Table of Contents
Graphic Design Courses Uppermill
Graphic styles have little significance if they are not well-equipped with typography. The usage of typographical elements has an immense influence, particularly in text-based designs. For graphic designers, the usage of typefaces is vital to the development of a message for consumers or target markets of a company. In this post, we shared what typography is all about and why graphic designers ought to learn it. Typography is considered one of the cores of graphic design, hence the graphic design course at Blue Sky graphics will make students fully acquainted with graphic design.
However, before you start developing the brand ‘s visual identities using typography, recognise the various aspects.
What is typography?
At the simplest stage, typography is an art that includes arranging a typeface in a number of font, scale and spacing variations. In this manner, a broad variety of designs, like website design, brochure designs, print design, books and computer graphics, etc., rely on the skilful use of typography to create an impression.
Graphic designers use typography to change the text of the logo. This allows to build material with a reason. The expected usage of the typefaces helps designers to make the logo appear aesthetic and appealing.
The designers used the typefaces creatively to make the text readable and also to make an impact on the audience. Because of those styles with specific typography concepts, a brand may connect easily with its customer.
Typography helps artists to create graphics for products. Graphic artists deem some of the most significant aspects when utilising typography. They render sound choices about font preference, scale, body text, white space, positioning, and many other facets of typeface use.
Different Features in Typography
Typography is no longer an easy way to organise typefaces like it used to be once. With evolving digital technology and design demands, designers and printers use a variety of words that signify their specifications. Below is a selection of the typography words widely used in the field of typography:
Fonts and Typefaces
Fonts and typefaces are also the words incorrectly used interchangeably by many. Technically, a typeface consists of several characters of different weights and sizes. Typeface applies to the development of text types such as Arial and Helvetica. The typeface is a family of fonts that are related to the typeface.
The font applies to the weights, widths, and types of the typeface and is a graphical depiction of the text characters. Fonts are around the width and height of the typeface and relate to the design of the typeface. Both fonts have various font sizes. As a consequence, graphic designers know each human character as x-height.
When designers choose to pair fonts together, they usually prefer a style that has a similar x-height. The distance is the region of the letter body and the gap that follows. The designers use the point system to calculate the typeface. So, one point is equivalent to 1/72 of an inch, and 12 points is equal to one point.
Font Height
The distance between the two lines of text is the meaning at the end. It is often greater than the font height
Tracking
Often known as letter spacing, monitoring is the gap we see in text characters.
Colour
The text colour allows the text to stand out. It conveys the sound of the message of the brand. The artist balances the three colour components – value, hue and saturation.
Alignment
Alignment is a key typography feature for unifying text, giving it equal size, space and maintaining the proper spacing between each element.
Contrasts
Contrast is another main typography feature that allows designers to illustrate a concept or document. It makes the text important, reflective, and fascinating.
