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How Do I Create A High Resolution Logo?
So you want to create a logo for your corporation or association. If you have the means, we recommend hiring or commissioning a designer. Designing a logo can seem straightforward, but any successful designer can tell you that it is not. Rarely is the production phase.
What exactly is a logo?
This query more definitely conjures up thoughts of a well-known swoosh or an apple with a bite taken out of it. After all, we all understand what a logo is.
A logo is an emblem or pattern that is used to describe a brand or organisation, as well as its merchandise, facilities, and personnel, among other things.
A mark, in the most basic form, distinguishes. That is how the business is recognised and remembered by everyone. It also serves as the public face of your business.
Your logo may also be used to make a point about your brand. Take, for illustration, Amazon’s. The smiley arrow conveys that the business offers everything from “A-Z,” as well as how delighted consumers are when they buy with them.
One caveat is that, although a logo may express a broader message, it is not required to do so. In reality, most businesses who are having difficulty deciding on a logo are actually asking too much of it. Both three of our designers concluded that most people place way too much focus on logos (nerdy design pun intended).
Your brand is not an emblem.
This is a popular mistake, but your logo is not your brand. And your logo isn’t your brand. Your identity is intangible; it is your reputation—what people think about when they hear your name, what they say someone about you, and how they react when they interact with you. Your identity is shaped by a thousand interactions with your clients, not by a logo.
Your visual brand
When a new company or agency asks for a logo, a successful designer would tell them, “You don’t only need a logo, you need a brand name.” Logos are an important aspect of the image, but they are not the only feature. They are merely one picture in a wider visual framework that involves the colours, typography, photography, visuals, layout, and so on.
A success indicator
Your company’s branding would not make or break it. The emblem for Enron was fine, but the company’s ethical policy was not. Two Men and a Truck is a multibillion-dollar corporation whose name is a stick figure painting drawn on a napkin by the founders’ mother. The best logo in the world cannot rescue a crooked company, nor will the worst logo prevent an ethical one from succeeding.
Let’s get started on the design phase now that we’ve established what a logo can and cannot do.
How to Build a Logo Before we start, there are two items to bear in mind:
Design entails a great deal of strategy. Yes, you may need to make a graphic at some stage. However, the majority of the work is strategic, particularly at the start. You should expect to do more thought and decision-making than painting.
You’re not there making a logo. Remember that the emblem is just one component of a greater visual scheme, and all of its components must function together.
Each step has its own objective, mechanism, and deliverable. We’ll go into why and phase is relevant, the measures or steps you must follow, and the final deliverable you’re looking for—which you’ll need for the next phase.
Find The Motivation
The “question” process is the exploration phase. Designers use this opportunity to elicit as much detail and history as possible in order to thoroughly appreciate their client’s enterprise or organisation, including its principles, industry, and brand qualities, among other items. This is often a safe way to raise preliminary design questions regarding the intended look and sound, all future use-cases, and any must-haves or unique requests.
This would be something like a period of self-discovery for you. Your aim is to get a firm grasp of who your company/organization is, what you believe in, what you aspire to do, and how you want to get there. Remember that you’re not really creating a tag. You are building the brand’s name.
Investigate
Although this is the study process, the word “exploration” seems more thrilling. Because it is, we assure you. The discovery step can be the most enjoyable and, as anyone embarking on this design journey alone and perhaps for the first time, the most beneficial.
Essentially, you’ll be shifting your attention outward to experience and investigate architecture in the real world. Your purpose here is twofold: Learn more and be motivated.
Begin by researching fundamental design concepts on the internet. Study the basics of architecture, such as form, colour, and typography.
Certain colour theory concepts, according to our creators, may be particularly useful for logo design. Different colours induce varying feelings and attitudes, aiding you in eliciting the appropriate emotional reaction from your audience. It’s very interesting stuff.
Blue, for example, evokes confidence, dependability, and authority. Blue is a common colour for banks, credit cards, and apps for a purpose. Green evokes feelings of tranquillity, development, and wellness. Green is used in the naming of companies such as Whole Foods and BP to strategically express a sense of concern for the environment.
Determine the colour would evoke the desired emotions from your viewer
Begin collecting information until you’ve mastered the fundamentals. Consider your direct rivals first, then your business as a whole. Don’t limit the search to logos. Explore the whole graphic system by observing products through several sites, such as a website, various social networking networks, and so on. Create a mention of it. What elements, both positive and negative, stick out to you?
Build a mood board to capture all of the photographs, patterns, colour variations, pictures, drawings, and, even, logos that have piqued your attention and reflect the look and feel you want for your brand identity.
Learn how to create amazing logos through our online graphic design course at Blue Sky Graphics!
If you’re feeling really crafty, you can make a physical board by copying and pasting printed pictures. However, the majority of designers leave things interactive. Pinterest is the most easy place to collect, so if you need to share/review your photos instantly, just copy and paste them into a folder.
Build different mood boards for each design path if you’re attracted to more than one. Including brief examples of how the visual options on each board express the brand attributes detailed in the creative plan. Ideally, you’d show these boards to other members of the team or a decision-maker, and they’d help you narrow down your options.
