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I’m A Social Media Manager. Will Learning Graphic Design Help My Career?
A social media manager is the person inside an organisation who is in charge of monitoring, implementing, filtering, and assessing a product, brand, business, or even an individual’s social media presence. Social media managers are frequently referred to be the “voice of the firm.” The position of social media manager is often known as “community manager” (though this title has become slightly outdated).
What Are the Duties of Social Media Managers?
Social media managers generate and manage brand promotions, corporate information, and marketing initiatives for their organisation across several social media networks. They also use free or paid tools to monitor social media analytics and reply to queries and comments in accordance with the company’s voice and rules. Social media managers create fresh content for their organisations on a daily basis, continually innovating to push new ideas and formats and assessing how well those ideas succeed.
In bigger firms, social media managers may report to a social media director or the head of content or brand. They collaborate with other creative departments, such as marketing and public relations, as well as the legal department, to coordinate campaigns with continuing corporate initiatives and to carry out current marketing efforts. A social media manager is required to stay current on new trends as well as corporate and industry news.
Use of Graphic Design in Social Media Marketing
Social media marketing and graphic design are important aspects of your brand’s overall branding. Your logo design must be eye-catching, but it must also function as visuals to express what your company is about while appealing to your target clients.
Is the colour correct? What about the form? What about the image? Is it conveying the style of your company? Does it elicit a response from your customers? Professional graphic design work has the capability to check all of these boxes while conveying your brand’s overall message in a handful of seconds.
With social media users constantly scrolling, great visual design is essential for capturing attention and communicating your brand quickly. The same is true of social media engagement. A company’s social media presence is more than simply a collection of images on an app profile page.
It is a platform for interaction. It is a tool for event marketing, a new lead generator, and a foray into new markets. It is a location where reputations are formed, customer service is provided, and authority is developed.
Your company’s social media marketing activity is its fundamental identity in the digital marketplace — it is how people perceive you, interact with you, and remember you.
With this in mind, simply posting material on social media networks is not enough. That material must be interesting, express your brand, and most importantly, speak to your consumers sufficiently to elicit action from them in order to contribute successfully to your company’s marketing plan.
If your social media marketing relied just on one picture, it would be difficult to ensure the picture performs what you need it to do to express your brand, inform your consumers, and generate interaction.
A skilled graphic designer will be familiar with using pictures in this manner and will assist you in optimising your company’s visual marketing output to get the required effects. Blue Sky Graphics is the best place to learn graphic design online.
Successful visuals can entice followers to share your material in their feeds, increasing the reach of your marketing content to social media users outside your immediate network.
It is similar to “word-of-mouth” marketing in the internet era. Your graphic output may also attract viewers back to your website – an astounding 75% of Instagram users visit businesses’ websites after viewing brand posts on the platform. That is a significant increase in traffic to your site as a result of a well-designed image on social media.
Graphics Aid in Brand Messaging
Graphic designers are essential in distinctively conveying your brand’s message. A skilled graphic designer may convey the concept through charts/illustrations. Without the usage of hundreds of words, the brand’s objective and purpose become self-explanatory. Everything you employ, from the colours you use to the layouts you employ, becomes a part of your brand.
Graphic design makes your marketing hard to forget
Graphic design is a wonderful tool for creating distinctive marketing communications that generate consumer engagement and outcomes.
Social media material rapidly becomes obsolete. The social media feeds of app users are regularly updated with new visuals and calls to action. In this crowded social media arena, businesses are always fighting to be noticed and, more importantly, remembered.
Graphic design can assist you in delivering a distinctive marketing message and standing out from the crowd. Indeed, it has been scientifically shown that the human brain processes visual material more efficiently, resulting in higher knowledge retention.
So, if you have a complicated message to present to your consumers, packaging it in a visual manner will offer your communication the highest chance of being recalled. As a result, many firms are turning to data visualisation to bring corporate data to life.
An infographic is an excellent illustration of this. Infographics may help transform even the most boring text into intriguing and engaging visual content. There are several internet tools available to help you build data visualisations, but a professional designer would also assist you.
Even if your company material does not lend itself well to photograph-led marketing content, graphic design may help you generate an Instagram-worthy image or a scroll-stopping visual.
Do not allow uninteresting material to hold you back — there are no excuses with today’s technology and easily available web resources!
Consider what you want to produce and if you have the competence to do it properly when organising your social media marketing strategy. Whether you want to make a killer meme, an educational video, an educational infographic, or a beautiful text piece, learning graphic design is worth it if it means your material gets viewed, shared, saved, or even sent viral.
It is worthwhile to invest in high-quality material. An unprofessional visual may do more harm than good to your business, yet a graphic designer’s work may pay for itself many times over if your marketing message is effective.
