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Graphic Design Learning Description – A Definitive Guide to Graphic Design
They say that you should never judge a book by its cover, when the harsh reality is that that is exactly what people do. A good book cover can instantly draw the eye and gain a potential reader’s attention, and the same can be said for the packaging and labels on a whole variety of different products.
What does all of the above have to do with what we’re talking about today? Well, it’s all to do with graphic design.
Graphic designers are a pivotal part of any businesses’ marketing and advertising strategy, and if you want to find out more about a potential career as a graphic designer, you’ve most certainly come to the right place. Why? Because we’ll be providing a complex and detailed graphic design learning description below, listing everything there is to know about graphic design and what it’s all about.
Ready to learn about graphic design in great detail? Great, then sit back, relax, and let’s make a start.
What is graphic design?
Graphic design is basically an artform whereby professional designers will create a series of intricate visual designs to portray messages based upon the client’s specifications.
Designers will use typography, photos, patterns, colours, and images to create a series of striking visuals designed to grab the viewer’s eye and improve the aesthetics of a whole host of different elements.
Graphic designers may be hired to create a new company logo for a start-up business, to create business cards, to create advertising posters and flyers, to create visuals for an advertising campaigns, to design a mascot, product packaging, posters, flyers, website backgrounds, and a whole lot more besides.
Graphic design is not a new concept. Yes, thanks to modern technology and applications such as Adobe Photoshop, or Illustrator, graphic design techniques have expanded massively and come a heck of a long way, but at its core, the idea behind graphic design remains the same.
Whether it’s primitive paintings on cave walls from thousands of years ago, to hieroglyphics in ancient Egypt, humans have been practicing graphic design for a long time, and that is truer than ever now.
Ways graphic design benefits a business
As for as a graphic design learning description is concerned, while we’ve looked at what graphic design is, in this next section we’re going to learn about how graphic design can benefit a business.
If you’re a business owner and are looking to work on your marketing, or if you’re thinking of becoming a graphic designer and you want to find out what it is that makes graphic design so beneficial, here’s a look at several ways in which graphic design will benefit a business.
Improved brand recognition
If you want to get an idea of how beneficial graphic design can be, how about looking at how it can improve brand recognition?
Most businesses out there will have a brand, usually consisting of a logo, company colours, and perhaps a background or a slogan. It isn’t usually the business owners that come up with these designs, but rather, a graphic designer.
Graphic design can improve brand recognition in a whole host of different ways. Want an idea of how powerful graphic design can be? Think of a famous sports brand with a tick for their logo? You know who we’re talking about, right? Exactly, and that’s the point that we’re making.
Save businesses time and money
Another benefit of graphic design for businesses is the fact that it can save them a great deal of time and money.
Far too many business owners out there think that they’re saving money by “designing” their logo or advertising material themselves, only to find that it takes a great deal longer, and that it looks amateurish and cheap.
Not only have they wasted time on this design when they could have been using their expertise to grow the business, they will also have to dig deep into their pockets and hire a graphic designer to make things right anyways.
Hiring a graphic designer from the start means that they’ll save time and money in the long run, and who wouldn’t want that?
Help businesses to stand out
If a company wants to stand out against their competitors, they need to do something that makes them stand out. This is where graphic design really proves useful.
By hiring a graphic designer, a company can come up with a logo, a marketing slogan, company colours, and other advertising strategies that really help them to stand out and be recognised when compared with the rest of their competitors.
Build credibility
One very basic advantage for businesses hiring a professional graphic designer is simply due to the fact that it builds credibility.
If you were a potential client and you came across a company with a cheap and amateur looking logo, which had obviously been designed on free and basic software, would this fill you with confidence? Probably not, as this tells you that the company cuts corners and aren’t willing to invest in themselves.
On the flipside, if you come across a company with an aesthetically pleasing logo that looked professional, this gives the right message as it makes them look professional and shows that they are willing to invest in themselves. This shows that they want to succeed.
Graphic design can tell a story
Finally, the last business benefit of graphic design that we’re going to be looking at today is the fact that it can tell a story for a business.
Everything from typography and font faces to colour schemes and design patterns can potentially tell a story and convince people to use that specific business.
Remember, customers care about the ‘why’ behind a brand and the services and the products that they are choosing to purchase.
Having a story behind your brand can work wonders for your company image and your brand in general.
Whatever the story or the message that you’re trying to portray is, a graphic designer will get this message across no problem at all.
