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How Can I Make My Own Facebook Cover?
You should not afford to disregard Facebook as a brand. It may not be your audience’s preferred media forum, but they will almost definitely be there, which means you should be as well. You should use it to sell your products, market your name, and represent your business in general.
Your Facebook Business Page is the starting point for all of these activities. Your existing and potential clients or subscribers can visit it to learn more about you, see what you are up to, and interact with your posts.
Creating a Facebook cover photo for your company page entails far more than simply selecting an eye-catching picture, cropping it to the appropriate proportions, and publishing it. Here are five important factors to remember when designing a cover picture that will entice your audience.
1. Maintain a simple Facebook cover photo
Facebook used to limit the amount of text in your cover picture to 20%, but the restriction was lifted in 2013. It is tempting to cram in as much information as possible with all that space to play with and no limit on the amount of text you can include. Do not do so.
Simplicity is your ally when it comes to making an eye-catching Facebook cover picture. Concentrate on delivering a single message as simply as possible so that the listener understands what you are trying to convey.
Apple is better at this than anyone. Though the tech behemoth famously does not “do” social, the branding on Facebook is dead on. Apple’s Facebook cover picture is a study of minimalism: no words, only a single clean and readily identifiable product shot of the famous MacBook. Colour is used very well, automatically attracting your attention to the centre of the painting.
2. Use a Facebook cover photo to complement the brand.
Can you capture the essence of your brand in a single image? It is not as simple as it seems! That is, though, just what you would do with your Facebook cover picture. You risk confusing the customer if it does not compliment your brand.
Adidas is a massive company that offers everything from skateboarding shoes to golf apparel. Since it is difficult to capture such a large brand in a single image, Adidas has opted to merge three different photos for its Facebook cover photo.
Adidas Store’s Facebook cover picture complements the company’s image.
This performs exceptionally well, enabling the brand to address three distinct markets at the same time. Adidas encapsulates men’s and women’s sportswear, as well as streetwear, in one cover shot.
3. Keep your target audience in mind.
We find it easier to communicate with individuals than we do with abstract structures or inanimate objects. As a result, many of the best Facebook cover pictures contain portraits of individuals.
Of course, if you want to reflect and talk to your target group for your cover photo, you must first consider who they are. Fortunately, Facebook has two options for determining this:
The Audience Insights tool on Facebook helps you to dig deep into the demographics, page views, location, and Facebook behaviour of people who follow your page, live in your city, or are interested in brands similar to yours. Tools for gaining viewer insight into Facebook cover photos are important.
When you visit your Facebook Business page, you can see who interacts with it the most in the Actions on Page section. It displays who clicked on your contact information, call-to-action (CTA) button, or website and categorises the information based on age, gender, mobile, and position.
But, what does all of this data teach us? Assume you discover that 80% of those who follow your page are guys, 75% live in Mexico and speak Spanish as their first language, and 90% are between the ages of 18 and 25. Your Facebook cover photo could most likely have a young Mexican man and maybe some Spanish text.
Tips to create an Effective Cover Photo
1. Be familiar with the surroundings.
First and foremost, be aware of the surroundings. The Facebook design is transparent and plain. The recommended image resolution for uploading is 1702 x 630 pixels at 72 dpi (the cover will appear as 851 x 315 pixels). This will result in a good, sharp picture. Your profile picture should be 180 x 180 pixels in resolution (and will appear as 160 x 160 pixels). Remember to use RGB colour mode rather than CMYK. In general, the cover should prioritise image over text, so unless your company manufactures keyboards, let the image speak for itself. Know, you have a few seconds to pique a potential consumer’s attention, so make the most of the moment. Check out Blue Sky Graphics to learn more about graphic design.
Often, consider how your profile picture can work with your cover shot. The profile photo, as you might have noted, overlaps the lower-left corner of the cover image. Any text or image put in that corner of your cover would be blurred. The good news is that there are several ways to make the cover and profile photos communicate with one another.
2. Maintain focus on the message
It is up to you to decide what your Facebook cover picture means about your business. So make an informed decision. Promotions and advertisements will come and go, but your cover image should remain consistent with your name.
As the photographs evolve over time, you will be developing an overall trend while still brand awareness. Businesses may use their Facebook cover to advertise themselves in a variety of ways, including:
Promote a giveaway — it is a perfect way to get people to react.
Publish a fun fact — why not post anything that will entice customers?
Introduce your squad — if you work with women, put them on your cover.
Go ahead and brag about your accomplishments; it is your blog.
Cover photos help to spread the word about new designs, products, or services.
Replicate the website’s template to strengthen the brand’s branding.
Above all, be concise and straightforward. And the most inexperienced tourist should be able to tell who you are, what good or service you provide, and why you think your company has the edge over rivals.
