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How Much Should I Charge For A Logo Design?
The cost of a logo will range from £2 to £2500+, with some choices in between, depending on whether you do your design or partner with a graphic designer or agency. Buying a logo from an online logo creator (starting at £20) or a branding crowdsourcing platform (starting at £99) are mid-range alternatives.
Why are logos so costly?
When it comes to logo design, the most often posed question is undoubtedly about pricing. Most people think that logos are only basic icons that can be produced in minutes by anybody, so they must be inexpensive. This could not be further from the facts!
Designers spend a lot of money on the devices and tools they use.
In the architecture industry, they must keep up to date with new technologies and applications.
And, sadly, those items are not exactly cheap. Designers would sink and go out of business if they charged you less than what it costs for them to keep alive financially.
Both of the costs include the programmes we use to produce the stunning projects. To give you an idea, our production programme is normally around £2,000, with updates costing around £400. One reason a logo is not cheap is that the programme used to build it is not cheap.
Creating a logo is not easy
There is a variety that goes into the design process. Designers have to meet with the customer, develop a concept brief, create a plan, research your business, research your competitors, research your audience, brainstorm, produce ideas, pursue inspiration, draw, do roughs, create the fundamental logo ideas, refine them, present them to you, get input, go back and do revisions, finalise.
With the emergence of logo contest websites in recent years, the cost of a logo has fallen as little as £5, and anyone with Photoshop on their computer considers themselves a designer (despite the fact that Photoshop is not even the proper programme for logo design). This pattern has been very detrimental to the market, but what many people fail to recognise is that it affects not just designers but also companies. Logo contest websites are essentially the fast food of graphic design—they are quick, inexpensive, and easy to navigate, but they will wreck your “health” in the long run.
A logo is often the first point of contact between a company and a prospective client. A logo is used before one ever knows what an organisation does. It is the same as seeing someone for the first time. People judge each other based on their looks and body language, regardless of what they think. We do so without ever understanding it because it is hardwired into our DNA. So if a person is unclean, smells bad, or wearing untidy clothes, they would not make a good first impression. And if they turn out to be an amazingly good person, later on, the negative picture will loom over them for a long time if you hang around long enough and get to know them! The same is true in the design industry. If your logo conveys cheapness, a lack of attention to detail, or a lack of integrity, your customers will sense it; even if they cannot express it verbally, they will subconsciously view your company as untrustworthy.
Your logo should be distinctive and truthful in its portrayal of your business. While it might seem intuitive, you would be shocked how many company owners want something “similar” to a rival. If your logo has a mark, also known as a “bug,” it should be related to your market, your brand, a distinguishing feature of your business, or a strategic advantage you have.
What is the one thing you want people to remember about your company? Consider artefacts that reflect speed, such as wings or a clock, whether it is fast delivery. Consider using an abstract icon to express a forward-thinking attitude—abstracts are a smart alternative for high-tech businesses. Or maybe you just want something to reflect the good or service you are offering.
2. Stop going into too much depth. Easy logos are more readily recognisable than complicated ones. Strong lines and letters stand out rather than thin ones and clean, clear logos reduce and enlarge even more effectively than complex ones.
However, while the logo should be plain, it should not be simplistic. Good logos have something unexpected or one-of-a-kind without being overdrawn. Consider the industry leaders: McDonald’s, Nike, and Prudential. Take note of how their logos are easy and powerful. Anyone who has driven by a McDonald’s with a hungry 4-year-old understands the value of a tidy logo icon.
3. The logo should look good in both black and white (one-colour printing). It would not look well in either colour if it does not look well in black and white. Bear in mind that the printing costs for four-colour logos are often higher than those for one- or two-colour jobs).
4. Ensure that the logo is flexible. It can look fine in both small and large formats, and in a range of mediums. The “business card/billboard rule” is a helpful guideline to follow: your logo should look good on both.
5. The logo should be visually appealing. The easiest way to describe this is that your logo should seem “equal” to the eye, with no one component dominating the other. Asymmetric logos are analogous to how an artwork would behave if all of the colour and details were focused in one corner. Colour, line density, and shape all have an effect on the balance of a logo.
When you have settled on a logo style, make sure you have it in all three of these critical file formats: EPS for printing, JPG and GIF for your website. These file transformations essentially transform the logo into a single piece of art, since it is no longer an icon with a typeface. That takes us to the most relevant logo design rule: Never redraw or alter your logo! It is fine if you like to animate it for your website. However, do not alter the meaning. It should be proportionally reduced and enlarged. And it is fine if you get tired of the logo. And it is usually where it starts to make an impact on everybody else!
You enter a logo design firm to make your dream a reality. Unfortunately, you began to deviate from the basic concepts of logo design and began to imitate the most recent logo design patterns. While this strategy can succeed, it may also backfire; thus, when designing brand logos, it is vital to adhere to the fundamentals. You can learn graphic design and logo design with Blue Sky Graphics so enrol in the online course today!
