Graphic Design Jobs In London

Graphic Design Jobs In London

Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, colour and form. There is no one approach to do this, which is why there are many styles of graphic design, each with their own field of expertise.

Despite the fact that they sometimes intersect, each style of graphic design necessitates a distinct range of skills and design techniques. Many designers specialise on a particular style, while others concentrate on a group of connected, identical styles. However, since the market is still evolving, designers must remain adaptable and lifetime learners in order to modify or incorporate specialisations during their careers.
At Blue Sky Graphics we teach online graphic design, web design and UX UI design in a one-to-one online setting.
Understanding the categories of graphic design can help you choose the right skills for the work in London, whether you are an aspiring artist or looking for design services for your company.

1. Graphic design for visual identification

A brand is a partnership that exists between a company or agency and its target consumer. A brand identity expresses an organization’s personality, sound, and meaning, as well as memories, feelings, and experiences. The visual elements of brand identity that serve as the face of a brand to express certain intangible attributes through photographs, forms, and colour are referred to as visual identity graphic design.

Designers who specialise in visual identity graphic develop work with company owners to produce assets such as icons, typography, colour palettes, and picture libraries that reflect the essence of a brand. Designers also create a series of visual brand recommendations (style guides) that define best practises and include examples of visual branding implemented through different platforms in addition to the traditional business cards and corporate stationary. These recommendations aid in ensuring brand continuity across all potential implementations.

2. Graphic design for marketing and advertisements

Many people associate graphic design with projects designed for ads and advertisements.
Businesses depend on active marketing campaigns to gain access to their target audience’s decision-making phase. People are engaged by great ads because of their desires, needs, understanding, and happiness with a commodity, service, or brand. Since visual material is often more appealing to customers, graphic design assists organisations with more efficiently promoting and communicating.
Marketing designers collaborate with business owners, directors, administrators, and marketing experts to develop marketing properties. They can function independently or as part of an in-house or artistic team. Designers may specialise in a single category of medium (for example, car wraps or magazine ads) or produce a diverse range of collateral for print, digital, and beyond. Traditionally based around paper, this style of design has expanded to involve more digital properties, especially for use in content marketing and digital ads.

3. Visual architecture of user interfaces

The user interface (UI) is the means by which a user communicates with a computer or programme. UI design is the practise of creating interfaces that are simple to navigate and have a pleasant user experience.
A UI covers anything a user communicates with, including the phone, keyboard, and mouse, but in the sense of graphic design, UI design focuses on the user’s visual interface and the design of on-screen graphic elements such as buttons, menus, micro-interactions, and more. A UI designer’s task is to strike a compromise between visual beauty and technological functionality.
Desktop applications, smartphone apps, online apps, and games are all specialties of UI programmers. They collaborate closely with UX (user experience) designers (who decide how the software works) and UI (user interface) developers (who write code to make it work).
UI designers must be team players with strong visual design experience as well as a thorough knowledge of UI/UX concepts, responsive design, and web creation. In addition to graphics applications, they must be familiar with programming languages such as HTML, CSS, and JavaScript.

4. Graphic design for publication

Publications are long-form works that engage with an audience by being widely distributed. Traditionally, they have become a paper medium. Think of novels, journals, magazines, and catalogues as examples of publication style. However, interactive publishing has lately seen a substantial increase.
Publication graphic designers collaborate with editors and publishers to develop formats with carefully chosen typography and related artwork, which can involve photography, maps, and illustrations. Publication designers may act as freelancers, as representatives of creative agencies, or as in-house designers for a publishing firm.

5. Graphic design for packaging

To secure and prepare goods for transportation, shipment, and selling, most need some kind of packaging. Packaging architecture, on the other hand, can connect directly to customers, making it an incredibly useful marketing method. Every package, bottle, and jar, every can, tub, or canister is an opportunity to share a brand’s tale.

Packaging designers build designs, mockups, and print-ready files for products. This necessitates extensive knowledge of print processes as well as a thorough understanding of industrial design and production. Since packaging design encompasses so many disciplines, it is not unusual for designers to be tasked with providing additional materials for a label such as imagery, graphics, and visual identification.
Packaging designers may be generalists or specialise on a particular form of packaging (such as logos or beer cans) or business (such as food or children’s toys). Their function necessitates exceptional intellectual and problem-solving abilities, as well as a solid working knowledge of print and industrial design. They must remain adaptable in order to satisfy the needs of consumers, advertisers, and suppliers, as well as be mindful of emerging developments.

6. Design of motion graphics

Simply placed, motion graphics are images that move. Animation, music, typography, graphics, video, and other effects utilised in web media, tv, and film are examples of this. As technologies advanced and video content became king, the medium’s success skyrocketed in recent years.
“Motion graphics designer” is a relatively recent design discipline. Previously restricted to television and film, technical advancements have shortened processing time and prices, rendering the art form more available and affordable. Now, motion graphics is one of the most recent ways of architecture that can be used on all interactive media, opening up a plethora of different fields and possibilities.
Motion graphics artists start with storyboards and then bring their ideas to life with animation, music, and traditional art. Depending on the field, a solid understanding of marketing, coding, and 3D modelling may be valuable tools.