How Do I Design A Logo In Illustrator?

How Do I Design A Logo In Illustrator?

Illustrator is the go-to app for logo creation for several artists. This industry-standard programme allows it simple to create beautiful logos for every industry, theme, or medium—print, film, or multimedia. Whatever you choose to make, you should be able to create a logo in Illustrator.
By colour and form, logos communicate brand values. It is the point at which the verbal becomes visual, and the clearer the visual symbol, the louder the message! If you’re a first-time Illustrator consumer or a seasoned expert, we’re here to guide you! Hey, if you like how we explain things, consider joining our online graphic design course with one of the most competent tutors in the UK, only at Blue Sky Graphics online graphic design course.

1. Begin with the artistic brief while creating a logo in Illustrator.

Before you open Illustrator, you must first obtain a well-written brief from your customer. Without it, you’ll be left in the shadows, attempting to imagine what the customer needs.
Maintain clear lines of contact for your customer. Remember that you are the expert, and it is your duty to guide the customer and steer them in the right direction about their design.

2. Locate the keywords

If you have all of the details you need from your client, you will create a functional logo!
Begin by compiling a list of all applicable project keywords. Don’t care about making meaning or designing something pretty; just write down any term that comes to mind while thinking about the brand. You’ll never reveal this to anybody!

3. Make a sketch of your thoughts

Now, start sketching using your keywords as motivation. Keep your client’s demands in mind, but don’t be shy to deviate from the script and do anything new if you believe you have a good excuse.
At this stage, don’t worry about drawing “pretty.” Sketch easily and without overthinking it. Concentrate entirely on bringing the thoughts from your brain on paper. You can draw as many thoughts and principles as you can.
When you’ve exhausted any possible thoughts, set the document down and leave it alone until the next day. Take a step back to look at your drawings with new eyes every now and again. You could see errors you didn’t see before, get new ideas, or even find new potential in things you didn’t see before.

4. Polish the drawings

Examine all of your drawings again, but this time with a critical eye. Look for flaws, identify opportunities to change, and choose your favourite parts. Then, choose a few drawings that you like the most and draw them again and again. Drawing the same item several times can seem to be a waste of time, but it is extremely beneficial. Each version will improve, and you could just draw the perfect version on your tenth attempt!
When sketching, hold what you want and rewrite what you don’t. Put some time into each drawing, perfecting it as you go, but don’t get too caught up in the specifics. We’ll fine-tune those until we’ve imported the picture into Illustrator.

5. Obtain input from clients

Choose the right drawings to submit to the customer. We suggest submitting 2-3 initial ideas, but it is entirely up to you and what you agreed to with your client prior to beginning the project.
In the first round, only black and white drawings would be accepted. Using colour draws people’s attention to it, and at this stage, you’re just hoping for design acceptance.
Often, don’t neglect to provide a thorough overview of the design drawings. Discuss your thoughts and why you want to experiment with those principles, forms, components, and compositions.

6. Make a digital copy of the drawing.

When your client has decided on the right model, it’s time to get the model into Illustrator!
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There are many ways to create a logo in Illustrator, depending on the aesthetic you want to achieve: live tracing in Illustrator after drawing by hand on paper or in Photoshop, or drawing using Illustrator’s pen method.
Neither of these methods is superior to the other, although one would be more appropriate for your current mission.

Tracing in real time

This is a simpler method: hand-drawing first, then live tracing with Illustrator.
Open your favourite painting programme (such as Photoshop) or get out your pen and ink. Get the logo as precise as possible. Use black or a dark colour to render tracing as clean as possible. Remember, this is no longer a drawing, but the final logo!
Using this technique would lend the logo a handcrafted appearance. Your logo would have an uneven and organic appearance. Return to your keyword list to see if this look is appropriate for your project!
When you’re finished drawing, open Illustrator and make a new CMYK script. Import your picture by going to File > Place or literally dragging and dropping it onto your artboard.

Open the Image Trace Panel and choose the best choice from the dropdown menu. The Silhouettes alternative usually most resembles logo drawings, but play with the other choices as well!
Render the picture brighter (left) or darker and bolder by adjusting the threshold slider (right).
When you’re satisfied with the outcome, pick the picture and press Expand in the toolbar at the top of the page.
Many of the logo features will now be available as independent vector forms. Feel free to transfer and reposition the components until you’re satisfied with the outcome.

Making a drawing

Make a new CMYK folder and import your picture by going to File > Place or easily dragging and dropping it onto your artboard.
Rename the layer that contains your drawing in the Layers Panel. Reduce the opacity of the picture with the opacity slider and lock the sheet. And, on top of that, add a fresh sheet.
Begin tracing the sketch with the Pen Tool.
The Pen tool functions a bit differently than a regular pen. Instead of writing, you will be plotting anchor points with handles that match the path’s course. If you are unfamiliar with the Pen method, you will be unsure where to position the anchor points. Consider drawing a rectangle across the letter you’re tracing. Set your anchor points where the letter will come into contact with the rectangle. Use as little points as possible—just enough to manipulate the form.
If you’re tracing the lettering as well, aim to keep both handles vertical or horizontal by holding Shift when plotting the points. This gives you greater leverage over your shapes if you need to make changes to them later.