More and more companies are employing graphic designers for a wide range of reasons from design product packaging to making compelling advertisements for print and digital. They are also using an army of graphic designers to build unique user experiences in mobile apps and web design. This is especially true of companies catering to consumers or members of the public who require accessible, straight forward and efficient means of services through digital channels like mobile phone apps, tablet applications and interactive smart televisions. As technology continually develops in complexity, so too grow the duties and skills of graphic designers.

Graphic Design studios and design agencies across the UK are in high demand to execute projects for a broad range of work for a many type of businesses. Remember that while a picture may be worth a thousand words, graphic design be worth thousands of pounds in any business. A career in graphic design is often deemed a rewarding way to help companies find their unique identity and graphic designers are often seen as the pioneers of change.

Companies need Graphic Designers for a wide range of reasons and when put into context that Graphic design is seen every day, every minute, across the globe, then it is important to understand that a fair deal of responsibility comes with this role. Companies need to make a great impression and they need a consistent brand and that is another reason as to why Graphic Designers are important as they help companies make a positive, lasting impression. 

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The first time a visitor interacts with a company’s brand in any capacity will set the tone for the rest of the business relationship. Companies will often try to capitalise on the first step of the buyer’s journey by implementing relevant and well-illustrated graphics that are attractive and professional.

How do you prepare yourself as a Graphic Designer ready for a company?

Blue Sky Graphics employs a client-based approach to its classes whereby the student is treated both as a trainee but also as a recipient to a brief from a client mimicking a real-life scenario for industry. Your tutor will play the part of a client and you will take on the role of designer and fulfill their criteria through a portfolio accordingly as your homework. This tried and tested method works well and is useful for anyone contemplating a career in graphic design.

Remember that since Graphic Designers communicate visually through a combination of illustration, photography and topography including a range of visual communication methods your work needs to convey or illustrate the intended meaning through projects that will probably need to be optimised for viewing on a range of platforms. Companies may need you to develop and optimise their entertainment, advertising, news and features, including traditional print like their magazines, brochures and, newspapers as well as digital and broadcast media like game machines, television, web browsers, and social platforms. You will do this in digital and print such as product packaging, motion graphics, editorials ads, and a host of other products that require a conveyed message to an audience.

What do companies need Graphic Designers for specifically?

Companies need and rely on the Graphic Designers skills to make sure a message gets across to the public as succinctly as possible, whether it’s something simple like a logo design on a website or an entire web page for a business. Graphic designers must use a discerning eye and knowledge of the tools (primarily Photoshop, Illustrator and InDesign) that make building graphic design projects possible. Remember Blue Sky Graphics has been teaching graphic design online through one-to-one classes for over 10 years so if you get stuck trying to learn graphic design and would like to enrol in course get in touch today and together we can create stunning images and stylish visuals that drive the modern economy.

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What types of businesses need Graphic Designers?

Supermarkets to hotel, banks to bird sanctuaries, travel websites to your favourite fashion line, water boat transportation companies to furniture manufacturers, most companies these days have an online presence. Most businesses in the UK and Ireland need Graphic Designers. Since the internet has become one the most common ways of accessing information and an important and effective channel of communication this in turn requires the services of a Graphic Designer.

What kind of fields do graphic designers usually work in?


You could assume there is only one avenue after studying graphic design, but the possibilities are far more diverse.

Graphic design education provides transferable abilities that can be applied to a wide range of creative industries. Graphic designers create images and layouts for a variety of purposes, including product illustrations, corporate logos, and websites. This job title can be used to describe a wide range of responsibilities in a wide range of sectors. You will be well suited to pursue careers such as “web developer,” “digital animator,” and “magazine artist,” among many others, as a graphic design graduate. As a consequence of the skills and abilities that a graphic design degree, certificate, or diploma allows you to obtain, the following are a list of occupations that are very related to your graphic design degree, certificate, or diploma:

• Artist/animator

• Architectural designer

• Technologist in architecture

• Creative director

• Graphic designer

• Artist for the commercial market

• Advocate for the consumer

• Corporate architect

• Director of design

• Animator (digital)

• Artist (digital)

• Layout artist

• Designer of logos

• Graphic designer for magazines

• Photographer

• Retoucher of photographs

• Photojournalist

• Designer of user interfaces

• Video game creator

• Wallpaper artist

• Web developer


Graphic design graduates are frequently employed by the companies listed below. Attempt to find employment with them, perhaps as a freelancer or as a full-time staff:


• Public relations divisions in corporations

• Departments of local, regional, and national government

• Design firms for graphics

• Production companies for film and television

• Advertising firms

• Multimedia businesses

• Web-based service providers

• Medical facilities and other healthcare facilities

• Design studios for manufactured goods

• Publishers of books

•Architects’ offices

• Magazines and publications

• Printing businesses.

• Universities and schools.

What is the need for graphic designers?

In a highly challenging corporate world, graphic design plays a significant role. Graphic designers are needed by companies to generate eye-catching marketing content. Pamphlets, business cards, webpages, booklets, stationery, and other items are examples of this type of material.

