What Skills Will I Need To Learn In A Beginner’s Graphic Design Course?

What Skills Will I Need To Learn In A Beginner’s Graphic Design Course? What do you learn when you study graphic design and visual communication?

In graphic design and visual communication, you learn the fundamental principles of design such as colour theory, typography, composition and layout. You also develop skills in using design software like Adobe Photoshop, Illustrator and InDesign. These skills are essential in creating effective visuals that communicate messages clearly to a target audience.

Furthermore, studying graphic design and visual communication equips you with the ability to think creatively and analytically. You learn how to analyze a problem or objective, research your target audience and develop creative solutions that meet their needs. This type of thinking is essential in making designs that stand out from competitors in an increasingly crowded market.

Overall, studying graphic design and visual communication offers endless possibilities for creativity while providing practical skills needed for a career in the field. It helps students develop a strong foundation for creating visually compelling designs across different mediums, such as print advertising campaigns, digital content creation or social media marketing materials.

Graphic Design Vs UI UX

Graphic design and UI/UX design are two of the most important aspects of visual communication. Graphic design involves creating visual content that communicates a message to a target audience. This can include designing logos, brochures, posters, and websites.

UI/UX design, on the other hand, is focused on creating user interfaces for digital products such as websites and mobile applications. It involves making sure that a product is intuitive and easy to use while also being visually appealing.

While graphic designers focus on creating visuals that are aesthetically pleasing, UI/UX designers focus on designing interfaces that meet users’ needs by making it easy for them to access information and complete tasks. Both fields require an understanding of typography, colour theory, composition, and layout principles.

Overall, both graphic design and UI/UX design play crucial roles in effective visual communication. While there may be some overlap between the two fields in terms of skills required, they each have their own unique set of challenges and objectives.

Graphic Design Vs Branding

Graphic design and branding are two different concepts that work together to create an effective marketing strategy. Graphic design focuses on the visual aspect of a product or service, while branding is all about creating a unique identity for the business. In graphic design, you learn how to use different elements like colour, typography, and images to create designs that communicate a message effectively. You also learn how to use various software tools such as Adobe Photoshop, Illustrator, and InDesign.

On the other hand, branding helps businesses establish their identity by defining their values, mission statement, story, and personality. Branding goes beyond just designing logos or choosing colours; it involves creating a consistent voice across all channels that resonates with your target audience. With branding skills under your belt, you can help businesses create compelling brand identities that resonate with customers.

In conclusion, graphic design and branding are essential skills in today’s competitive market as they play a vital role in establishing the image of any business. By learning both these aspects of visual communication and applying them effectively in your career or business endeavours, you can stand out from the crowd and make an impact in your industry.

Graphic Software Used By Graphic Designers: Adobe Photoshop, Adobe Illustrator, Adobe InDesign

In graphic design and visual communication, it is crucial to have expertise in using graphic software. Graphic designers use Adobe Photoshop, Illustrator, and InDesign to create visually appealing designs. Adobe Photoshop is a raster-based image editor that is used for photo editing, colour correction, and retouching. It has powerful tools like the healing brush and clone stamp tool that help designers remove blemishes or unwanted elements from their images.

Adobe Illustrator is a vector graphics editor that allows designers to create logos, icons, typography, illustrations, and other graphics. The software uses mathematical equations to create images rather than pixels like Photoshop does. This means that designs created in Illustrator can be scaled up or down without losing quality.

Lastly, Adobe InDesign is a layout design software used for creating magazines, brochures, books and other multi-page documents. Designers can use it alongside Adobe Illustrator and Photoshop to incorporate graphics into their layouts seamlessly. InDesign offers powerful text formatting tools with features such as paragraph styles, making it an essential tool for book publishing.

Software Used By Web And App Designers: Figma, WordPress, Elementor.

In graphic design and visual communication, software plays a vital role in creating stunning designs for both web and app platforms. Figma is a cloud-based design tool that allows designers to collaborate in real time, making it an ideal choice for large teams or remote work situations. It offers powerful vector editing tools, prototyping capabilities, and easy-to-use interface components.

