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What Is The Best Way To Learn Colour Wheel?
Colour theory is both a science and an art form. It describes how people perceive colour as well as the visual consequences of how colours mix, match, or contrast with one another. Colour theory also includes the signals that colours convey as well as the techniques utilised to reproduce colour.
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Colour theory will assist you in developing your brand. And this will assist you in increasing your sales. Let us see how it goes.
Colour Recognition
In 90 seconds or less, people determine whether or not they like a product. 90% of the choice is based entirely on colour.
Colour is associated with perception. Our eyes perceive something (for example, the sky), and info transferred from our eyes to our brains tells us it is a certain colour (blue). Objects reflect light in various wavelength combinations. Our brains detect these wavelength combinations and convert them into the phenomena known as colour.
What do you look for when you walk down the soft drink aisle, examining the shelves packed with 82 million cans and bottles in search of your six-pack of Coke? Is it the written logo or the well-known red can?
In 90 seconds or less, people determine whether or not they like a product. 90% of the choice is based entirely on colour. As a result, colour must play an essential role in your branding.
RGB
Colour mixing that is additive. If, like me, you are having trouble understanding how red and green combine to form yellow, check out this YouTube video.
Colours are seen by humans as light waves. Mixing light, also known as the additive colour mixing model, enables you to generate colours by combining different intensities of red, green, and blue light sources. The brighter the colour combination gets as lighter is added. When all three colours of light are combined, pure white light is produced.
Red, green, and blue (RGB) are the basic colours used in televisions, displays, and projectors, and they are then mixed together to produce additional colours.
Why should you be concerned?
Assume you have a strong brand with a bright yellow logo. If you publish the logo on Facebook, Twitter, or your website without using the proper colour procedure, it will look murky rather than brilliant yellow. As a result, when dealing with files for any screen, utilise RGB rather than CMYK.
The subtractive colour mixing model is referred to as CMYK.
The subtractive colour mixing paradigm is used by every colour you see on a physical surface (paper, signs, packaging, etc.). This colour paradigm is more recognisable to most people since it is what we learnt in kindergarten while mixing finger paints. The term “subtractive” in this context simply refers to the fact that you remove light from the paper by adding additional colour.
Subtractive colour mixing is similar to the paint mixing we performed in elementary school. This movie does an excellent job of illustrating the “subtractive” aspect of it.
Historically, the main colours utilised in the subtractive process were red, yellow, and blue, since these were the colours that artists combined to create all other hues. As colour printing became more popular, they were gradually superseded by cyan, magenta, yellow, and key/black (CMYK), which allows printers to generate a broader range of colours on paper.
The hue wheel
Understanding the colour wheel and colour harmonies (what works, what doesn’t, and how colour communicates) is as thrilling as getting a new set of crayons. No, really.
Understanding the terminology and procedures associated with colour will allow you to express your idea with confidence to your designer, printer, or even (perhaps) an Apple Store Genius.
Basics of the Colour Wheel
Sir Isaac Newton created the first colour wheel in 1666, thus it predates your exposure to it in kindergarten. It is still used by artists and designers to create colour harmonies, blending, and palettes.
The colour wheel is made up of three primary colours (red, yellow, and blue), three secondary colours (green, orange, and purple are produced when primary colours are combined), and six tertiary colours (colours made from primary and secondary colours, such as blue-green or red-violet).
Draw a line across the centre of the wheel to divide the warm (reds, oranges, and yellows) from the cool (blues, greens, and purples) (blues, greens, purples).
Warm colours are often linked with vitality, brightness, and activity, while cold colours are frequently associated with quiet, tranquilly, and serenity.
When you realise that colour has a temperature, you can see how using all warm or all cool colours in a logo or on your website may influence your message.
Colour, shade, tint, and tone are all terms used to describe the hue, shade, tint, and tone
Let us go back to our first day of school and that 64-pack of crayons. (Remember the term “raw umber?” What is an umber, and is it better raw or cooked?) Anyway, you may be wondering how we went from our initial colour wheel’s twelve colours to all those crayons. This is when tints, hues, and tones come into play.
Simply stated, tints, tones, and shades are colour wheel variants of hues or colours. A tint is a colour that has had white applied to it. For instance, red + white Equals pink. A shade is a colour that has had black applied to it. Red + black, for example, equals burgundy. Finally, a tone is a colour that has been tinted with black and white (or grey). The original hue is darkened while the colour seems more subtle and less strong.
Colour palettes
Because of the stark contrast between the two colours, they can truly make images jump, but utilising them too often may get monotonous. Consider any December retail mall. Using a complimentary colour scheme in your company marketing, on the other hand, provides strong contrast and obvious distinction across pictures.
Colours that are similar
Analogous colours, such as red, orange, and yellow, are adjacent on the colour wheel. When designing an analogous colour scheme, one colour will dominate, another will support, and still another will accent. Analogous colour schemes in business are not only pleasant to the sight, but may also successfully educate the customer where and how to take action.
