Graphic Design Courses Bridport
Whether it is on our phones, books or blogs, we are actively processing written phrases. From the guidance booklets to the fronts of the store, text is everywhere about us. We frequently focus on the influence of the written text, but seldom do we recognise the role of the designer in emulating the sound of the word or expression. Our graphic design course covers all of the main aspects of graphic design including typography.
Behind the scenes, the artist takes the time to understand the connection between the text look and what the text means. In fact, various moods, atmospheres and emotions can be conveyed simply by the choice of form. So, what is typography — and why is it so vital?
In this post, we are going to raise the veil on what you need to talk about typography. We will begin with the concept of typography, providing a short overview of its roots. We would then discuss the advantages of good typography and the effect it will have on your customers. Finally, we are going to look at the various components that make up typography, and what they all imply.
What is typography?
Let us begin with the basics: what is typography? Typography is basically the practise of organising letters and texts in a manner that renders the copy legible, simple and creatively pleasing to the viewer. Typography includes the style, presentation, and structure of the font, and is intended to produce certain feelings and express particular messages. In brief, typography is what gives life to the text.
Typography may be traced back to the 11th century, during the evolution of the movable type. Before the modern era, typography was a technical art relevant to books and journals, and ultimately to public works. The first example of typography can be found in the Gutenberg Bible, which initiated the typography movement in the West. Good fact: the form design used in the Gutenberg Bible is now recognised as Textura, and you can find it in the font drop-down menu of large desktop applications today!
Quick forward to contemporary days, where typography is often related to both the digital environment and printing. A artistic revolution in the practise of typography arrived with the birth of the Internet. Suddenly, web designers had a range of fonts and type choices at their hands, rendering typography more creatively diverse than ever before.
Why is typography so important?
Typography is a much more than simply picking elegant fonts: it is a critical part of user experience design. Effective typography can create a clear visual hierarchy, provide a graphic balance to the website and set the overall tone of the product. Typography can direct and educate the customers, enhance readability and usability, and maintain an outstanding user experience.
Let us dive a little deeper into why typography is so relevant.
Typography is creating brand awareness
Not only can good typography improve the personality of the website, but your visitors will subliminally begin to equate the typeface used on your site with your brand. Special, clear typography can help you create a large fan base, build confidence in your customers, and help move your brand forward.
Typography affects decision-making
Typography has a major impact on the way people digest and view the knowledge transmitted by the text. Eye-catching is far more convincing than weak fonts that do not reinforce the text message.
Typography catches the interest of the readers
Effective typography could be the difference of anyone being on your website for a minute or a half an hour. It is crucial that the website is visually stimulating and unforgettable, and typography plays a major role in this phase.