WordPress is another widely used software by web designers due to its user-friendly interface and customizable features. It’s an open-source content management system (CMS) that allows users to create blogs, websites, and even online stores without any coding experience. With the help of various plugins like Elementor, WordPress also enables designers to create fully responsive websites with drag-and-drop functionality for easy customization.

Elementor is a popular page builder plugin for WordPress that simplifies the process of designing websites without any coding knowledge. It provides intuitive drag-and-drop editing tools with pre-designed templates to choose from. The plugin has various widgets like sliders, forms, galleries, etc., which can be easily customized according to the designer’s requirements. Overall these software applications are essential tools for any aspiring web or app designer looking to build exceptional digital products efficiently.

Motion Graphics

In graphic design and visual communication, motion graphics is an essential element to learn. It is the art of using animation, video footage, images, and other multimedia elements to create a visually stunning presentation that explains complex information in an easy-to-understand format. Motion graphics can be found in various media forms, such as television commercials, online advertisements, explainer videos, and documentaries.

Understanding motion graphics means knowing how to use different tools like Adobe After Effects (AE) or Cinema 4D. These tools allow designers to create animations with precision and add special effects that make the final product stand out from static designs. In addition to technical skills, motion graphics also requires strong creative skills such as storytelling ability, imagination and attention to detail.

Motion graphics play a vital role in digital marketing today because they help brands communicate their message effectively while engaging their target audience. By learning this skill set within graphic design and visual communication, designers can achieve greater success in their careers by being able to provide dynamic content for clients across industries, including advertising agencies or business owners who need help communicating complex ideas through visuals.

Motion Graphics After Effects

Motion Graphics is a powerful tool in the world of graphic design and visual communication. It enables designers to create visually stunning animations and videos that can captivate audiences and convey complex ideas in an engaging way. With the use of After Effects, a popular software for creating motion graphics, designers can add dynamic elements such as text, illustrations, 3D objects, and special effects to their designs.

Learning Motion Graphics using After Effects involves understanding the fundamental principles of animation, such as timing, easing, and motion paths. It also requires mastering keyframe animation techniques to manipulate properties over time. In addition to these technical skills, designers must also have a strong sense of visual storytelling and design aesthetics to create compelling narratives that resonate with viewers.

Overall, Motion Graphics using After Effects is an essential skill for any designer or visual communicator looking to elevate their work with engaging animations and videos that convey ideas effectively. With continuous learning and practice, designers can unlock endless creative possibilities in their designs.

Elements of graphic design:

In graphic design and visual communication, understanding the fundamental elements of design is crucial. These elements are the building blocks of any successful design project. The first and most basic element is a line, which can be used to direct the viewer’s eye or create texture in a composition. The shape is another important element that refers to two-dimensional forms such as circles, squares, triangles etc.

Colour plays a vital role in graphic design and visual communication by creating an emotional response or conveying meaning. It’s essential to understand colour theory when working with colour as it involves exploring how colours interact with each other visually.

Texture involves using patterns or images to create depth and interest in a design. Lastly, Typography refers to the art of arranging typefaces for effective communication. Designers must choose fonts that complement their designs while also considering readability and legibility factors. By mastering these core principles of graphic design, designers can effectively communicate visually through their creative work products.


In the world of graphic design and visual communication, formatting is a crucial aspect of every project. Proper formatting ensures that your message is clear, concise, and visually appealing to your audience. There are various formatting techniques that designers learn in their training, such as typography, colour schemes, layout design, and the use of images.

One critical aspect of formatting is typography. Designers learn how to select the right font style and size for a particular project to communicate the message effectively. They also learn about font pairing: combining two different fonts to create a cohesive look while still maintaining readability.

Colour schemes are another essential factor in formatting. Designers learn how to choose colours that complement each other or create contrast when necessary. A well-chosen colour scheme can also help convey emotions or moods associated with the brand or product being advertised.

Finally, designers must master layout design and image placement to ensure an overall harmonious composition. This includes understanding visual hierarchy – what elements should be prominent versus secondary – as well as balancing negative space around text and images for optimal clarity. Overall, proper formatting is key to creating effective designs that capture audiences’ attention and successfully communicate desired messages.


