Graphic Design Courses Porthcawl
Graphic design uses visual compositions to solve problems and express ideas through imagery, typography, colour, shape, etc. There is no one way to do that in graphic design, and that is why there are many styles of graphic designs. They all have their field of expertise and individuality.
While they can overlap, each form of graphic design involves a particular set of skills as well as design techniques. Many designers have a speciality of only one form of design. However, as the industry is evolving at a relentless rate, designers must be able to adapt and be lifelong learners so that they can change or incorporate specialisations during their entire career.
If you have no previous knowledge of graphic design and would like to learn more about it, try the graphic design course by Blue Sky Graphics!
Use of Graphics Design in Various Areas
1. Marketing & Publicity Graphic Design
Although most people think of particular aspects of graphic design, they have an understanding of designs that are designed for marketing and advertising purposes.
Organisations rely on successful marketing campaigns to tap the decision-making process of the target market. A great marketing campaign targets people based on their desires, wishes, knowledge and happiness that they derive from a product, service or brand.
As consumers, particularly children, will often find visual content more appealing, the graphic design allows the organisation to promote and communicate its ideas more effectively.
Examples of marketing graphic design are as follows:
• Magazine and newspaper advertising
• Postcards and flyers;
• Signs, banners and billboards;
2. Visual identity design
The brand is a partnership between the company and the audience. Brand identity is the way a company communicates about its personality, essence, tone as well as its memories, feelings and experiences. Visual identity graphic design is just that: it has the visual elements of a brand identity that serve as the face of a brand to convey intangible values through the use of images, shapes and colours.
Those designers who specialise in visual identity graphic design collaborate with the brand stakeholders to develop assets such as typography, logos, colour palettes and image libraries that reflect the brand’s exclusive personality.
In addition to standard business cards as well as corporate stationery, designers are now creating a series of visual brand guidelines that outline best practises and include examples of visual branding that is implemented through various promotional platforms. This helps ensure the continuity of the brand in all potential applications.
3. Publication graphic design
Publications are said to be long-form works that connect with the audience via the means of public dissemination. They have historically been printed in the form of newspapers, books, magazines or catalogues. However, there has also recently been an increase in digital publishing, along with hard copy printing.
Graphic designers specialising in publications work in collaboration with publishers and publishers to create layouts with carefully chosen typography as well as corresponding artwork. This artwork may be graphics, photos, and illustrations. The designer of the publication may work as a freelancer or as a member of a creative agency or as an employee of an in-house publishing company.
4. User Interface Design
The user interface (UI) is said to be the way the user communicates with a computer or programme. UI design is said to be the process of designing interfaces to make them simpler for the consumer and to provide business customers with a user-friendly experience.
The UI contains all the things that a user interacts with, such as the screen, the monitor keyboard and the navigation mouse. But relating to the graphic design sense, the UI design emphasises the user’s visual interface as well as the design of on-screen graphics components such as the menu, the buttons, the micro-interactions, and much more. The UI designer has to balance the aesthetic appeal of a website or application with its technological functionality.