How Many Colours Should A Logo Have?
Logos can be seen everywhere. They are the most effective way to mark items and organisations in order to make them readily identifiable. Each logo design and style has its own allure that sets it apart. This is crucial in ensuring the logo’s success and popularity among the target audience. The colour palette is an important part of this logo’s appeal. It is possible to get excited and carried away during the design process, resulting in a design with a myriad of colours that do not really represent the logo well. Let us quickly go through the necessary colour designs that will make it appealing without overdoing it.
Keeping it simple
This is perhaps the most important concept to note during the design process. Although this may seem obvious, logo design models may be very enticing because they allow the consumer to modify the logo with any colour and in any way that they desire. As a result, this will potentially lead you astray, so you must consciously make an attempt to keep things clear. Of course, flashy graphics are appropriate for creating mascots that can be loosely classified as logos, but the key logo should be kept plain to prevent an overdone colour explosion.
Use Three Colours in a Logo
To keep it easy, keep the number of colours in the logo design to a low. Unless otherwise stated, a logo should not have more than three colours. Expertly developed logo design models provide very useful colour palettes that are beautifully rendered and contrasted with having the best visual appearance. Although these are editable to suit your tastes, it is often better to adhere to the recommended colours to avoid damaging the look of your logo. Logo designs for commercial and personal use can be created from models in any colour tone.
Whatever good or service you have, the message must be conveyed with a simplistic interface and an even simpler colour palette. Harmony is achieved by combining complementary colours. As a result, the template is quickly processed by the brain. Making an incorrect colour option or combining multiple opposite colours can be expensive. In this segment, we will look at how to choose the best hints and why your logo design does not have more than three colours.
Colour is important for achieving clarity. So, to create continuity, you must prevent discordant colour compositions or combining the wrong colours. How do we stop this?
A good way to start is with the colour wheel. To build a well-balanced palette, every designer consults the colour wheel. It is important to consider the relationship that colours have with one another and what sort of combination best fits your brand.
The Colour Wheel
The colour wheel is categorised into three main hues: red, yellow, and blue. We get the secondary colours brown, green, and violet by adding two primary colours. And combining two primary colours yields tertiary colours such as red-orange, yellow-orange, yellow-grey, blue-green, blue-violet, and red-violet.
Artists have used this method of colour blending for decades. It is also known as a subtractive process, which involves mixing colours like a typical artist.
However, there is another way of combining colours known as the additive method, which refers to mixing coloured light with a particular range of primary colours: red, green, and blue. RGB is a colour model that is commonly used in computer programming. You can learn more about graphic design and logo design with the Blue Sky graphics graphic design course! Try it out today.
Since such colour variations may vary on different channels, you may want to decide where you are most likely to use the logo. If you wish to create consistency, examine how the logo appears on a computer screen and paper. It is vital to choose a colour palette with a few tone variations.
This is why artists warn against using more than three shades. Aside from causing doubt, you risk damaging the design and the message behind it. It is incredibly difficult to handle rich architecture across many platforms. Fortunately, certain combos will benefit the brand. We mentioned that colours have a relationship with one another. They are mostly classified based on their temperature.
Types of Colour Palettes
Warm colours are visually enticing and can quickly catch the focus of the audio. They have a high red value in their nature, which gives them a warm influence. As a result, they are suitable for emerging brands aiming to build themselves on the market. They are, however, often affiliated with less serious organisations, so they are not suitable for any company.
This colour group is mostly blue and, as the name implies, has a far less warm impact on those who see it. It is, however, more suited for formal companies that need a sterner demeanour from their clients. Although it does not draw as much attention, it is more user-friendly and better on the eyes than colder shades. Facebook is a good example of such a colour use, having gained mainstream popularity thanks to the calming blue pattern for its logo and app designs.
When added to logo styles, this colour technique is much more subtle and fascinating. It is a single-colour style of different colours from one stage to the next. The transition is introduced progressively to create an aesthetically appealing visual effect. Since it allows for innovative adjustments without altering the logo colour, this strategy is suitable for companies who wish to vary their logo styles from one campaign to the next or over time.
Analogue colour logo styles are somewhat close to the monochromatic approach. They are, however, distinct colours that are so closely related that they can merge almost perfectly without any visible distinctions. They are suitable for colour-theme logos that maintain a consistent colour tone in the logo or the whole company brand.
This colour design approach seeks to give the finished result in distinct colour variations to catch the audience’s interest. It is not eye-catching, but it is effective at drawing interest. It uses contrasting shades at the extremes of warm and cold hues, such as blue and purple.
With such a detailed knowledge of colours and their implied messages, choosing the right colour for your logo design should be a breeze. Just make sure that your chosen colours represent the vibe you want to be synonymous with your brand. A smart way to assess the logo’s suitability is to compare it to other industrial use logo styles currently on the market and doing well. Creating any of these colours from scratch, on the other hand, can be almost impossible. Rather, logo design models are a safer choice, and they understand both of these colour values to ensure that the logo design is not haphazard or an eyesore.