Table of Contents
How I Designed My Own Website
Web design advice is plentiful on the Internet. Many people have different ideas on what the ideal website might look like. This is due to the fact that architecture is, to a degree, arbitrary. If one individual finds appealing, another can find repulsive.
Around the same period, web design is one of the most significant considerations in a website’s growth. In reality, nearly half of people claim that the design of a website is the most important aspect in determining a company’s reputation. As a result, it has an effect on conversions, bounce rate, and other metrics.
If only there was a way to get objective information about how to construct effective web design. No wait, there is! And a large portion of it has been collected in this report. I studied at Blue Sky Graphics online graphic design course. When the time came to create my own website, I had no problem because my mentors had taught me skills that I didn’t need to hire anyone to create my website for me!
Web Design Tips Focused on Science to Help You Crush The Next Website Project
The following are few research-based tips and tricks for improving your web design.
1. Make site speed a top priority.
The importance of pace in web design is currently one of the least discussed topics in the industry. According to research, it affects everything from bounce rate to customer retention to sales and sales.
Visitors can leave if your site is too sluggish. That is what there is to it. Furthermore, since consumers notice, search engines do as well, and they weigh the page loading speed into their rankings. As a result, it is important that you invest in getting your platform as fast as possible.
2. Make Use of the Fold
The question of whether the fold even exists is a contentious one. Some argue that because of the variety of screen sizes available these days, the fold is no longer essential. Others are of a single mind.
However, also in 2018, citizens spent 57 percent of their time outside the fold, with a rapid fall afterwards. The first two screenfuls consume 74% of their attention.
So it appears that the fold is still essential. On your website, this involves prioritising the material and making the most of the limited room to entice visitors to stay. Here are few pointers about how to go about it:
Make use of a concise and informative headline. — Explain to tourists what the platform will do for them, emphasising the rewards. Be succinct and use powerful phrases. Check out our copywriting tips for more details.
Have the key call to action — The fold is the best place to launch the customer experience if you want to increase conversions. Make sure the call to action is straightforward and obvious.
Include media — Images, photographs, or audio will help you make the case more effectively. We’ll go into visual material in more detail later.
3. Make use of Hick’s Law
According to Hick’s Law, the more options a person has, the longer it will take them to make a decision.
An interesting research on this phenomenon was conducted in which people in a store were offered more or less jam types to try. In the end, people who had more options were far less inclined to purchase jam than those who had less options.
What does it have to do with the website? Since you can be willing to increase conversions simply by minimising the options available to consumers.
There are several other ways to minimise overwhelm on your platform and guide visitors to the decisions you want them to make.
4. Maintain Simplicity
Keeping with the theme of fewer, this often extends to the overall style. According to a large Google survey, travellers dislike visual ambiguity. The gist is that the more intricate your architecture, the less attractive it is considered to be by tourists.
What does this imply about your website? Aside from the argument made above, below are a couple other suggestions:
Rethink the sidebar — A growing number of websites are abandoning the sidebar in favour of a single-column template (for example, the one you are on right now). It implies less obstacles and a strong emphasis on the material.
Stick to traditional formats — People want simplicity and can be put off by unusual web designs. As a result, it’s a smart choice to stick with well-known architecture tropes and formats. You should also make yourself stick out in some respects.
5. Stay away from carousels, sliders, tabs, and accordions.
Carousels are common among website owners. It’s potentially one of the most often asked features by clients. Unfortunately, evidence indicates that they are largely ineffective.
One of the most astounding statistics comes from Notre Dame University. The webmaster found that the first slide in a carousel got nearly 90% of the clicks, while the others were virtually overlooked.
99% of the time! Doesn’t sound like the other slides are worth including, does it? It seems that web designers who talk their customers out of utilising a slider is correct to begin with.
Tabs and accordions suffer from the same issue as sliders and carousels: they are often overlooked. This is exacerbated by the fact that few users read the whole website. Most people search and are unlikely to make additional clicks to see your stuff.
But what if you need to use the details in certain places in any way? We’re on our way there right now.
6. Use Visual Cues to Guide Attention
One of the most important roles of web design is to direct consumers. You will do this by assigning various weights to different items, focusing attention where you want it to go.
However, more straightforward visual signals may often be used to do this. One method is to take advantage of the idea that humans have a tendency to look in the same direction as people they encounter in advertisements.
See how, in the picture above, more viewers are reading the text that the baby is staring at than when the baby is staring at the camera? This is a true thing, and you will use it to guide traffic to specific areas on your website.
However, you don’t have to be as subtle when it comes to diverting visitors’ focus. It will help to be direct at times. In one analysis, for example, researchers compared the results described above to a clear arrow pointing at something.
7. Have people in your photographs.
Aside from using them to draw focus, having other users in photographs on the website is a good practise in general. Humans enjoy interacting with others, both in person and online. That is why we have about pages on websites, for example.
As a result, if you want to include photos of individuals on your website, be certain that they are authentic and real. Have your employees or clients. Simply say no to stock.
