How Do You Become A Marketing Designer?

How Do You Become A Marketing Designer?

The graphic design business employs approximately 279,200 people and produces more than £100 billion each year. A graphic designer is an important member of any marketing team since they create visual imagery that helps communicate the advertising message of a static ad, animation, or video. Graphic designers must create logos and visuals that grab the attention of target customers and hold it long enough to convey the marketing concept. These creative marketers create compelling marketing materials by using cutting-edge computer technology such as digital photography, animation, audiovisual technologies, and multimedia methods.

Are Marketing Designers and graphic designers the same thing?

Graphic designers are mainly artists in the sense that they use their creativity as well as a comprehensive knowledge of colour, line, composition, balance, and design to assist convey the promotional concept. Furthermore, they must use abilities that are not always connected with pure creative expression. They must be excellent communicators in both written and spoken form in order to convince customers and peers that the visual image meets the requirements of the project, as well as integrate input into the creation and refinement of designs. Graphic designers must frequently have excellent business management abilities since they often work with limited resources and must fulfil strict deadlines. They must also have some technological experience in order to work effectively with other members of a marketing team who may be using graphic design goods on the web or in a technical setting such as television.

How Do You Become A Marketing Designer
How Do You Become A Marketing Designer

Learning Marketing design online

Most institutions provide an undergraduate degree programme in graphic design, or at least a few courses on the subject. Typography, drawing, computer aided design, digital media, photography, and book design are all common courses in graphic design programmes. Many visual arts courses are often needed to offer a foundation in the fundamentals of visual composition and art history. It is vital for students to attend courses that require them to create their own works of graphic design in order to develop a portfolio, which is essential for getting a job in the industry. Prospective graphic designers should also take classes that improve communication abilities, such as English writing, theatre, or psychology, even if they are not required by their degree programme.
The majority of entry-level graphic design positions need at least an Associate’s degree, with those with a Bachelor’s degree preferred. People with just a high school diploma may join the field in rare instances, although these individuals typically have portfolios showing excellent graphic design ability or previous job experience in the marketing sector.

Occupational Outlook

From 2010 to 2020, the number of professionals in this occupation is projected to increase by 13%. This equates to 37,300 more jobs in the graphic design sector in the future years. The marketing sector as a whole is anticipated to expand in lockstep with this forecast, thus the need for graphic designers should climb correspondingly. It is essential to mention that graphic designers working in online marketing are anticipated to have considerably more possibilities as companies increasingly use new marketing channels such as social media and mobile marketing. Graphic design in print media such as magazines and newspapers, on the other hand, is projected to decrease in demand.

Graphic Designer Marketing

Many marketing designers need certain abilities in order to carry out their duties. We were able to narrow down the most typical talents for a person in this job by reviewing applications. We found that many resumes included analytical abilities, creative talent, and communication capabilities.
When it comes to the most essential abilities needed to be a marketing designer, we discovered that 13.5 percent of marketing designers mentioned graphic design, 8.6 percent of resumes featured Adobe Creative Suite, and 7.4 percent of resumes contained html. These kinds of hard abilities are useful to have when it comes to carrying out important work duties.
When looking for a job, many people look for a certain word or phrase. Instead, searching by industry may be more useful, since you may be missing opportunities that you never considered in sectors that you never imagined provided positions relevant to the marketing designer job description. But where do you even begin? The majority of marketing designers work in the media and retail sectors.

How to Become a Marketing Designer

If you want to be a marketing designer, one of the first things you should think about is how much schooling you will need. According to our research, 69.5 percent of marketing designers hold a bachelor’s degree. In terms of advanced education, we discovered that 5.3 percent of marketing designers have master’s degrees. Despite the fact that most marketing designers have a college degree, it is feasible to become one with just a high school diploma or GED.
When studying how to become a marketing designer, choosing the appropriate major is always an essential step. When we looked into the most popular majors for a marketing designer, we discovered that they often obtain bachelor’s or associate’s degrees. Other degrees that we often find on marketing designer resumes include master’s degrees and high school diplomas.
You may discover that previous work experience will assist you become a marketing designer. In fact, many marketing designer positions need prior expertise as a graphic designer. Meanwhile, many marketing designers have prior work experience as an art director or graphic designer intern.


Certification provides the status of an industry-sanctioned professional who has the knowledge and skills to create design goods in a professional environment. There are presently no industry criteria that a graphic designer must fulfil in order to obtain professional certification due to the creative aspect of the graphic design profession. There are, however, a number of independent and educational organisations that provide courses on design basics, ethics, and industry best practises, with certification awarded upon completion. You can learn graphic design online through Blue Sky Graphics online graphic design course.