In graphic design and visual communication, typography plays a crucial role in creating effective designs. Typography is the art of arranging type to make written language legible, readable, and appealing when displayed. It involves selecting typefaces, point sizes, line lengths, line spacing, and letter spacing.

Typography can convey emotions or moods by altering typeface style or size. For example, serif fonts give a traditional or classic feel, while sans-serif fonts provide a modern look. The use of typography can also guide readers through the content hierarchy by indicating which elements are more important than others.

Moreover, typography has practical implications for readability and accessibility. Designers should ensure that font sizes are appropriate for reading on different devices, such as mobile phones or desktops. They must also consider colour contrast to accommodate individuals with visual impairments who may rely on assistive technology like screen readers to access content online.

In short, learning about typography is essential for aspiring designers who want to create designs that are aesthetically pleasing and functional at the same time. A good understanding of typography can help designers create designs that effectively communicate their message while being accessible to all audiences regardless of their abilities or the device types used.


In graphic design and visual communication courses, students learn how to effectively use colour, typography, imagery, and layout to create visually appealing and engaging designs. They also learn how to effectively communicate messages through their designs by understanding the psychology of colour and the impact it has on people’s emotions.

Students are taught how to use software programs like Adobe Photoshop, Illustrator, and InDesign, as well as other tools like drawing tablets to create digital artwork. They also learn about different design principles such as balance, contrast, hierarchy, alignment and repetition that help guide their decisions when creating a design.

Overall, graphic design is an essential skill in today’s digital age, where businesses rely heavily on web-based graphics for advertising campaigns. With more technology available than ever before, along with new platforms emerging every year (such as TikTok), having a strong foundation in graphic design is becoming increasingly important for anyone looking to work in marketing or advertising.

Image editing:

In the field of graphic design and visual communication, image editing is a fundamental skill that every designer must master. Through image editing software like Adobe Photoshop and Illustrator, designers can manipulate images in numerous ways to create a visually compelling piece of artwork. They can remove unwanted elements from an image, adjust the colour balance, resize or crop an image, add special effects or filters, and much more.

In addition to these basic techniques, there are also advanced methods that require more expertise. For example, designers can use layers to create complex compositions with multiple images or elements. They can also apply texture overlays to give their designs a unique look and feel. Moreover, they can use masking tools to isolate specific areas of an image and apply different effects or modifications only to those areas.

Overall, mastering the skills of image editing is essential for any aspiring graphic designer or visual communicator. It allows them to create powerful visuals that communicate ideas effectively while showcasing their creativity and technical prowess.

Graphic design on the web:

Graphic design on the web is an essential element of visual communication. In today’s digital age, there is a constant need for visually appealing content on the internet to grab and retain attention. Graphic designers are responsible for creating visually stunning designs that convey messages effectively. They use typography, colour theory, composition, and visual hierarchy to create aesthetically pleasing images that communicate ideas.

Graphic design programs often include courses in web design which teach students how to create graphics specifically tailored for online platforms. This includes creating logos, icons, illustrations, and animations optimized for web display. Additionally, students learn about responsive design – ensuring that websites are accessible on various devices with different screen sizes – as well as user interface (UI) and user experience (UX) design principles.

In conclusion, graphic design plays a crucial role in the success of websites by providing users with engaging visuals that enhance their overall experience. It helps businesses stand out from competitors by presenting information in an attractive way while maintaining brand consistency across all mediums of communication. Ultimately, graphic designers who specialize in web design must possess technical skills along with creativity to produce effective digital designs that engage audiences and drive results.

What are design principles?

Design principles are a set of guidelines that help designers create aesthetically pleasing and effective designs. They are the foundation for creating visuals that communicate an intended message to a specific audience. These principles include contrast, alignment, balance, hierarchy, repetition, proportion, and space.

Contrast refers to the difference between elements in a design. This can be achieved through colour, size variation or typeface choices. Alignment is about ensuring all elements in a design have visual connections with each other; this helps create orderliness and structure. Balance involves distributing elements evenly throughout the design composition to create harmony.

