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Improving customer support through graphic design
It’s much more difficult to strive a functionality that will help the support staff with any of their more challenging conversations. At Influx, we’ve spent the last five years or so collaborating with various clients on their outsourced service solutions, so we’ve gained a lot of know-how when it comes to delighting the crowds.
You can become a industry standard graphic designer from home through our online one-to-one graphic design course at Blue Sky Graphics.
Supporting the clients is frequently not only difficult, but it may often be emotionally fraught territory to negotiate. Although getting the best people on hand to relieve such pressures is an important aspect of setting your consumers up for success, the unsung hero of making your customers satisfied is as simple as a design-focused, strategic strategy.
Pages titled “Meet the Team”
We’ve mentioned it in almost every interview on our blog: help is getting more and more automated by the day. If this may be an easy gain operationally (read: economically), it continues to leave a bad taste on the consumers’ mouths.
Featuring the staff on your website is a fast and simple way to emphasise the point that they are real, breathing people. Putting the squad front and centre, whether by a professionally fleshed out “Meet the Team” website or general team visuals casually sprinkled across the digital world, would do well in convincing your clients that team members are individual before voicing their grievances. And, believe it or not, will make dealing with client complaints a lot simpler.
Help Desk
Your support section is always ignored for style flair—but it shouldn’t be. Though this isn’t a recommendation to “go nuts with colour, flood with adorable characters, create a splash with excessively crafted headings, and all that shouts visuals,” you should be aware that your support centre is often a source of tension and dissatisfaction.
If you want to go a bit beyond sterile architecture, injecting any brand charisma into the field will turn the clinical into a personable and delightful environment for all those in need of assistance – i.e. the clients.
404 Not Found
The 404-page is basically where you say your customers, “You’ve clicked a damaged path… you goose.” It’s a place for annoyance, befuddlement, and, all too frequently, deep-seated remorse. Though this isn’t the traditional website you’d equate with customer service, a well-designed 404-page will help alleviate a variety of customer issues.
In recent years, teams have taken immense joy in taking the ability to surprise consumers to transform what might otherwise be a disappointing experience into a meaningful one. Making it easy for you to defuse 404-style irritation as and when the customer contacts you.
Signature in an email
Your email signature is an often-overlooked opportunity to dazzle and entertain your clients. Your digital footprint is the ideal place to leave a lasting mark in the era of digital and sticky, ping-pong-like contact.
We just consolidated our teams’ approach to signatures at Influx. The aim was to showcase our professional, operationally diverse, and international team. We thought it was necessary to get the team together from a brand standpoint, but still explicitly articulate where in the world we are based for complete clarity to our consumer, as we live as a customer service outfit that covers four time zones with differing support functions.
If you choose to venture into a much wider side of architecture, the Blue Sky Graphics approach may be the way to go. Although being transparent and communicative, the region allows for individuality and pleasure, imprinting the sender’s identity in what may sometimes seem like a stream of faceless contact.
When it comes to elevating help discussions, it is in your best interest to spruce up some of your most conversation-worthy subjects. According to studies, 90 percent of knowledge sent to the brain is visual, and it is interpreted 60,000 times faster than text. Why battle those figures and force people to read everything?
If you notice that some of the most interesting help talks revolve about mundane issues like how you function or what your reimbursement policy is, breathe new life into such scraps of knowledge through translating them into insightful diagrams. It would allow the fundamentals simpler for the user base to understand and, if achieved correctly, would reduce the amount of service.
Accent graphics for websites that seem to be dull
Using accent graphics to excite consumers with unpredictable personalities can be an equally effective formula, particularly when taking boring, informational type material and bringing it to life. Not only can it make the website stand out, however (as previously stated) it will help give your viewers a better understanding of what you are attempting to express by stimulating their brain to truly absorb the knowledge at hand.
Allowing your consumers to save important details, such as prices, FAQs, or product functionality, would allow your support staff to do their best work. Setting your users up for success unwittingly sets your team up for success, which is the target in and of itself!
Brand recognition
Branding begins with elements like logos and taglines, but the overall market presence encompasses all aspects of your market. A brand’s distinct distinguishing mark informs consumers that they are working with the brand they expect to associate with, rather than a “me too” organisation offering subpar goods or services.
There are Apple, Samsung, and everybody else in the smartphone gadget market. Despite the high cost of owning an Apple product, throngs of Apple enthusiasts brave lengthy lines to get their hands on the new releases, which are frequently identical to the ones they already possess.
The company’s popularity is still so strong that existing customers are willing to pay a premium for a commodity that is recognisable and evokes optimistic mental impressions that go beyond consistency.
