Table of Contents
What Is The Best Free Graphic Design Software?
What catches your eye as you scroll through your Facebook or Twitter feed: a bland wall of text or a powerful, bold image? It is self-evident that it is the picture!
Furthermore, this is not a hazy anecdote. Facebook posts containing images get 2.3 times the amount of exposure than those without, and tweets with images get 150 percent more retweets. Without a snap, you cannot even post to Instagram.
This means that regardless of whether you’re in control of social media with your enterprise or small business, creating beautifully pleasing images should be a priority. With too many competitors trying to plaster social media with photographs, you must ensure that you have the tools to produce compelling and, yes, eye-catching photos that drive traffic and engagement. The positive news is that you don’t have to invest thousands of pounds on a specialised consulting firm or even hundreds of pounds on software to get started—there are some excellent online design tools accessible to assist you.
If you’re involved in working from home as a graphic designer, enrol in our free graphic design course today!
Maintaining the company’s social media accounts is just one of the almost infinite hats you wear as a small business owner. By automating the process, you can simplify your existence. Consider the following four workflows to assist you in managing the brand’s social network effectively; or, whether you’re solely concerned with Instagram, here are three ways to immediately post to Instagram for Company.
What characteristics define an excellent social networking photo application?
You want to produce an image that will capture the interest of your followers—something that will entice them to share, retweet, and hold an eye out for the next amazing thing you post. You just do not want to spend time or money creating these images (because, let’s face it, social networking posts have a really short shelf life).
The trick to creating these photos is to have a multitude of great templates and modelling materials (artefacts, symbols, shapes, and text styles) at your disposal; then you can simply mix, match, and message.
Is this programme easy for amateur programmers to use?
Mostly, the company’s designer (if you’re lucky enough to get one) is not in control of the social network. As a consequence, I decided to ensure that these programmes could be used conveniently by non-programmers (like myself).
Is this programme a good fit for social media marketing? Although certain apps are excellent, they have just too many features when what you want is to build a good image to complement a social promotion. These applications are simple to use, which means you won’t have to spend hours agonising about each and every picture.
Is the user experience of the application fluid? When developing a smartphone application, one of the most critical aspects to consider is how smooth and fast the web interface is. Any submission would have been appropriate had the online experience not been so consistently frustrating (freezing screen, slow to load designs, not saving or accepting changes, etc).
Are the design assets to an acceptable standard of quality? There are several options for models—just not the types of templates and tools that will assist you in portraying your business effectively. This set contains apps that are ideal for companies and individuals looking to represent their brand on social media in a professional manner.
Is this application multipurpose? Although creating photographs for social media ads can be your primary reason for experimenting with a graphic design tool, you’ll be more successful in the long run if you learn and use a single tool for various marketing design purposes, such as creating email banners, postcards, flyers, and blog photos. The applications in this roundup provide templates and tools for generating images for purposes other than social media.
Spark by Adobe (Web, iOS, Android)
Adobe is the most well-known graphic design brand, so it’s unsurprising that they provide a tool for making social media and web graphics. Adobe Spark (or Adobe Spark Post on mobile, depending on the tools you want) is not as well-known as Photoshop or Illustrator, but it’s a decent alternative for the majority of users. Additionally, getting started is easy.
As of this writing, Spark manages to offer over 34,000 versions. Although the majority of them are Premium models and are only accessible to registered customers, there are also thousands that are freely available for download. (It seems that the difference between free and premium is nearly 50/50.)
The search function in Spark is not as robust as it is in Canva. Rather than looking for something from the home screen, the simplest way to get started is to choose the form of post you wish to make from the home screen, then use the left sidebar’s Templates search to find the desired template. Additionally, you may create your own gui through using the Icons, Design Assets, and Backgrounds tabs in the toolbar, as well as through adding your own photographs (or importing them from Pixabay) and text using the appropriate programme.
One of the strongest aspects of Spark is the ease of which articles can be resized and formatted for different social networking sites. In the right sidebar, click Resize, and then choose a new post form or design. Spark will then make every effort to reformat it to fit. It generally does an excellent job, and any shortcomings can be easily ironed out with the editor’s admittedly pleasant interface.
Though Spark is an excellent independent writer, it is impossible to neglect its integration with the rest of Adobe’s Creative Suite. If you choose to scale your business to the point that you can need to use (and budget for) Adobe’s more flexible applications, Spark is the way to go. You can create collections that are available from inside all Adobe apps (via the Libraries tab in the sidebar), import images from Lightroom, and use Adobe Stock images.