Therefore for a company to establish a brand identity, an eye-catching and distinctive logo is a must. Graphic designers are also needed by firms to offer innovative mobile applications and social media sites for promotional purposes. Graphic design is now an integral aspect of doing business in both the physical and online markets.

The brilliance of a corporate logo shows the significance of graphic design. People, after all, assess a company almost instantly whenever they see its logo—often without even knowing it. They form a mental image of the company, and it is exceedingly tough to get that image out of their heads afterward. A well-designed logo should be easily identifiable. It should be straightforward and distinctive.

Together with a logo, a graphic artist can choose a palette of colours that complement and strengthen the logo. They should be carefully selected by only a graphic designer who understands the significance of colour and the corporate identity it conveys. The logo and colour palette work together to build a name and brand, which is an important part of the image it projects to the audience.

Effective designs appeal to a wide range of people, not just employees. Customers or potential customers are more inclined to trust a business if the image it projects inspires trust and confidence. Whenever people commute to work, they may notice it on a building, on billboards throughout town, or the website of the company. Such consistency gives the company a positive image, and when customers need the business’s goods or services, they would go there first.

A company invests in its development by putting good designs at the front of its priority list. Its capacity to bring awareness, symbolise a company’s credibility and reliability, and distinguish a business from the competition, are all important factors in a company’s potential to expand and achieve greater sales success.

A business must place a high value on good graphics in the same way it sets a significant value on quality sales representatives or marketing in the right spots.

What role does graphic design have in a company’s success?

It’s no secret that great design is great business.

We select items, activities, and individuals based on their appearance, from online dating to online shopping. This is something that successful business owners are well aware of.

Colours, patterns, textures, structure, formations, pictures, and information should all be used in a cohesive, comprehensive way in great design. A good reputation is the foundation of good design. A well-designed logo is indeed an essential component of a business’s goals.

As a result, effective design is not just linked to success, but also credibility.

Clients are frequently significantly linked to a business as engagements are driven by emotion.

Emotional attachments are easier to form when the design is strong. Colour, structure, and clever font selection are all used by great designers to make deep, emotional connections with their customers. The greatest method to display who you are as well as what your brand stands to do is to incorporate powerful, unforgettable, and emotional connections into your company’s visual presentation.
Whenever it comes to developing a unified identity, consistency is crucial.

In truth, establishing an inconsistent identity is a significant blunder that could lead to your company’s demise.

Because the brand connects the buyer to their emotions, this is the reality.
Whenever a business is inconsistent, it appears disorderly and unstable.
People are hesitant to engage with disorganized brands because they lack confidence in the business.


We’ve already stated that excellent design is smart business, and perhaps you’re starting to see just how.

Therefore, smart design boosts your business’s worth, boosts revenue, and improves your economic status.

Good design helps your company become more profitable by establishing trust, producing powerful first appearances, fostering relationships with customers, and even executing effective marketing campaigns.

Now at end of the day, your business’s technology or distinctive element can only carry you up to this point.

Even if your company is modest now, a strong design will help it grow in the future. Good job prospects for graphic designers.

What are the advantages and disadvantages of graphic design?

Over the last few years, graphic design has been extremely popular.

Some of the benefits of working as a graphic designer include:
Graphic designers can earn a good living. They have the option of working for themselves. In the future, great graphic designers will be required. You may work with a variety of businesses. Graphic artists have to strike a good work-life balance. At work, creatives can be inventive.

There are some drawbacks to this career, as with any other. Here are a few:

It’s possible that may be lonely at work. You have to spend your entire day in front of a computer. In the long term, you could become lazy.

As you’ll see, there are both benefits and drawbacks to working as a graphic designer. You should bide your time and thoroughly weigh all of the advantages and disadvantages of a graphic designer profession so that you can make an informed decision about this essential topic and remain pleased and driven for a number of years.

Graphic design for companies:

Graphic design is important in today‟s business landscape since it gives companies a competitive advantage. Graphic design can really be applied by any corporation to visually communicate thoughts and ideas, from identity to digital marketing. Great design can distinguish even a small enterprise aside from a huge brand in today’s changing environment where business is conducted both online and on the street. You just have to glance at Facebook to see how modest handmade firms are using their imagination to set up their display of goods and services in order to build a reputation.


You can’t comprehend building a successful online business without paying close attention to digital marketing as a businessman. Online marketing has now become a must-have for any business or marketer’s toolkit. And graphic design serves as a catalyst for your company’s marketing efforts to reach out to individuals and grab their attention. Whether you’re a one-person shop or a huge multinational corporation, you have a unique brand story to tell. Graphic design uses photos, reports, graphs, illustrations, and other visual elements to tell your brand’s story to your target audience and draw their focus to your offers.

Again, we advise you to be bold and imaginative with your visual design. Using tools like PhotoShop, you can alter stock library images to create a custom style. Do not be scared to deviate from your competitors’ designs; in fact, welcome the distinction in yours. In a busy marketplace, it will help you stand out. A good graphic design can help a company obtain a lot of awareness, which can lead to more sales. Attractive images, clear conveyance of ideas, increased visibility and increased trustworthiness all help to increase traffic to your business. More traffic means more opportunities.

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