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How A Logo Should Look Like?
A successful logo is unique, fitting, realistic, graphic and basic in type and conveys the expected meaning of the owner. An idea or “meaning” is typically behind an appropriate logo and expresses the expected message. The logo should be able to be written in any size and, in certain situations, to be functional without colour. A perfect logo comes down to two things: great design and great implementation. Want to create your own professional logos and design? Join Blue Sky Graphics online graphic design learning school today!
Characteristics of a logo
A design that conveys the spirit of your own brand
A logo can give you an instant and truthful perception of your corporate ideology, conveying why your brand is unique. A logo that is built on an authentic brand philosophy would be meaningful and inspire trust in its audience.
So, before you hop into the logo design pool, get to know the company. If you have not given any attention to the features or ideals of the brand, now is the time. Building a brand identity that your customers will connect to would offer you a big edge when you make your way into the logo design phase.
Designing to express the spirit of the company goes beyond the brand personality. Develop a brand with ideal customers in mind. Your perception of your target demographic can have a significant impact on your approach to logo design.
Choosing the right look
Choosing a style is one of the first logo design choices to remember. Here’s a short rundown of the five forms of logo designs to help you navigate your path.
Wordmarks
A wordmark is a tag formed entirely of text – usually a brand name. Wordmarks may be the best alternative for companies who only get underway. Because name identification and visibility are vital to a new company, the full emphasis of the wordmark is the business name and no external distractions. Choose the appropriate font and colours to complement the personality of your company.
Brand marks
If you can physically represent your brand without words, using an icon or sign, a trademark could be the best option for you. Brandmarks are most often associated with universally recognised entities that are readily defined from a tag alone. Many of today’s popular brand marks have begun off as hybrid marks and have “won” their right to drop the name/text.
Combination marks
A hybrid logo gives you the flexibility to spell out the corporate name while still adding a picture or icon, allowing you the chance to clarify your tale further and to set the brand apart. 56 out of the top 100 corporations worldwide utilise hybrid labels.
Emblems
As a hybrid logo, emblems combine text as well as an image or symbol, but typically by designing text within the symbol. They are also simulating a badge or a seal.
Emblem-style logos appear to be more rigid since they are more complex, and the text must blend into the background. If you plan to go for an emblem-style logo, make sure that it is flexible enough to be transparent and noticeable when scaled down for smaller uses such as advertising items or profile pictures.
Whether your company is well recognised (or you have an unlimited campaign budget), your company name is the main brand identifier and can be used in your logo design to start creating relationships with your audience.
While we support the use of your company name in your logo, we highly suggest that you do not have any extra text that could render your logo difficult to interpret when resized.
Taglines and corporate addresses or contact details are some of the aspects that do not allow a brand on our list of items. There may be occasions where this detail is suitable as a separate feature, but the nature of the logo should be plain, straightforward and separate from the needless text.
Applicable colour system
Colour has a tonne to tell about your brand. In reality, studies show that colour increases brand awareness by 80%. The human mind has been conditioned to adapt to colour. Due to the power of colour to affect attitudes and feelings, the choice of colour can be heavily affected by the tastes of the target audience. By learning a little about colour psychology and how to pick the best colour emblem, you will show some of the core features of your brand and communicate with customers.
A successful logo should have a template that conveys the personality of your company, a choice of style associated with your branding, your business name, and a choice of colour. Putting the requisite time and strategy into these decisions would pay off in the long term, make the right customers notice your brand, and make a lasting impact.
Tips for logo design
When designing a logo, adopt a checklist that guarantees that the finished product suits the demands of clients. Logo design can become a lot of easier if you learn graphic design first and get to know the basics. Luckily, Blue Sky Graphics can do that for you! Below is a rundown of the standard procedure that experienced logo designers adopt. Through your practise, you will certainly create your own.
Process of logo design
Design brief
Conduct a questionnaire or consultation with the customer to make the design brief.
Research
Conduct analysis on the market itself, its past and its rivals.
Reference
Conduct research on successful logo designs and on new patterns and developments that could contribute to the concept brief. Follow patterns, not for their own sake, but to be mindful of them: longevity in logo design is important.
Setting and conceptualising
Develop a logo design concept(s) for the brief and the study. This is the most critical aspect of the design method.
Reflection
Take breaks through the design phase. This makes your plans mature, renews your passion and encourages you to ask for input. It also offers you a new outlook on your job.
Reviews and placement
If you are positioning yourself as a consultant (i.e. receiving orders from the client) or building a long-lasting partnership (i.e. leading the client to the right solution), revise and enhance the logo as needed.
Presentation
Only present the best logo concepts to your customer. Typically, the PDF format fits well. You will also choose to display the emblem in a context that will help the customer envision the essence of the company more clearly. Preparing a high-quality show is the most powerful way to get customers to accept your projects—canned demonstrations of the emptiness ring. Significant presentation is customised—for a specific reason, for a specific user.
How to show a fresh project is, maybe, one of the most daunting challenges of the artist. This is not just a design problem; it also pleads for something novel. Anything a designer does entails a demonstration of some kind—not just how to illustrate (present) a specific design to an informed listener (client, reader, spectator) but how the design may explain itself in the marketplace. The presentation is a musical accompaniment to the concept.
Delivery
Deliver the required files to the customer and include the necessary assistance.
