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What Type Of Designers Make The Most Money?
Whether you are a user interface strategist or a brand agent, there are plenty of opportunities in the modern work market for skilled people with in-demand skills and experience. Are you interested in entering this lucrative field? Sign up to Blue Sky Graphics online graphic design course today!
From the 2021 Salary Guide, below are a few samples of high-paying creative work:
1. User interfaces designer
UX directors monitor a company’s customer interface by planning and testing user experience tests to better applications or software. UX directors can maintain customer retention and brand loyalty by having a strong user experience. The midpoint pay (or median national salary) for a customer interface director is £135,500.
Developing product specifications and working with internal organisations or clients to create cohesive designs are common responsibilities. It is also essential to maintain and educate a team of designers and customer advisors, as well as to monitor metrics to optimise the user experience.
2. Creative head
Creative directors oversee the entire creative process, ensuring that all creative department activities are completed regularly. They supervise and guide the creative team in the creation of advertising and marketing content, as well as ensuring that visual communication standards are fulfilled across various channels. These designers would have a significant amount of expertise — at least five to eight years — as well as the ability to deduce clear artistic goals from marketing campaigns. It is preferable if you have a previous background in design or copywriting.
As a starting point, creative directors with this level of experience can expect to earn £129,500. They must also actively interact with a number of project teams, especially IT, as well as meet with clients and upper management to explain strategies and solutions.
3. Supervisor of demand generation
In order to create sales opportunities and meet a company’s target markets, these individuals establish and deliver demand generating services such as email marketing or digital ads. They need to know everything there is to know about their companies, brands, and customers. Demand generation managers work with other departments on a daily basis and often present to upper management to obtain approval and secure budgets.
For experienced practitioners in this sector, a midpoint salary of £97,250 is expected. Most employers look for three to five years of demand generation and promotion experience. A bachelor’s degree in marketing, communications, advertising, or business administration is typically required. Prior experience with marketing and CRM applications is also needed.
4. Head of Marketing
Marketing directors are in high demand, whether they are calling particular customers or overseeing marketing campaigns, and would expect to earn up to £109,000 on average. They direct brand messaging activities and supervise a marketing team that creates public media strategies and content for a company or product.
Long- and short-term campaign plans, budgets, and sales policies are developed by marketing directors. Communication skills are important, as is an appreciation of the creative aspect of marketing and design. An MBA is also required by some businesses.
5. A front-end web designer
Front-end app developers help to make UX and web architecture concepts a reality, making them crucial players in digital marketing and design. These professionals write code for web and smartphone applications. They must understand the whole web development process, from design to development and execution, in order to construct user-friendly online interfaces.
CSS, HTML, and JavaScript are only a few of the scripting languages that front-end web developers can master. Employers are now looking for familiar content management systems and creation software like Adobe Creative Suite. This work pays £98,000 as a starting wage.
6. Account executive in charge of marketing
A professional media account manager, who can earn up to £103,000 per year, requires problem-solving, creativity, and business sense, to name a few. Inside an advertising agency, they normally supervise many customers to ensure that the creative work meets the customer’s wishes.
Advertising account executives must be able to mentor and inspire both internal and external stakeholders. They also ensure that the accounts they manage are profitable, and they also pitch new business to prospective clients. A bachelor’s degree is required, as well as seven or more years of experience working in the advertising industry.
7. Public affairs director
These experts build and manage public relations and business communications activities. PR directors work with corporate managers to formulate a broad public relations strategy, coordinate the public relations budget, supervise the public relations team and ensure policy enforcement. Since establishing and maintaining relationships with media practitioners and influencers are such an important part of the job, they must have exceptional written and oral communication skills.
They schedule interviews with internal or external publications to market the company’s products or trademarks. Managing any complicated or sensitive market problems that could have an effect on the company’s reputation is also a vital part of the job. A bachelor’s degree in marketing or journalism, as well as seven or more years of public relations experience, is required of public relations directors. The average wage for a public relations officer is £98,000.
8. User experience designer
There is a clear market for UX programmers, who receive a median starting wage of £98,250 if the boundaries between design and technology tend to blur. The architecture and wireframes that enable users to navigate a product or website are created by these designers. UX programmers respond to users’ needs, whether emotional or functional, in order to provide the ultimate user experience.
It is a job that requires creative, technological, and problem-solving skills, as well as psychological and storytelling experience. Working alongside administrative, customer service, architecture, and technology teams is a bonus, as is being in charge of the whole design process, from research to ideation to concept development to prototyping and assessment. UX programmers should be familiar with design principles and wireframing tools like Axure RP, Balsamiq, InVision, and Sketch.
9. Marketing Analytics Director
Marketing analytics managers formulate strategies for rapidly reviewing and documenting data specific to a company’s business priorities, which the marketing team will integrate into their planning. To implement analytics strategies, they typically define a company’s metrics and data sources. Data processing and monitoring, customer relationship management (CRM) software, and market study may be prior practised for marketing analytics managers. A bachelor’s degree in computer science, engineering, or a related field is held by the vast majority. Marketing analytics managers earn a gross wage of £97,000.
10. Interactive art director
Since this is a project that requires both design and execution, visual art directors must be proficient in both. Digital solutions for a company’s industry or name are provided for a median income of £98,500.
Interactive art directors must be experienced in architecture, copywriting, and storyboarding and be able to work across media and on a variety of devices. They should be familiar with Adobe Create Suite (Photoshop, Illustrator, and other similar programmes), as well as specific coding languages. Online design, copywriting, SEO, and information architecture are all skills that interactive art directors should have.
