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Why Graphic Designers Need Beautiful Websites
The lure is understandable – you have developed a strong rapport with a professional Graphic Designer who assisted you in developing your logo, business cards, signage, brochures, and other marketing materials. They are familiar with your brand and are capable of comfortably translating your ideals visually, so when the time comes to launch your online company, you naturally approach your Graphic Designer.
Designing in an environment that is immersive
Although your Graphic Designer has fulfilled your artistic demands and print specifications, designing for the internet necessitates a new skill set – one that is digital. Naturally, a portion of your print properties can be incorporated into your website, logo/brand, colour scheme, corporate fonts, and photographs. Frequently, the Graphic Designer can create the website’s ‘atmosphere’ and enforce critical brand guidance.
Any website’s effectiveness is primarily determined by the User Experience (UX). A skilled Web Designer understands how to turn static images into an immersive environment. This is what distinguishes an online visitor from an online client.
What does the term “User Experience” mean?
UX is described in the international standard on ergonomics of human-computer interaction as “a person’s expectations and responses as a result of using or anticipating using a device, machine, or service.” In the simplest language, the user interface (UX) is concerned with the consistency of an interaction.
Owing to people’s ever-changing behaviour and desires, the User Experience is continually changed. UX is often misinterpreted as ‘Usability’ Experience; however, UX means a more hedonic term that considers people’s feelings and behaviour, not just the website’s features.
Engaging with a digital audience is an art form.
While Graphic Designer has the artistic abilities necessary to handle your brand and print materials, they may lack the expertise and understanding necessary to adhere to the stringent guidelines of website creation. Numerous online limitations limit interface capabilities, including file sizes, device style and resolution, browsers, heat maps, and website speed.
Most critically, web designers understand how to spread content efficiently through a website in order to engage a visitor. Rapidly directing a customer to the details they need can elicit action. It is not only about designing an attractive website; it is also about being successful in achieving your online business objectives.
What Is the Best Way to Market Myself as a Freelance Graphic Designer?
To several, the idea of working as a freelance graphic designer is a pipe dream. They see themselves staying up late, doing when and whenever they choose, and then sitting back and waiting for customers to come to them. Without any job experience, it is almost difficult for you to start your company and earn a comfortable living as a graphic designer. You must advertise your company in order for someone to take note of you. Here are a few effective ways to market yourself and your work in order to boost your annual earnings.
Build a Website
The simplest way to market your graphic design abilities is to create a website that showcases your work. Graphic designers also need a portfolio of their previous work to present to prospective customers. A website enables you to establish an online presence for your portfolio. It would help if you incorporated projects made in training, on your own time for pleasure, or for previous customers. Ensure that you have their approval to use their work or to provide links to your work on your website. Additionally, the website should provide your contact address, making it simple for new customers to contact you about the work they need.
Local Businesses as a Goal
Did you know that you can market your abilities by contacting local businesses? When you are looking for a local company, take some time to peruse the websites that pop up. Create a list of what you can change and a few suggestions why the site is not doing as well as it should. You can then contact those businesses online or via regular mail. Include a business card or other means of contacting you, as well as a link to your website. You never know when such businesses would need assistance.
Associating With Other Designers
The more relationships you have, the more opportunities will present themselves. Joining technical associations and participating in forums and discussion boards is an excellent way to meet other designers. Include a connection to your platform in your signature on each board and use the forums to discuss innovative apps, solicit assistance with designs, and give advice to other programmers. Joining professional organisations enables you to network with local business owners in need of design services and form relationships with other designers.
Utilise the Internet
As a freelance graphic designer, it is important that you take advantage of the internet. It is advised that you create a Facebook profile and link it to your personal or professional website, business cards, and any other promotional materials you use. This demonstrates to prospective customers that you are passionate about your job and have a solid online presence. Additionally, many artists find it beneficial to post photos of their work on Facebook and to use Twitter and Instagram to highlight their work and connect with prospective customers.
Although some freelance artists and designers earn more money working from home than they would if they worked with an agency, others struggle with self-promotion. As a freelance graphic designer, you must demonstrate to customers the kind of work you are capable of doing for them, which you can do through your own website and networking with other artists.
Investing in your online identity is important when marketing yourself as a freelancer. Again, a social media activity can be extremely beneficial. If you do not want to overload your personal streams with business-related material, you should set up a different business account. Just do not be too promotional. No one is interested in something that seems to be sales-y, so create the brand in a discreet manner. Don’t miss the opportunity to study graphic design with Blue Sky Graphics online.
