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How Do I Make A Logo In Adobe Illustrator?
Illustrator is the go-to app for logo creation for many artists. This industry-standard software makes it simple to create beautiful logos for every industry, theme, or medium—print, film, or multimedia. Whatever you choose to make, you should be able to create a logo in Illustrator. You can learn graphic design and Adobe with Blue Sky Graphics online course in graphic design.
By colour and form, logos communicate brand values. It is the point at which the verbal becomes visual, and the clearer the visual symbol, the louder the message! If you are a first-time Illustrator user or a seasoned expert, we are here to walk you through the process of creating a logo in Illustrator.
Begin with a creative brief
Before you open Illustrator, you must first obtain a well-written brief from your customer. Without it, you will be left in the shadows, attempting to infer what the customer wants.
Begin by posing questions. Remember, you should never ask so many questions!
Locate the keywords
If you have all of the details you need from your client, you will create a functional logo! Begin by compiling a list of all applicable project keywords. Do not care about making sense or designing something pretty; just write down any word that comes to mind when thinking about the brand. You would never reveal this to anybody!
Make a sketch of your thoughts
Now, start sketching using your keywords as inspiration. Keep your client’s demands in mind, but do not be afraid to deviate from the script and do something new if you believe you have a good excuse.
At this point, do not worry about drawing “pretty.” Sketch easily and without overthinking it. Concentrate entirely on bringing your thoughts from your brain on paper. You can draw as many thoughts and principles as you can.
When you have exhausted all possible thoughts, set the paper down and leave it alone until the next day. Take a step back and look at your drawings with new eyes every now and again. You could see errors you did not see before, get new ideas, or even see new potential in things you did not see before.
Polish the drawings
Examine all of your drawings again, but this time with a critical eye. Look for flaws, identify ways to change, and choose your favourite parts. Then, pick a few drawings that you like the most and draw them again and again. Drawing the same item several times can seem to be a waste of time, but it is extremely beneficial. Each version will improve, and you could just draw the perfect version on your tenth attempt!
When sketching, hold what you want and rewrite what you don’t. Put more time into each drawing, perfecting it as you go, but do not get too caught up in the images. We will fine-tune those until we have imported the picture into Illustrator.
Obtain input from clients
Choose the right drawings to send to the customer. We suggest submitting 2-3 initial ideas, but it is entirely up to you and what you agreed to with your client prior to beginning the project.
In the first round, only black and white drawings will be accepted. Using colour draws people’s attention to it, and at this stage, you are just searching for design acceptance.
Also, do not neglect to provide a thorough overview of the design drawings. Discuss your thoughts and why you want to experiment with those principles, forms, components, and compositions.
Make a digital copy of the drawing
When your client has decided on the right one, it is time to put the model into Illustrator! There are many ways to create a logo in Illustrator, depending on the aesthetic you want to achieve: live tracing in Illustrator after drawing by hand on paper or in Photoshop, or drawing using Illustrator’s pen tool.
Neither of these methods is superior to the other, but one would be more appropriate for your current mission.
Scalability
Scalability is an important factor to consider when creating a logo. You may be as inventive as you like with your design, but if it does not scale well, it is doomed. A great logo can be easily resized while retaining its distinctive shape and expressive imagery.
In the spirit of scalability, you can make it a practise to build your logos with vectors. If you are not as skilled with vectors as you would like to be to make this possible, you must take care of that. Vectors aim to have the most scalability, placing the bulk of your design’s resizing capability on your shoulders. Keep in mind that you want the logo to look good at any scale, from billboards to ink pens.
It looks amazing in both black and white
Another thing to remember about creating a logo is that no matter how you design and show it, you will not necessarily have power of how the logo is presented until it is out of your possession. The client’s design requirements will be multifaceted and which cross over into the online and print arenas. This means you will have to be reasonably adaptable on your end.
You will do this by ensuring that the logo you create still shines in both shape and function, regardless of how it is rendered or in bright colour, grayscale, or plain black and white. This means you will have to be creative while keeping it clear enough for the logo’s concept to translate despite any less-than-flattering shows it may find itself in.
Keep it timeless
This may be one of the most difficult challenges you can face during the logo development process, but you must not let that stop you from ensuring that you produce the desired results in this field. Avoid all of the latest logo design themes that are common, and instead take the time to find the perfect design that will never go out of style. Keep in mind that the logo should be just as successful 50 years from now as it is now.
It is Memorable
Another way to distinguish the logos from the more lacklustre stock is to make it memorable. You want the style to stand out and, more broadly, to stick in general, and you want it to stick with them.
What is the point of spending all the time researching the customer and carefully pouring through the specifics as you create the ultimate logo, only to make people miss it minutes after they have taken it in? A great logo will be memorable enough that anyone who has only seen it once will be able to explain it to anyone else. This is not the simplest quality to instil, but it is unquestionably a top ranking one, so ensure that the designs remain in their minds.