Hierarchy is a principle that helps in establishing an order of importance among different elements; this allows viewers to easily navigate through the piece of visual communication. Repetition emphasizes consistency by repeating certain styles or graphics within the design composition; it provides coherence and rhythm throughout the entire piece of work.

How do design elements affect the outcome of a design?

One of the key elements in graphic design and visual communication is the role of design elements. Design elements refer to the basic visual components that make up a design, such as colour, typography, shape, texture, and space. These elements play a critical role in determining the overall outcome of a design by creating an aesthetic appeal that engages with its intended audience.

For instance, colour is one of the most important aspects of any design. Different colours evoke different emotions or moods, which can affect how people perceive a brand or product. The use of typography also contributes to how successful a design will be because it impacts readability and legibility. In addition to this, shapes have meanings that can influence how people interpret designs – circles suggest unity, while squares connote stability.

Overall, understanding how various design elements work together can greatly enhance your ability to create effective visual communication pieces, whether you are working on web designs or print ads. Learning how each element interacts with another element and what message they convey when combined together will help you create something that truly stands out from other designs out there!

What are the most important design principles to adhere to?

As a graphic designer or visual communicator, there are several design principles that you need to adhere to. First and foremost is the principle of balance. Every design should have visual balance, which means that the elements in the design should be arranged in a way that creates a sense of harmony and equilibrium in the viewer’s eye.

Another important principle is contrast. This refers to using different colours, shapes, sizes, textures, or fonts to create an interesting and dynamic composition. Contrast helps draw attention to specific elements within a design.

Thirdly, typography plays an essential role in any design project. Effective typography can either make or break your message, as it forms a significant portion of your brand identity. Therefore it is crucial always to choose well-balanced fonts that complement each other.

In conclusion, adhering to these fundamental principles will help you create visually appealing designs with clear communication messages that capture your audience’s attention effectively.

How can design principles and elements be used together to create aesthetically pleasing designs?

In graphic design and visual communication, you will learn about the various design principles and elements that are essential for creating aesthetically pleasing designs. Design principles include balance, contrast, alignment, repetition, and proximity. These principles help establish a sense of order and harmony in a design by incorporating elements such as colour, typography, images, and shapes.

Using these design principles together with the various design elements can create compelling designs that capture attention and communicate effectively. For example, incorporating contrasting colours can create visual interest, while using typography to emphasize certain text creates a hierarchy within a layout. Additionally, utilizing white space effectively helps to create balance within a composition.

When designing any visual communication material such as brochures or websites, or graphics on social media platforms such as Facebook posts or ads on Instagram, having an understanding of how to utilize these fundamental concepts can go a long way in creating effective visuals that attract viewers’ attention quickly while communicating the message clearly.

What types of tools are available to help create designs with principles and elements in mind?

In graphic design and visual communication, you learn about the principles and elements of design. These principles include balance, contrast, emphasis, movement, pattern, proportion, rhythm and unity, while the elements consist of line, shape/form, texture/patterns, space/depth and colour. Putting these concepts into practice when designing graphics or layouts for marketing materials or websites requires tools that can help guide creativity whilst keeping these principles in mind.

One such tool is Adobe Creative Suite which offers a range of software for designing, including Illustrator for vector-based designs or Photoshop for photo manipulation. Adobe also provides access to stock images to use as part of your designs. Other tools available include Canva, which provides an easy-to-use drag-and-drop interface to create professional-looking designs without having any prior experience in graphic design. Another example is Sketch which focuses on digital product design with a focus on user interface (UI) design.

Overall there are many different types of tools available that can be used to create designs with principles and elements in mind depending on what the designer is most comfortable using. The important thing is being able to apply the knowledge learnt about these principles when creating effective visuals that communicate effectively with their intended audience.

How do different elements interact with each other in a successful design?

In graphic design and visual communication, it is crucial to understand how different elements interact with each other to create a successful design. These elements include typography, colour, imagery, layout, and negative space. Typography plays a significant role in conveying the message of the design, as it can evoke different emotions based on its style and size. Colour also plays an important role in the overall feel of the design, as each colour has its own meaning and can influence mood.

