What Should You Not Do In A Logo?
We are covered by icons from the time we wake up before our heads touch the pillow at night. They can be seen on the items we use, the clothing we carry, and the automobiles we drive. And the neighbourhoods where we work have names on street signs and marquees. If you are looking to create your own beautiful logos, join Blue Sky Graphics online graphic design course today!
So, what is the best way to make the logo stand out?
Unfortunately, several businesses commit major errors when it comes to logo design. There are successful companies with promising prospects, but their logos are often unsatisfactory or sometimes badly made. It is still really challenging to get people to see or recall a poor logo.
When creating the latest logo, make sure to prevent these popular blunders:
1: Designing a poor emblem
Many poor logos result from a company owner attempting to do it themselves. They need things quickly, so they make it themselves or with the help of a mate. And, although they want to do things the correct way ultimately, they hardly have the opportunity.
That is just what happened to Upgrades, Etc., a tiny yet rapidly expanding device repair shop. Since he wanted a logo quickly, the owner created one himself. Customers were willing to overlook the poor emblem because they valued the high-quality support they offered. New clients, on the other hand, did not take the firm seriously.
Fortunately, the novel has a happy ending. Upgrades, Etc. enlisted the help of experienced logo designers to create a modern logo that included a customer-recognizable symbol. They have changed the font and introduced colour to attract new customers’ interest.
Not all poor logo storey ends happily. A sloppy logo will erode potential customers’ interest in you and prevent them from purchasing your goods. And a company’s ability to withstand a shortage of consumers necessitates deep pockets.
2: Ignoring the customer’s needs
Often company owners choose a logo based on their personal preferences. They use colours, symbols, and fonts that they want. The dilemma is that they are not really their best clients. Find out as much as you can from your clients when creating your logo. Is it a man or a woman? Are you single or married? Is it better to be young or old? Are they searching for a serious picture or something a little more fun? The more you know of your customers’ preferences, the easier it would be to create an impression that would cater to them.
3: Having an uncanny resemblance to the rivals
This is a simple error to produce. After all, if your rivals are good, why not follow in their footsteps? You can zag as the opponents zig.
Have you ever noticed that while Coca-primary Cola’s colour is red, Pepsi’s is blue? Rather than matching the colour of the industry leader, like other supermarket labels do, Pepsi chooses a particular colour to assert a distinct place in the consumer’s memory. The same can be said for almost every commodity group.
Do not try to be like the competitors. Choose colours, forms, symbols, and fonts that are exclusive to your business. Customers would be able to recognise your company and merchandise more quickly if you equate your branding and brand name with those of your competitors. Customers would confuse the goods with the competition if the emblem looks like someone else’s.
4: Assuming that colours and fonts are unimportant
Is it essential for your business to project a sense of newness? Greens are a good choice since they reflect wellbeing and stability. Want to catch a customer’s eye? Reds are unmistakable and exude bravado, authority, strength, and enthusiasm. It is no surprise that many well-known companies choose red as their main colour. Perhaps the logo can express confidence. The colour blue is associated with power, dependability, and accountability. That is why you can find blues in the branding of life insurance and brokerage firms.
But be cautious. A emblem with so many shades is tedious and costly to print or embroider. Almost half of the world’s most well-known icons have just one or two shades. Maintain a straightforward approach.
Fonts follow the same theory. You want the logo to be readable but stand out from the crowd. While Times New Roman and Ariel are common fonts for word processing, neither is used in genuinely good logos. They do not have the “original” feel about them. There are literally thousands of fonts to choose from, like sleek, bold, traditional, and so on. The font you choose should be appropriate for the product or company it serves. But do not go so sleek, otherwise you could end up with an out-of-date logo in a few years.
5: Using the emblem to convey so much information
Small business owners sometimes make the error of designing a logo that means so much and communicates little.
In the other hand, certain companies produce logos that are too simplistic or do not represent something. Consider the many logos that feature swooshes, hoops, circles, and swirls. These logos are so unremarkable that they do not even help to name the business. Choose a symbol and logotype that will help consumers appreciate your company and recognise your goods.
Many local companies make the error of using terms like Inc, Corp, or LLC in their logos. This is often done to make themselves seem larger or more formal. In fact, it only adds to the logo’s complexity and making it difficult to recall. Consider your top five choice labels. Do all of their icons contain the words Inc. or Corp.? Is there a tagline on all of them?
Rather than cramming anything into the design, concentrate on one picture that your customers can recall.
6. Do not Use a Lousy Font
What makes a font bad? What is a better query to ask: what fonts are inappropriate for that particular business, such as a dissertation support service? There are a few fonts that no one uses for a company, but there are a hundred more that are. The only problem here is that the font should fit the brand.
Using a computer font, for example, conjures up images of the 1980s and is not suitable for a software firm attempting to position itself as a forward-thinking innovator.
7. Clip Art Can Never Be Seen
Clip art has a lot of applications. Many a PowerPoint display has utilised bits and pieces of it here and there. Clip art is sweet and interesting, but it is not a good choice for a professionally crafted logo.
Clip art is frowned upon in these types of styles because it seems inexpensive and cheesy. It is better to devote some time and money to designing a unique logo from the ground up.