How Can I Start Learning Graphic Design And Infographics?
Consider teaching the human anatomy to a group of people using just long texts. Without the assistance of a well-designed picture, no matter how eloquent your textual communication is, it will be hard to convey your ideas. That is why infographic design has been and will continue to be so important in expressing complicated ideas: infographics assist our audience in breaking down dense material into readily understood and recalled chunks.
Blue Sky Graphics is one of the greatest online school to learn almost anything from real-world experts. It is a fantastic resource for learning graphic design principles and techniques for a variety of applications, including infographic design.
Where are infographics used?
Infographics are designed to make mass communication easier. As a result, infographics are increasingly being utilised in news organisations, public health (such as WHO infographics), content marketing, and other fields.
In addition to making your material more dynamic and engaging, the following are some of the most significant advantages that infographics will provide to your organisation/business:
- Infographics simplify the understanding of difficult topics. According to research, our brains digest visual data about 60,000 times quicker than text. In the case of “human anatomy,” for example, visual depiction of medical knowledge is far more digestible than thick texts.
- Infographics provide visual material that is more remembered. According to studies, 90% of information sent to our brain is visual. The identical information conveyed visually has a significantly better retention rate.
- Infographics are easily shared. When someone creates an infographic, an embedded code may be created, making it easy to distribute throughout the internet. Infographics are used by popular websites to produce viral content such as this one.
- Infographics aid in the SEO of your website. It helps your SEO in more ways than one, as described in this article: it helps you establish inbound links from outside your sector, produce evergreen and recyclable content, and get momentum across many marketing platforms.
- Last but not least, infographics aid in the development of thought leadership. A well-designed infographic on a certain topic will become a highly quotable item, establishing you as the subject matter expert. And when your target consumers believe in your knowledge, they are more inclined to follow you and purchase from you.
Data visualisation vs Infographics
Data visualisations and infographics are frequently mistaken. A casual viewer may not see the differences, and there is a lot of misinformation out there. It is generally assumed that these two are diametrically opposed, however, they are not. Both are graphic data representations.
A key distinction is that data visualisation is a single object (such as a map, graph, chart, or diagram), but an infographic frequently includes many data visualisations. A second significant distinction is that infographics include extra components like storey and visuals. Aside from that, extra effort is usually put into the design of infographics in order to make them more effective and aesthetically attractive.
Because they have grown so popular, the word “infographic” has become diluted. An infographic is more than just a picture or drawing with text over it. For example, just displaying statistics as a visual does not imply that it is an infographic. It all relies on how the information is presented graphically. Furthermore, while stylizing statistics or pictures with stylish, structured typography might be an effective and entertaining method to communicate your message, they are not always infographics.
Lines can become blurred when discussing what is and is not an infographic. However, having a clear knowledge of what infographics seek to accomplish will assist designers and their clients in better communicating about what is required in a project, whether it be an infographic or a visual in general.
What is graphic design?
Graphic designers began by creating artwork for print media such as books, periodicals, newspapers, pamphlets, and catalogues. Graphic designers are responsible for developing page layouts, advertising, marketing materials, and, on occasion, more specialist goods such as fonts.
As web design became a viable form of communication in the 1990s, graphic designers began to diversify their services into web design. It made sense because many fundamental design concepts remained the same whether developing for print or the internet. Graphic designers can create a website with a little more knowledge of the technical elements and constraints.
Many graphic design firms added web design to their services, demonstrating that graphic designers could operate in both print and digital environments. Many graphic designers now develop digital goods on a regular basis, in addition to print designs.
Graphic designers have had to adapt to stay relevant as our professional and personal lives increasingly rely on digital communication overprint forms. These digital interactions have also contributed significantly to the blurring of the borders between visual design and graphic design.
The Distinction between Visual and Graphic Design
The visual design evolved from a combination of graphic design and user interface (UI) design. It is concerned with the aesthetics of a website or other forms of digital design. Is the completed product visually appealing? That is the question that visual designers seek to solve.
Though they are not the same thing, the terms visual design and visual communication are frequently used interchangeably. Visual communication, as a phrase, frequently refers to much more than simply digital design and is concerned with the visual delivery of a message. While visual design is focused on appearance and feel, visual communication is less concerned with aesthetics and more concerned with the communication component of the field.
Because graphic design and visual design are both concerned with aesthetics, the distinction between the two professions is sometimes blurred, particularly when discussing digital designs. Visual designers and graphic designers may both build a website and online app designs. So, why would someone choose one name over the other?
The pay ranges for the two fields are significantly different. Graphic designers typically earn approximately £65,000 per year, but visual designers may earn more than £90,000 per year. This disparity is most likely due to the perception of visual design as a more cutting-edge field.
There is some overlap between the two occupations, but there are also significant distinctions. The most obvious difference is in the final goods that each sort of designer develops. If a designer is performing print design, for example, the term “Visual Designer” is not really applicable.