Do Graphic Designers Create Logos?
Have you ever seen a major brand with no logo? No, no? It is because there is no one here. The logo has a huge influence on the consumers’ perception of your company. So, of course, you want the logo to be amazing. So how are you going to get there? Do you want to create your own logos? Join Blue Sky Graphics online graphic design course today!
Do not think about it! This helpful guide will tell you everything you need to know to build the perfect logo for you and your company. Including identifying the brand identity and knowing what makes a perfect logo, creating the best design decisions and managing the design phase, read on to learn how to design a logo.
1. Understand that you need a logo. And why it is got to be perfect.
Business is like dating—you are seeking to draw the right clients to making them fall head-to-head in love with your company. So think about your logo as an image of your dating profile. It is what helps people take an interest in and want to understand more about you (or swipe away when you are not for them). So you want to look your best, do not you?
Your logo would have a major effect on the first impression that your company is going to make: it will give your consumers details about your brand and let them know if it is correct for them.
Since your logo is such a key aspect of your name, you want to make sure it is presented properly. Many of the branding products will have your name on them. It is going to look out at your clients from your platform, your packaging, and your business cards. Just let it count! A fine, competent logo design should not only have the ability to express what you stand for. It is also going to create a strong first impression and help you stand out from the competition.
2. Describe the identity of your brand
You want your logo to convey the personality of your company. And to do so, first of all, you need to realise what your brand’s core personality is. Once you have a good understanding about what makes you special and what your brand is all about, it would be far simpler for you to make design decisions that fit and complete the frame.
3. Find some motivation for your design.
You might be a philosophical individual, and you like to start gathering verbal thoughts. A proper brainstorming session will be exactly what you need to nail down the look and sound that you are attempting to make it happen. Here are three measures that can help you come up with the most innovative logo ideas:
1. Follow the brainstorm rules: brainstorming is about taking all the thoughts out (even the very poor ones) and writing them down. Although a bad concept could start a debate that might lead to a brilliant solution.
2. Think of your audience: make a list of terms that define your brand and how you expect it to be viewed. Think about yourself as an individual in your demographic goal and still consider what is valuable to them.
3. Get everybody interested in this: A one-person brainstorm is all right, but only diversity can allow magic possible. Bring people from any agency, or also acquaintances and business associates. The more the outlook, the healthier.
When it comes to brainstorming the logo, do not be scared to think out of the box and be a little different. See how logos like those for Crypto Caveman and Sweet Trip cleverly blend concepts that you might not normally equate with each other—like cryptocurrencies and cavemen or a honey bee and a pin on a map? These initial logo options help them articulate their character and stick out from the crowd.
Create a mood board
If you are a visual individual, a mood board may be the ideal tool to empower you. You may produce an individual board by trimming and pinning printed photographs or making a digital one (Pinterest would be the obvious choice here). Simply gather all the pictures you are attracted to—they can be other icons, colour variations, drawings or animations, go crazy! You can see, your mood board will represent the style and interface features you are gravitating to in no time. Do you need a good position to start? We recommend that you check out the 99designs logo inspiration gallery.
Think on how to picture the company in your logo. Simply Rooted is all about seasonal, down-to-earth cuisine, and their retro logo perfectly represents that with hand-drawn root vegetables. If you are searching for a similar aesthetic, your mood board might contain photographs of retro logos, handmade drawings and organic shapes and colours. Or take a look at how the Rugged logo visualises their “rugged” brand identity with a bold and rough-looking word mark, but also has a glamorous pulse with a sparkling golden influence. Your mood board offers you the chance to get all these things together.
4. Take a look at the rivalry
The safest spot to steal ideas from you? It is your competition! Check out what is out there, what is doing great for the crowd, and what you are supposed to stop. When stalking the other companies, think of what makes them distinct from you and how you should emphasise these distinctions in the nature of your logo.
Be sure to set yourself apart from the rivals. If all the other companies in your company are going monochrome, you might want to use any colour to stand out. If anyone else is conventional, a pleasant and new logo could attract interest.
5. Choose your type of design
Now that you have a good picture of your brand and feel motivated, it is time to start turning it into design. There are a variety of different things that come into play here, from colours, forms and graphics to typography. Isolating each part and what it can do with your logo can help you take things step by step, rather than being distracted with the whole concept at once.
The first thing you want to do when you think of your logo is to select the best graphic aesthetics for your company. There is no design that is perfect for everybody, only what is appropriate for your brand.
Classic Trendy logos may be enjoyable and entertaining, but they can easily appear out of date. A classic look offers you better strength to remain and can enable you meet a larger audience. This aesthetic holds things basic and does not delve into wild colour palettes, graphics or fonts. A traditional design shows people you are trustworthy and down to earth.
Vintage or Retro
There is an explanation why antique and futuristic fashion have been on the forefront for some time now. They immediately remind you of the past and invoke a romantic feeling of nostalgia. A retro logo assures consumers that tradition is significant to you and that everything you offer is right. Worn and hand-illustrated logos in brown and beige paint palettes suit this beauty well.
Modern and minimalistic
Brands also use a crisp, sleek look to communicate how new and trendy they are. This design utilises a lot of whitespace, sparse detail and straight shapes, mostly culminating in minimalist, walled back logos. A minimalist, contemporary look tells the consumers that your brand is up-to-date, cool and understands what matters.