London’s graphic design scene refers to a melting pot metropolis where many different people and ideas exist together. It is a booming industry that houses a variety of graphic designers in a multitude of roles across London from marketing role to product design and development. Many of London’s graphic designers are from small but growing start-ups but also in large corporate media companies that use offices around the city. London corporate banks that use graphic designers for their media and marketing needs will usually always have a team of London based graphic designers ready in-house.
Not all London graphic designers will be found in the East of London although Shoreditch does accommodate an array of design studios. London is quite simply not only an amazing city filled with lots of diversity, but includes niche area. Such areas typically house many graphic design agencies or studios such as trendy East London area Shoreditch to the more liberal setting of North London’s Camden which traditionally homes more alternative art types and studios, but also homes nearly everyone in between. In that sense London is truly diverse not only culturally and, in its community, but also in its art, designs and ideas.
Home of a vibrant and colourful culture
What is good graphic design?
An example about a client instructing a graphic designer to make a logo personalised and unique would mean that the logo needs to adhere to strict visual criteria. A logo is of no use to anyone but that client or company and because one of the requirements of a good logo is that it is be unique the Graphic Designer is strongly recommended to stay away from using clip art “logos”.
Such clip art would overall be a poor choice of logo as they are widely available and not unique in any way (not to mention that it may well violate the usage guidelines for that clip art image).
Graphic Designers tend to a custom service for a client and creates many visual medium prints from posters, bus wraps, train adverts, tube maps, billboards, food and product item packaging, logos and marketing materials among other things.
What are typical roles in the field of graphic design?
Graphic Designers may work from home or in media companies or at magazines, advertising and marketing agencies and they are an important part of society, especially when it comes to marketing a business or product.
Graphic Designers use an international visual language that is universal such as typography and colour rules, and designers deftly translate messages into something unique, captivating and interesting so that everyone can understand. You may be able to create and sell design templates for newsletters, annual reports, letterheads, etc. But it’s highly unlikely you could make a living selling such commodities as opposed to selling a custom design service.
What is the future like for Graphic Designers?
The future for Graphic Designers in the UK is looking very optimistic with an increasing number of jobs on the market. London continues to be a hub for Graphic Design agencies and independent studios but there is serious talent everywhere. Evolution of graphic design seems to be largely connected to the user experience which is sure to remain at the forefront. Designs will become more personalised and more interactive over time.
Visit us at www.blueskygraphics.co.uk if you are interested in studying graphic design today.
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