identity also necessitates the design of a logo for new companies or products. Brand identity is a collection of tangible and intangible properties that are either mandated “codes” or voluntary “playbooks.” Brand advertisers and agencies adhere to the guidelines and choose from the playbooks to determine how the brand appears and feels.
Logos are tangible brand properties that conform to the brand’s “rules.” These laws are intended to be implemented in order to achieve continuity.
The repetitive and continuous use of brand properties builds connections in the minds of the target audience. They assist them in recognising, recognising, and ultimately trusting the brand through the brand’s visual identity. Consumers buy from labels they recognise, and one way they recognise brands are by logos.
Logos must be memorable icons of your company that aid in communicating your brand name. Wherever possible, the logo should feel linked to the brand’s intangible properties, such as its meaning, attitude, and values. That is not to suggest that it would express any of those ideas. However, it must feel linked to the overall brand name.
If your brand is about loyalty and honesty, for example, your brand logo cannot be light-hearted and irreverent. And if your brand identity is sophisticated and chic, you do not want a logo that seems informal or enjoyable.
Specific style concepts should be followed when creating a logo. A solid understanding of typography and colour theory is also beneficial. Understanding the psychology of colour and typography, in particular, will assist you in connecting the logo to your brand identity.
Brand activation
Another important factor to remember when it comes to the company need for a logo is brand activation.
You can realise the main marketing blend practises you need to do to drive your company over the next 6 to 18 months depending on the overall course set out in the marketing strategy. Many of these places rely heavily on your logo.
Your logo is a component of your product offering. Consider if and when a logo can appear on packages and whether it should appear on the product itself. This can be useful for assisting customers in easily locating the item in-store. However, it still has functional applications before the commodity even reaches the store.
Packaging must also assist consumers in moving efficiently and securely across supply chains. Your company’s branding on the top of the package will assist with this. It will, for example, make the goods easy to locate and pick in warehouses and shipping containers.
Your logo can also be used in a number of areas in your marketing and collaboration strategy.
When you advertise, the logo will assist customers in connecting the promotional message to your brand name. Your branding on the website serves to promote the message that people are investing time in the brand’s online “home.”
And, in promotions for which you have little direct influence, such as a public relations event or a promotional deal for a trade client, the logo is what defines and recognises the company.
Step 2 – Brief
With these two market requirements of brand identification and brand activation in mind, the next step is to create a brief. You want a one-page paper that describes the specifications for logo creation.
The complexity or detail of the brief would be determined by the scale and function of the company, the required budget, and the available expertise and relative knowledge of the logo design process.
Your logo creation process brief should ideally follow a structure close to the brief contact format outlined in your brand activation document.
Your logo should relate to core intrinsic brand attributes such as the brand vision, meaning, charisma, and ideals from the brand name, which should be included in the brief.
Then, it should address the business potential, marketing challenge, and growth goal. These would have come from the publicity campaign.
