Graphic Design and Web Design Courses in Bury
In today’s culture, graphic designers have a variety of creative and technical resources focused on visual contact and presentation. Typically, graphic designers work in a variety of strategies to create symbols, images, and phrases that represent their concepts and messages creatively in fields such as market analysis, corporate identity/branding, logo design, advertising layouts, book layouts, motion picture graphics, clothing/tea design, food design, etc.
Each minute of the day, we see hundreds of designs. Each of these is designed by graphic artists for the sake of visual communication. Graphic designers produce ads, posters, news, and stories in all formats, newspapers, book covers, and digital media, such as web browsers and social apps. Like with the advancement of technology, the roles and skills of graphic designers tend to evolve.
Learn graphic and web design with Blue Sky Graphics and create your own logos and much more!
What is the Work of a Graphic Designer?
Graphic designers include inspiring and informative ideas in advertising, brochures, and other public relations media. Many graphic designers work as a collaborative group with professional design firms, some of the self-employed, while others work independently. Print and visual artists use advanced graphics techniques to handle text, images, and animations, and colours.
The role of graphic artists revolves around extensive work with images and text, as they have the task of conveying a specific message and call-to-action or emotion based on the needs of the client.
Many graphic designers, however, enjoy working with several clients, i.e., freelance. Freelancing opens the door to a number of different opportunities because of the flexible nature of the job.
Your brand is the public perception of your company and the products or services it offers. A brand is shaped by the views of customers and what they feel about your brand; the right image is what gives it meaning. All actions that are geared towards positioning the brand are commonly referred to as branding.
Creating a company’s identity is crucial, and the image you create must reflect the company in the best possible light. As a designer, it is a good practice to sit down with the client to gain a full understanding of their objectives and insight into the industry in which they operate. This will all help you build a strong brand that you, and more importantly, your client, are happy with.
The logo is a graphical representation of your company. It is one of the essential elements of any brand and is usually among the first assets to be designed. Your logo is a simple image that you use to symbolise your brand, just like the signature of your brand.
There are many types of logos; some are letters, images, symbols, or basic geometric shapes. However, a good logo is unforgettable and straightforward so that it can be easily connected to your brand. You also want it to be versatile enough to be used in different advertisements, merchandise, and more.
The logo is just the beginning. Working on a brand allows the designer to participate, providing advice on other aspects of the process, such as advertising campaigns and marketing.
The website design refers to the creation of a website on the Internet. Instead of designing applications, the creation of website elements usually relates to the user interface. Web design has been used to focus on desktop browser sites, but since the mid-2010s, designs have become increasingly relevant to smartphone and tablet browsers.
The web designer focuses on the interface, the layout, and the text as well. For example, the design includes the colours, fonts, and images used. The style applies to the data that is ordered and classified. The powerful web’s framework is appropriate, stylish, and suits the website user base and brand.
How to Choose the Right Colours for your Website
Your Brand Colour
The colour of your brand is dominant. This colour will help to bring out certain emotions or feelings when people come to your website – just like passion, excitement, and boldness. This is the colour of the day when you think of your audience. If you already have a logo, make sure that your dominant colour uses one of the key colours of your logo.
Different colours can attract customers of all styles and can even alter consumer’s behaviour. You can also use different colours for your benefit to attract the customer you want. Would you like to attract younger and more energetic or sophisticated, more disposable customers? Are they best suited to any age group?
Not all the colours are right for your business. For example, if you’re selling yoga mats, using purple (wealth, royalty) or black (power, luxury) may not be the best option. You may want to consider using green (health, tranquillity), grey (simplicity, calm), blue (peace, calm), or even red (passion, energy).
Only use your dominant colour in a limited number of areas that you want your website visitors to paying attention to or where you want your visitors to do other stuff (such as calling a phone number, filling in a contact form, signing up for a newsletter, etc.).
It’s supposed to “pop” the colour – to highlight where you want users to focus.
Choosing a background colour is a lot like choosing a wall paint colour! You want visitors to your website to feel relaxed browsing your site. You don’t want to annoy your visitors or make it challenging to absorb your content by using overly bold or bright background colours. At the same time, you don’t want your website to be so troubled that the eyes of your viewers have gleamed over any interesting stuff you want to say.
A white or light backdrop, vivid dominant colours, and highlights is the ideal colour scheme to be used in e-commerce and informative websites. The bold, assertive, and accent colours give the website personality and focal points, while the simple background colour keeps your visitors focused on your content or items.
If you want to create a proper brand identity, you should use the different shades of your dominant or corporate colour as your background colour.
Colour is closely related to brand awareness. You improve your brand and make it more visible to your viewers when you use a variation of your dominant/brand colour as a backdrop. If you have a bold brand colour, it can be too distracting with your background colour. If that’s the case, consider choosing a lighter shade of your brand colour.
When in doubt, use white or very light grey as your background colour. While this may not be the most inspiring colour, you know that the content will always shine through.
Use of Accent Colours
Accent colours are named because they highlight features that you want to reveal more on your website. It’s pretty boring to have just one colour on your whole site. To make your design more entertaining (and professional), you need accent colours to highlight noteworthy parts of your website, such as quotes, buttons, or subtitles. Colour mixing and matching scare a lot of people because colour mixing without understanding colour theory or other experiments and errors cannot always be easily or intuitively described.
Accent colours are used for contents/items that are not the main focal points of your website, but you still want them to stand out — for example, secondary subtitle buttons, information boxes, background colours, etc.
Just try to limit the colours to 1 or 2 accents. If there were so many accent shades, there would be too many focal points to confuse the users.