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Creative Problem Solving In Graphic Design
Creative problem solving is the science of having a straightforward look into what a company needs to communicate, to whom it wants to convey it, and how it wants to convey it, and strategically aligning all of these components into one brilliantly organised solution—a crisp, multi-dimensional brand identity that fits on all levels.
Creativity conjures up images of some artsy dude lying on his sofa, hoping for creativity to come, while problem solving conjures up images of the uptight classmate who methodically took the lead in team assignments. Although, regardless of the party you belong to, the secret to success is to refuse to identify with one form of doing things and instead to find a happy medium.
So, where does inventive problem-solving begin?
It all begins with the brief.
A graphic artist will only fix a company’s branding problems if the company explicitly defines its mission and objectives, this is normally done in a brief. The graphic designer will then take such smudgy thoughts and sensitise them, just like a picture negative. A successful brief is the beginning of a lovely dialogue between customer and designer, with each interaction resolving more and more issues before a trouble-free brand identity is achieved.
It starts on a separate sheet of paper.
After reading the brief, start jotting down some information regarding the firm that comes to mind. It’s okay for your mind to wander and reach a flow state at this time.
Don’t skimp on ink or paper; write down everything: the company’s characteristics, purpose, ambitions, ideals, vision, ethos, plot, general sound, the product/offering, what challenge it’s solving, how it’s solving it, who it’s solving it for, the target audience’s perspective, lifestyle, hopes, and everything else you may glean from the brief, explicitly or indirectly.
This stage is comparable to when an investigator requires a witness to a crime to reveal any information he or she can recall, even though they don’t believe they are important. You never know what could spark the Eureka moment. When it comes to logos, less is better, but less can result in nothing during this process. And the process of writing something down will begin to form images in your mind.
Keep the chaos under control.
However, only because problem solving is inventive does not imply that it must be messy. If you’ve had a sense of the brand, you will begin to be more selective and systematic about your brainstorming. Only the most important information should be used.
Create a method that fits for you. For eg, split a sheet of paper into four sections: one for the business’s most distinguishing characteristics, another for the challenge it addresses in its function, and a third for the target audience’s most responsive emotional triggers.
Make an overall note of the logo’s must-haves and shortcomings as defined by the client above these three sections. This way, the photographs that come to mind will gradually and effortlessly begin to adhere to all of the client’s rules before the emblem checks all of the boxes, or in other words, fixes all of the issues.
A digital representation in logo design
As you would expect, the larger the document, the stronger. A large whiteboard is often an excellent way to tackle this procedure. Creative and creative expression may include an aerial perspective from which the complicated can be simplified, which is precisely what a logo does for a business—it is a brand’s distilled heart, an intersection where all of the branding issues meet a shared answer. You need something that will cover all big challenges and their potential routes in order to see that intersection.
two for the price of one
Creative problem solving is difficult, but when performed correctly, it seems to be a slice of cake—or the emblem above. It is for a development company that specialises in digital graphics, brand videos, and advertisement, as well as immersive museum exhibits and projects. They describe themselves in the brief as an organisation that borrows from both the cooperative and the casual hipster worlds, with an ethos of creativity and professionalism with an intimate, pleasant touch.
Reverse the procedure to create a brief focusing on the emblem.
One of the most effective innovative problem-solving tactics is to reverse the method and see how good the logo is. Forget about the organisation for which the logo is intended and compose a summary focused on the design. Perhaps better, ask someone who has no idea to see how similar their brief is to the initial.
The business was looking for something sleek, new, and literal, but still imaginative. This logo is focused on the word “yet” in the phrase. You certainly wouldn’t know what the corporation does just from staring at the slogan, but the quality of their job is unmistakable.
This logo further demonstrates the client’s unity of vision—the logo simply depicts the two elements of the company’s identity.
– of these cases may not be more dissimilar: they have various patterns, colours, feelings, complexities, and, most importantly, they address very different issues with completely different businesses. However, one recurrent thread runs across all of them: the heartbeat of inventive problem solving—beautiful, precise precision. There isn’t a single extra marker. Every component serves a specific function. This is how innovative problem solving appears as applying to logo design.
The supreme symbiotic relationship: imagination and problem solving
Creativity and problem solving are two streams of learning that run parallel. When it comes to business, combining them into a single, steady stream will propel a brand’s identity from murky to bright waters. Creativity is innate; problem solving, on the other hand, can be perfected also by the most disorganised, messy insane scientist. Problem solving has the same effect on innovation that experience has on ability. And we’ve all seen how fast creativity will take you without experience. So, what are you waiting for? Enrol at online graphic design course at Blue Sky Graphics!
