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Can I Be A Graphic Designer With A Marketing Degree?
Because high-quality design helps almost any kind of organisation, graphic designers may find employment in a wide range of sectors. However, the majority of designers looking for employment at a professional organisation work in either specialised design services or marketing and advertising.
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If you are an aspiring designer searching for employment security and stability, you should check at opportunities with marketing and advertising firms. But, before you do, it is always a good idea to educate yourself on what you are getting yourself into.
6 Graphic design and marketing basics for novice designers
1. Understand the distinction between creating for a brand and designing for yourself.
One of the most challenging challenges for novice designers is distinguishing between personal design preferences and client design requirements.
Our experts are all in agreement on the importance of working as a graphic designer in marketing or advertising. Be open to receiving criticism on your designs, and do not take negative feedback personally. It is not about you; rather, it is about your customer. Make certain that you are wearing the hat with the client’s requirements in mind, and that you are not caught up in your own power struggle over what you personally like. As with other industries, after you have paid your dues, you will likely build up enough rapport with your customers to begin trusting you with a little more creative licence.
2. Learn how to approach a customer with dubious taste.
It does not matter whether you are self-taught or a college graduate—you will be asked for a design or a modification that contradicts all you know about excellent design sooner or later. While your inclination may be to push back, you must be cautious not to upset people who are paying you by disrespecting their taste.
Try demonstrating to the customer where the design will fail. Show them if you are creating a logo for a dentist and their concept is too cliched to stand out. Show them if you know it will not function in black and white or when scaled down. Show them if you believe it is only for show and has no message.
3. Find methods to keep your creative side nourished.
Graphic designers are typically naturally creative, so it may surprise people to discover that they may not always be able to see their work as the creative outlet they seek. Marketing and advertising design may be very fast-paced, entertaining, and creative, but not every business provides that experience. Each business has design guidelines that must be followed. These requirements may be stringent and provide little opportunity for innovation.
We recommend looking for alternative ways to bring your creative ideas to reality, noting that almost every designer we know works on side projects of some kind. Find an outlet for your talent, whether it be creating for creative companies or local charities, or selling your unique works online via sites.
4. Before you begin a project, determine its target audience and ultimate objective.
While your ultimate goal in any particular project will be to produce a successful design, there are a few additional things to consider when developing your strategy while working in an advertising or marketing setting. Before you begin, ask as many questions as you can. As you get a better grasp of the client’s requirements, you should be able to give ideas and advice for how you believe the material may be enhanced and how your contribution might help the final design.
Before developing any kind of strategy for project execution, a typical rule of thumb in marketing is to examine the project’s objectives, often known as Key Performance Indicators (KPI). This may involve determining who you are attempting to reach, how you want to reach them, and, finally, what particular action you hope the target audience will do in the end.
5. You will profit from knowing as much as possible about digital marketing.
In the same spirit, if you want to work as a graphic designer in marketing, you should be as knowledgeable about marketing best practises as feasible. This will not only impress hiring managers during the interview process, but it will also make your work simpler in the long term if you have a basic knowledge of some of the marketing concepts mentioned on the job.
We advise graphic designers to educate themselves on digital marketing, since this is where the majority of their efforts will be directed. Designers must understand user interface (UI) and user experience (UX), landing pages, marketing funnels, content pieces for various distribution platforms, and much more, with the addition that learning the absolute basics of elements such as development and copywriting can help designers understand how their designs will work in tandem with those departments.
6. Recognize that it is about more than simply creative talent.
Many new grads and those entering the graphic design field fail to consider what the industry requires. Some designers are much too creative, which may be what makes them so brilliant at what they do, but they lack the pragmatic side that will eventually help them obtain a job they love.
While graphic designers are valued for their artistic skills, it is essential to remember that to be successful in an area like marketing, you will need more than just your creative flare. Finally, the greatest painters are not necessarily the best graphic designers. The true difficulty is not making a design seem beautiful; it is satisfying numerous stakeholders, balancing competing design objectives, and navigating an ever-changing environment of constraints. If you can do it well, you will come to enjoy the trip.
Would you be able to start your graphic design career in marketing?
If you are interested in exploring the numerous graphic design opportunities in the worlds of marketing and advertising, listen to our experts’ advice before you take the plunge—you will likely feel better prepared for what is ahead and may even appear more qualified to hiring managers as you move into the interview phase of your job search.
