What Are The Rules Of Logo Design?

What Are The Rules Of Logo Design?

The logo is the face of every brand—the very first impression—so its creation is highly critical. When implemented properly, a logo is a valuable contribution to the identity of your client.
However, designing an accurate visual image of a company involves more than just graphic design. As any line of work involving a range of specialised abilities, logo design takes a lot of preparation and expertise to be successful; awareness is obviously the strength of any graphic designer. For this purpose, we have outlined fundamental rules to be observed for the creation of a successful logo. Create a logo yourself through learning graphic design from our online graphic design course at Blue Sky Graphics.

Preliminary work to be done

Preliminary drawings are a significant first phase in the creation of an appropriate logo.

These may be as basic as paper and pen sketches or designs created with a vector software, such as Illustrator.

The bottom line is that if you hurry or miss this phase, you risk the final outcome.

Start with 20 to 30 drawings or suggestions and then expand out to build changes of the initial ideas.

If nothing seems to fit, begin by sketching fresh concepts.

An successful graphic designer can invest more time in this preliminary work than every other phase in the design process.

Preliminary drawings are a significant first phase in the creation of an appropriate logo.
Preliminary drawings are a significant first phase in the creation of an appropriate logo.

Create a balance

Balance is critical in logo design, since our minds instinctively see balanced design as pleasing and attractive.

Keep the logo balanced by holding the “weight” of the graphics, colours and sizes on either foot.

While the law of harmony may sometimes be violated, note that your logo can be perceived by the masses, not only by someone with an eye for fine art, so a balanced style is the best solution.

Size Matters

When it comes to the nature of the emblem, the scale does matter. The emblem must look fine and be legible in all sizes.

A logo is not successful if it lacks too much definition as it is scaled down for letterheads, envelopes and tiny promotional products. The emblem must also appear fine when used in wider media such as banners, banners and interactive platforms such as TV and the Internet.

The most accurate way to decide how a logo fits in all sizes is to try it yourself.

Note that the smallest size is normally the toughest to get correct, so begin by printing a logo on a letterhead or envelope to see if it is still readable.

You may also measure large-scale rendering by printing a poster-sized version in a print shop.

Balance is critical in logo design
Balance is critical in logo design

Clever Use of Colour

Colour theory is complicated, but artists who grasp the fundamentals will use colour to their benefit.

The main principles to be kept in mind are:

Use colours next to each other on the colour wheel (e.g. “hot” palette, use red, orange, and yellow hues).
Do not use shades that are so vivid they are harsh on the sight.
The emblem would also appear fine in black and white, grayscale and two colours.
Breaking the law is often all right; please make sure you have a legitimate excuse to do so!
It is also important to know how colours elicit emotions and moods. For eg, red can invoke feelings of violence, affection, passion, and power.

Keep this in mind when you test out various paint variations, and try to balance the overall tone and sound of the company.

Playing with individual shades of their own is another pleasant concept. Any labels are only identifiable by their distinct hue.

For example, when you think of John Deere, you think of the “John Deere Green” colour, which sets this brand apart from its rivals and, most significantly, makes the brand much more identifiable.

Use colours next to each other on the colour wheel
Use colours next to each other on the colour wheel

The architectural theme should be in line with the business

You may use different design types when designing a logo, and to choose the correct one, you should have some context knowledge regarding the customer and the company.

A new development in logo design is the Web 2.0 type with 3D-looking logos, with “bubble” graphics, gradients, and drop shadows.

This design may fit great for a Web 2.0 website or a software firm, but may not work well for other products.

Study your customer and his audience until you begin your preliminary work.

This will allow you to decide the right design style from the outset and stop you from needing to go back to the drawing board constantly.

Typography Matters… a lot of stuff!

Choosing the correct font style and scale is a lot harder than many novice designers know.

If your logo design involves text, either as part of a logo or as part of a tagline, you would need to spend time looking through different font types—often hundreds of them—and checking them in your design before making a final choice.

Try all serif and sans-serif fonts, as well as script, italics, bold, and custom fonts.

Add the following three key points when selecting a font to complement the logo design:

Avoid the most widely used fonts, such as Comic Sans, or else the style may turn out to be amateurish.
Make sure that the font is readable when scaled down, particularly for script fonts.
One font is optimal, and stop more than two fonts.
Consider a custom font for your design. The more unique the font, the more distinctive the brand would be. Examples of popular logos with personalised fonts include Yahoo!, Twitter, and Coca Cola.

Goal Is Appreciation

The entire idea of making a logo is the identification of a name. So, how are you going to do this?

Well, it differs from case to case, but the purpose of the logo is for the ordinary consumer to immediately bring the brand to mind.

A few instances of this are the Coca-Cola, Pepsi, McDonald’s, and Nike logos.

Only a glance of any of these icons is what you need to know about the labels.

The trick to creating a common and identifiable logo is to incorporate all the elements mentioned in this article: scale, shape, colour, typography and originality.

The consistency of the finished product would be impaired by looking through each of these during the design phase. Take a look at your own logo style to see if it fits any of these requirements.

A simple test to decide whether the logo is sufficiently identifiable is to invert it using some graphic design programme to see whether you can still remember the brand. You can also mirror the emblem to see if it is readily visible in this state.

Keep in mind the logos are not often seen head-on in real-world cases, such as on the side of a bus or a sign that you pass under.

You can also ensure that the logo concept is seen from all perspectives and that it is visible from either direction until you apply it to your agency.