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What Is Creative Design Process?
Professional logo designers use a certain design process while creating a logo or other design material. A well-planned and methodical design approach reduces the likelihood of mistakes, resulting in an effective and professional logo. However, if you do not adhere to a design process, you may encounter significant issues that jeopardise the reputation of your design abilities as well as your company.
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The design approach shown below may assist you in reducing mistakes that might do severe harm to your brand.
1. The Conceptual Framework
The most essential aspect of the design process is the creative or design brief. It is the document upon which the final result is based. As a result, it is critical to carefully study the creative brief and grasp the client’s particular sector, company, and products/services. In addition, ask your client questions to evaluate his mental state and clear up any confusion. This will assist you in developing a logo that meets the needs of your customer.
2. Research as a Foundation
It is critical to do extensive research about the client’s business and industry. It is recommended that you research different fonts, colours, and designs utilised in business. It is also necessary to do research on the rivals in order to acquire a sense of the industry. It is also critical to grasp the client’s preferred colour palette, design themes, and imagery, as well as their expectations.
By doing research and asking questions of the customer, you demonstrate professionalism, which is reflected in your designs.
3. Documentation
This is an essential aspect of the design process that many designers neglect. Always begin by sketching out your ideas on paper. This aids in the execution of ideas and the attention to small details. Designing on paper enables you to develop a concept and create a unique logo design.
4. Computer-aided design
After you have completed the preliminary work, you may begin designing on the computer. There is a wide range of graphic design tools available, the most prominent of which being Adobe Illustrator and Photoshop. You may play around with various colours, fonts, forms, and angles to create a variety of logo variants. All alternatives, however, must adhere to the creative brief given by the customer.
5. Publication
Presentation is important. All choices must include colour variations, such as CMYK, RGB, black and white, and reverse options. This will assist the customer in finalising a logo choice from which several file formats will be supplied.
6. Reactions
It is critical to get feedback. Once the customer provides feedback on your design, you should be attentive and make the necessary adjustments. It is also critical to communicate effectively with the customer in order to help him comprehend the technical aspects of logo design. It is beneficial to provide custom logo design guidance since customers want to see the modifications and only then can they make an informed decision about the best design choice.
7. Submission of final files
Once the modifications have been made and a logo choice has been selected, the designer who is providing you with logo design should provide the final files as quickly as possible, preferably within the specified timeframe.
While the preceding method may seem to be somewhat difficult and time-consuming for some designers, it will assist the designer in producing a professional and attention-grabbing design that will have enduring worth and capture your customer’s attention.
Steps to Creating an Effective Creative Design
How to Create an Effective Creative Design
Creativity is suffering in the age of templates and free designs. Creative designs are more than just ready-made templates from which to work. The creative design approach that guarantees the design is eye-catching is fairly demanding. Let us have a look at the six main stages in creating a successful creative design:
Information Gathering
Do not rely only on the client’s general information or brief. Drill down deeper to get a better understanding of the product/service, aiming for clear and irrefutable information on the design goal, customer preferences, rivals’ design perspective, main features, key value proposition, and so on. Only when the designer knows the brands from the inside out can he create designs that are appealing to consumers.
Structure Definition
Designers, marketers, business leaders, and copywriters should all have a healthy and vigorous conversation before deciding on a design framework. The output should clearly depict a guideline for the idea, design, colour, images, and content mix. You must also examine the following factors: time, design relevance, target audience, market trends, client needs, finances, tools/applications to be utilised, and so on.
Creating a Variety of Designs and Concepts
After you have decided on various design structures and combinations, test out many ideas by assigning design jobs to your resource teams. Create a feeling of rivalry among them to pique their competitive and creative juices, bringing forth the finest design ideas.
Designing with the client as opposed to designing for the client
If at all feasible, accept your customers’ input and collaborate with them at every step of your creative design. This will improve your clients’ confidence in your graphic design services and allow you to develop more successful designs. Remember to surprise the customer by incorporating your creative design abilities into your talks and delivering an outstanding and engaging design.
Compare and decide
When you have a number of designs, you may compare and evaluate them to determine which one is the best. For example, you may rate your ideas based on concept, originality, relevancy, ergonomics, simplicity, technological features, practicality, beauty, and commercial considerations, among other factors. It is critical to define the criteria for assessment ahead of time and provide weightage to the areas that are more essential for the job at hand.
Approval and Presentation of the Design
Share your ideas with your customer, including enough detail to explain why you drew a certain design, and then allow the client make the ultimate decision. Clients may dismiss a design based on its appearance, but with your creative expertise, you can explain the design with sufficient facts and ideas. This is when include critical design information in each design comes in handy.
