What Should You Not Do When Designing A Logo?
Through the internet’s scope and power, there are more consumers following the brand than ever before.
A distinct and distinctive logo is what distinguishes the company–and it is critical that you express your message clearly.
Even though logo design is critical for getting the company to the next stage, it is not always simple to get correct. And the most effective companies will make mistakes.
Whether you’re just starting out in the design phase or redesigning a current logo, there are a slew of popular logo design blunders to avoid.
Let’s have a deeper look at some of the traps and mistakes that logo designers may make–and what you can avoid.
A formula for developing a brand’s colour scheme
Obviously, there is no one correct way to choose the logo colour scheme. When coping with abstract concepts such as brand identification, it is challenging and risky to apply hard and fast guidelines. However, the method may be intimidating and perplexing, so any direction is beneficial. Here, we’ll describe our method for creating a colour scheme that you can use as a guide rather than step-by-step guidance.
What Is the Importance of Logo Design?
Although your logo is just one component of your promotional campaign, it is one of the most important things of every brand to get correct.
At first look, potential clients can understand the business and its lively personality.
Creating the ideal logo is never a precise science. It takes time, experimentation, and a lot of ingenuity to create a logo that summarises the company’s purpose.
Although there is no recipe for making a successful logo, it is critical that you have a fundamental psychological grasp of what constitutes a compelling brand.
Balancing colour, graphics, and font design to express a meaning is difficult–but it could be the difference between the company’s success and failure.
Avoiding Logo Design Errors at All Costs
Font Selection Is Low
When it comes to designing a good logo, selecting the correct font will make or break the design.
Excessive font use can make the brand seem ridiculous or unprofessional. It is not unusual for a logo to struggle due to a bad font selection (like the infamous Comic Sans or Papyrus).
Fonts, like other businesses, have distinct identities. You can choose the best font personality for your company’s name. A hand-drawn font, for example, will have a different vibe and express different qualities than a serious, bold font.
Spend some time studying fonts that are appropriate for your company’s theme. Don’t be afraid to experiment with various fonts or change them to fit your needs. You might also come up with your own!
The importance of simplicity in logo design cannot be overstated. This is why:
Flexibility. You want the logo to be useful in a variety of situations. It should be able to be replicated in a variety of sizes and mediums without sacrificing some of its look or purpose.
Rememberability. When an audience sees the mark, you want them to remember it. As a result, when they think about your commodity, they will recall your logo and brand name. Impact must be simple to recall and comprehend. A consumer should just need to glance at the logo to recognise it. They should be able to see what the business is and what it stands for in a single look.
Another logo blunder to resist is going overboard on the simplicity.
In only one logo, you’re always attempting to communicate a very nuanced message to your future buyers. Don’t expect the audience to always fill in the blanks.
If anyone looks at the emblem and is confused or struggles to bring the bits together, you haven’t done your work. Aim for a straightforward design that does not lose sight of its intent.
Don’t be shy to provide details–you don’t need a tonne to convey the post. It just requires a few basic specifics in the image’s font, colour, and positioning to convey the company’s mission statement.
There isn’t anything that can derail the creation quicker than attempting to imitate a more effective rival.
Using a template that looks identical to another company’s logo, whether deliberate or not, will sabotage the marketing efforts. Not only is it immoral, but you would almost certainly be found on sooner or later.
Aside from the question of outright plagiarism, if your logo is too close to that of your rival, you risk being compared to those products. If there is a well recognised corporate identity that appears identical to yours–your business will face criticism.
Of course, you can’t look for parallels with any concept in the world. Make a fast search of the nearest rivals for some major red flags.
Images in Raster Form
It is important to use a vector graphics application when creating a logo.
A vector graphic is composed of mathematically exact lines, so the style can be consistent in all mediums and sizes.
A raster image, which is made up of pixels, is an option. Since these icons cannot be scaled, the logo would appear blocky and pixelated at larger sizes.
Since we are now in the age of the internet and smart phones, it is more critical than ever to ensure the logos scale properly on various devices. By avoiding raster photos, you will ensure that your logo is visible on every screen.
Instead of Adobe Photoshop, which utilises raster graphics, choose an option such as Adobe Illustrator or Corel Draw.
There is an underlying sense of purpose underneath the font, illustration, and colour.
The graphic style conveys to audiences your company’s ideals, mission, and emotional connection to the product.
A logo for an airline, for example, will have a distinct emotional purpose than a logo for a food bank. Customers will associate the emblem with the company’s core mission, so make sure they complement each other well.
If your business is all about the latest fashion trends, choosing something powerful, bold, and edgy would appeal to your target audience. Anything cool and trustworthy, on the other side, would be a perfect match for customer care.