Table of Contents
What Makes Good Design? Basic Elements And Principles
Because of the widespread availability of visual media, both online and offline, it is now very simple to make homemade graphic designs. Today, an increasing number of freelancers and non-professional artists are using visual resources to launch a career in graphic design. If you want to better your understanding of design and study it in detail, check out Blue Sky Graphics!
Design Elements
Stunning architecture is not the product of tremendous creativity or an invention. Rather, it is the result of carefully planned concept elements selected to produce a tangible image of the concept and creativity.
Design is not about putting pictures together and arranging them in a way that tells a storey. Design is about achieving unity among the elements and bringing them together in an unmistakably outstanding finished product.
The term “production features” refers to a collection of specific criteria for graphic designers or artists. Production components are the fundamental building blocks of every painting, design, drawing, or another art piece that comes into being.
These components are essential to every graphic project.
The bottom line
The line is the most fundamental design feature. In a plain drawing, a line is simply a pen stroke, but in the field or analysis of architecture, a line connects any two lines. Lines may be used to easily separate or create space between other components, as well as to provide a central focus.
The line’s position, weight, and character will express a variety of emotions and elicit a variety of reactions.
The colour
The mood of the graphic design is influenced by colour. Different colours reflect different feelings and personalities. The colour red, for example, will elicit feelings of anger, affection, passion, or strength of will. Blue, on the other hand, evokes feelings of calm, serenity, and comfort.
Colour successfully adds to the unification of a collection of flyers and highlights the important details shared by the other visual elements.
Colour should be used on its own at any time. It can be used as a context or to support other components. It will amplify the texture-enhancing effects of curves, lines, and fonts. Individual colours are simple to use, but integrating them requires a greater understanding of their psychological implications in graphic design.
Shape
When a line encloses an area, a shape is shaped. It is often characterised by borders and is most commonly used to emphasise a certain section of a page.
Shapes can be generated in design by adding all of the other components, or they can be combined to produce logos or symbols for your design project.
Shapes can be used to bring interest to the elements. Angular shapes represent masculinity, while velvety and curvy designs, such as triangles, represent femininity. Square forms, components, or built objects convey security, dependability, and stability. Circles, on the other hand, are like eye candy: organic, total, indestructible, and almost often express unity.
Texture
The texture is a piece of art’s perceived surface consistency. The texture is difficult to detect in today’s digital applications, but for professional graphic designers, the texture is an enjoyable and imaginative design feature that can be used to bring realism to any project design. It distinguishes any graphic design and can boost the visual appeal of any given feature.
Texture may be used to draw attention to a certain region of a graphic project, making it stand out from the others.
Size and Scale
These elements are inextricably linked. They are in charge of ensuring that any design has symmetry, proportion, and contrast.
Size refers to a certain element’s actual proportions, while scale refers to its relationship to the original value, and proportion refers to the relationship of all current elements to both size and scale.
Scale and proportion are used to show the actual size of an object or to highlight the scale difference between two objects on a visual presentation.
The principles and elements of design are both equally important in the execution of a successful piece. If you ignore the concepts, you will end up with a graphic piece that lacks a plot. These ideals serve as instructions for visually communicating the concepts expressed by the elements.
Proximity
Proximity refers to how items are clustered together such that the viewer’s or reader’s focus is redirected to the different aspects of the visually crafted message. It refers to the proximity of one element to another.
Proximity ensures harmony and the consistency of visual components. It establishes a relationship and interaction between the elements on a website. Proximity creates a focal point, which is the centre of attention or movement.
Balance
The distribution of the different visual weights of the materials used in the visual display, the correct combination and unity of colours used, the sound and sophistication of visual texture, and the effective use of space are all examples of balance.
In a specific configuration, balance ensures equilibrium and structure. The idea of natural equilibrium is close to the concept of harmony in physics.
Alignment
This theory specifically applies to the order and arrangement of the elements within and within themselves. When elements are matched, they form a visual link with one another that tells a tale.
Alignment is used to align items in a visible and readable manner. Proximity’s sibling or expansion is alignment. It specifically applies to aligning objects so that they match up with one another.
Repetition
In construction, repetition can be overwhelming. When used to emphasise specific items, repetition is visually enticing and can easily capture a reader’s interest.
By linking individual components, repetition reinforces the architecture. It provides consistency and connection while still giving the impression of coordinated action.
Contrast
Contrast is characterised as “the difference in visual properties that distinguishes one object from another.” Contrast is often used to highlight important features of particular design programmes.
Contrast is used to draw attention to elements by making them stand out. In a graphic interface, contrast, including proximity, provides a focal point.
Contrast adds artistic appeal and energy to every piece of art or concept production. A colour comparison, for example, may draw a reader’s focus to a more significant aspect or message of a presentation.
