Table of Contents
How Do I Make A Logo Memorable?
Typically, a logo is a visual symbol that symbolises a business, organisation, or individual. The basic goal of a logo is to produce something instantly identifiable to the public. Thus, even when consumers cannot view a firm directly, they may see its emblem on its products, services, or ads, among other places. Thus, a logo is a representation of a brand visually.
What is a memorable logo?
However, what is it about a logo that makes it memorable? It is true that the Nike, Apple, McDonald’s, and Coca-Cola logos, among others, are instantly recognisable. Numerous studies have found that the most memorable logos are those with a basic design. Indeed, in polls and studies, the simplicity of the design was cited as the primary reason for memorable logos.
Therefore, why is there such a strong emphasis on design simplicity? To be sure, it contributes more than other elements to capturing customers’ attention. Many people are intrigued by a company’s basic logo and desire to learn more about it. Others believe that a firm with a memorable logo is distinctive and distinguishes itself from the competition.
It should be noted that a logo represents a business’s brand image. It is not only the face of the firm but also the image of the business. According to some research, 45% of a company’s image is determined by what the brand says and how it says it. This means that your logo serves as a primary vehicle for communicating your brand message. As a result, exercise additional caution while designing your corporate logo. Here are some critical pointers. Learn how to create an outstanding logo along with graphic design with Blue Sky Graphics online graphic design course!
Listed Below Are Several Critical Elements of Creating A Memorable Logo Design
Become Familiar with The Brand
Going to the drawing board without having a firm grasp of the brand is a costly error. After all, you created the brand’s logo. You will be creating something meaningless if you do not incorporate certain aspects of the client’s brand.
While a logo is visual, it also serves as the face of your business and serves as an introduction to your brand. This means that while creating a logo, you should consider the demographic that a brand’s products or services are aimed towards. You should also be familiar with the brand’s history if it has been around for a long time. Then, determine who your competitors are. Consider their visual identities, such as a logo. These elements are critical for getting to know a brand.
Make a note of your impressions of the brand. Make a list of the brand’s distinguishing characteristics and qualities. It would be beneficial if you created a mood board with photos representing the brand’s beliefs. Take note of the feelings a brand elicits and the value it provides to customers. Discover the brand’s goals and ambitions. Finally, and maybe most crucially, evaluate the brand’s personality.
Create Something Noticeable
A memorable logo design sticks out in a sea of logos. Consider the iconic Apple logo. When people see the Apple logo, they immediately think of the bitten apple. Because the term byte, a unit of digital information, also sounds like the word ‘bite,’ people like the logo even more for its dual connotation. Thus, the company effectively communicates its computer electronics business message through its one-of-a-kind use of a bitten apple as the emblem.
Therefore, consider a distinctive form, an unconventional combination of colours and pictures, or perhaps you can build your own logo by modifying a typeface. You may develop a quirky logo that deviates from established design conventions. Whatever you do, the design must be distinctive. That is the only method for your logo to stand out among hundreds of different designs.
Select The Appropriate Colours
When considering how to give your brand a personality, consider all facets of colour. Colours lend an image to your corporate logo design by creating a vibrant picture and utilising vibrant and strong colours assists in capturing your audience’s attention. Use subdued hues to convey a sense of refinement about your business.
Bear in mind that each hue has a unique effect on people’s emotions. One of the characteristics of colours is that they all have the ability to elicit our emotions. For instance, when we see red, we feel energised, passionate, and filled with feelings of love and compassion. Yellow conveys an optimistic message, whereas green is the colour of nature and growth. Blue elicits sentiments of dependability and professionalism. Traditionally, purple has been connected with spirituality and monarchy. Similarly, black is the colour of strength, authority, and credibility. Pink is associated with femininity and joy.
Test it in Black and White
Another distinguishing feature of a memorable logo design is its ability to appear well in black and white. While most logos are attractive in colour, many of them lose their punch when rendered in black and white.
In black and white, a logo appears on newspaper advertisements, photocopies and fax papers, stationery, billboard advertisements, and promotional goods, among other places. This means that the design should be effective even without colour.
However, how do such commercial symbols become designed? Typically, a logo designer will begin with simple pencil sketches of the logo on paper. After you are pleased with the drawing, you should consider adding colour.
Check for scalability
A logo appears on a variety of advertisements of varying sizes. For example, it may be enlarged up to a gigantic size on billboards to ensure clear sight from a great distance. Alternatively, it may appear on the minuscule surface of a stamp or a smaller promotional item such as a pen. In both situations, every aspect of the design must be apparent, either seen near or from afar.
When hiring graphic design services, ensure that the final product is readily scalable. Additionally, its size must be adaptable to various backdrops such as icons, print, avatars, applications, and other online mediums.
