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Is Graphic Designing Becoming Too Saturated?
Graphic design is not a fading business, as many people believe. If you look closely, it is simple to understand why some people think this. From the saturation of the sector to the introduction of free and user-friendly graphic design tools, it is easy to see why some people have given up on graphic design.
Is graphic design extinct?
The answer is emphatically no. According to recent research, the business produced £15 billion in sales in 2019 alone, with a 3.5 per cent annual growth rate. It is predicted to expand at a 2.7 per cent annual rate to become a £14.8 billion-pound sector.
Blue Sky Graphics is proof that graphic design is still alive and well. We have assisted hundreds of businesses with all of their graphic design requirements. If you are still not convinced, keep reading to find out why graphic design is not dead and will be around for a long time.
Why Do Some People Believe Graphic Design Is Extinct?
It may surprise you to learn that some individuals believe graphic design is already dead. It is understandable, especially for graphic artists who have faced intense competition. Fake graphic designers will grow as long as inexpensive computers and free design software are available. It is occasionally taking over qualified workers’ employment.
Furthermore, websites that offer to produce a logo for you for £5, as well as other similar gimmicks, convey the idea that graphic design is extinct. Nothing but the inexpensive graphic design may be obtained through these means. A logo or website from a template will not cut it if you want your firm to stand out.
A few business owners can also be blamed for the supposed demise of graphic design. Some business owners believe that graphic design is a one-time event. It is time to let go of the designer when the website, logo, and letterhead have been developed. We will go into why this should not be the case later.
Why Do Businesses Employ Graphic Designers?
Graphic design is a crucial element of running a business, as any seasoned entrepreneur will tell you. However, circumstances such as a lack of funds may cause small business owners to postpone hiring graphic designers. And some believe that once their brand identities have been established, they no longer require the services of a designer.
Graphic design for your business is a never-ending process; here’s why:
Brand Identity Consistency
Your brand identity is the primary means of communication between you and your consumers. Entrusting the scheme’s continuity to someone who does not understand visual design might be a costly mistake. Your visual identity should be preserved, and only a specialist can assist you in doing so.
Make Yourself an Inspiration
Great design motivates. This graphic design edge may help both your consumers and your workforce. The excellent visual design may entice customers and motivate staff to promote your brand.
Allow for Flexibility
A professional graphic designer can help your company adapt to the ever-changing digital environment. Technology is always evolving, and your business must stay up. A well-designed website and other design elements may be seen on a variety of devices and platforms.
Throughout its existence, the Firefox logo had undergone several redesigns. This graphic depicts the shift from a detailed design to a more streamlined one.
Obtain New Perspectives
Graphic design may sometimes get stale, and a competent designer may help keep it that way. You will receive new viewpoints from someone outside of your company, as well as information you may not have noticed previously. A professional graphic designer will collaborate with you to develop fresh concepts that will keep your company afloat.
Creativity
Technological advancements have to lead us to believe that artificial intelligence (AI) will eventually replace the majority of the labour done by humans. This may be true, yet certain businesses that demand ingenuity will never die. You might have the most engaging website in your sector, but without innovation and originality, it would become uninteresting and stale in no time.
Differentiate Yourself from the Competition
A skilled graphic designer can assist you in standing out from the crowd. The WordPress themes listed here have a function, and sometimes a template will lead you to a website design treasure. But do not be astonished if you notice some other websites with a similar design to yours. Your firm is one-of-a-kind, and your entire design should reflect that.
It saves you both time and money.
Owners of businesses have a lot on their plates. You will be relieved of the strain of getting the design correct if you delegate the design task to a skilled graphic designer. You will have more time and energy to devote to what is most important in your business.
Why Graphic Design will never die
Graphic design will always be required in all aspects of your organisation. Not simply a one-size-fits-all strategy, but also high-quality graphic design that is distinctively yours. Whether it is your website, promotional items, business branding, web, and print design, or anything else, graphic design has to be a part of it. Graphic designers are essential aspects of every organisation and will help it succeed. Graphic design has evolved into an essential asset and investment for businesses.
The Evolution of Computing and Graphic Design
Graphic design will evolve in tandem with the realm of computers. Available technologies shape major graphic design trends such as card design, material design, responsive design, and single page design. While graphic designers utilise computers to create digital equivalents of traditional paperwork, this may alter as computer interfaces advance.
Graphic design is now in the midst of a massive minimalism movement. Companies and freelancers like simple, clean, and crisp designs because they allow them to swiftly express the most critical information. These designs are well-balanced, generally consisting of only a few basic colours, yet have a distinct and eye-catching style. Instead of diving right into computer programmes, students in graphic design classes will first be taught several sketching approaches.
With so many individuals utilising graphic design software, the best designs will be hand-drawn images incorporated into the application rather than computer-generated pictures. Work in the industry has been oversaturated with sophisticated computer design and has shifted to a simpler, more minimalistic, handcrafted aesthetic. It no longer appears like the business cards were created by an automatic computer but rather by a genuine artist.