Imagery is another element that can help convey a message or feeling within a design. It is essential to choose the right image that complements the text or enhances its meaning. The layout is also important as it guides the viewer’s eye through the design and helps them understand its hierarchy. Negative space or white space is an often-overlooked element but can be used effectively to create balance within a design.

To create a successful design, all these elements must work cohesively together rather than compete with one another for attention. The goal should always be for everything to complement each other seamlessly while emphasizing what needs emphasis without distracting from what does not need emphasis. In essence, understanding how these elements interact with one another allows designers to craft designs that are visually appealing while still effectively communicating their intended message.

What criteria should be used to evaluate if a design follows sound design principles?

There are several criteria that can be used to evaluate if a design follows sound design principles. One of the most important is clarity. A good design should clearly communicate the intended message without causing confusion or ambiguity. This means that the use of typography, colour, imagery, and layout must all work together harmoniously to make the message easy to understand.

Another important criterion is visual hierarchy. A well-designed piece should guide the viewer’s eye in a logical order, emphasizing key information and creating a sense of balance and proportion. This can be achieved through the use of size, contrast, and placement.

Finally, consistency is also crucial in evaluating good design principles. Consistency across different elements, such as typography or colour, helps create a cohesive look that reinforces brand identity or messaging. In summary, effective designs should prioritize clarity, visual hierarchy and consistency to ensure they communicate their intended message effectively while engaging viewers visually.

The role of images in web design:

One of the most important aspects of web design is the use of images. Images play a crucial role in communicating a message, engaging users, and enhancing the overall aesthetic of a website. In graphic design and visual communication courses, students learn how to choose and edit images that are appropriate for their intended purpose.

Images can be used to create a visual hierarchy, guide users through content, and break up large blocks of text. They can also be used to evoke emotions or convey a brand’s personality. Students learn about image resolution, file types, compression techniques, and colour theory to ensure that images look their best on different devices.

Additionally, students learn how to optimize images for web performance without sacrificing quality. This involves using tools like Adobe Photoshop or Illustrator to edit images for size and format while maintaining clarity and sharpness. Overall, an understanding of the role of images in web design is essential for creating visually appealing websites that effectively communicate their message.


In the field of graphic design and visual communication, the composition is a crucial aspect to master. Composition refers to how elements are arranged within a design or image. A well-composed piece can effectively communicate the intended message to the audience, while poor composition can result in confusion or distraction.

One important principle of composition is balance. Visual balance can be achieved by evenly distributing elements throughout the design or image, creating a sense of harmony and equilibrium. Another key principle is contrast, which involves using differences in colour, size, shape or texture to make certain elements stand out and draw attention.

Finally, understanding hierarchy is also essential for an effective composition. Hierarchy refers to arranging elements in order of importance so that the viewer’s eye naturally moves from one element to another in a logical sequence. By mastering these principles of composition and applying them thoughtfully in their work, designers can create compelling visuals that engage and inform their audience.


Balance is a fundamental principle in graphic design and visual communication. It refers to the distribution of elements within a composition to create an overall sense of equilibrium. There are two types of balance: symmetrical and asymmetrical. Symmetrical balance is achieved when the elements on one side of a composition mirror those on the other side, creating a sense of stability and order. Asymmetrical balance is achieved when different elements are used on either side, but they still maintain an overall visual harmony.

Incorporating balance into designs can help create a more visually appealing image that resonates with viewers. This principle helps guide designers in determining which elements to place where, such as selecting typefaces, colours, images or graphics that complement each other well while maintaining proportionality throughout the design.

Understanding and applying principles like balance can be key to conveying effective messages through graphic design and visual communication. By studying these concepts, designers learn how to effectively arrange information using principles that have been time-tested for their effectiveness.


Proximity is a crucial element in graphic design and visual communication. It refers to the placement of elements in relation to one another. When designing any piece of visual content, it’s important to think about how elements relate to each other and how they can be arranged for maximum impact.

Using proximity effectively helps create a sense of organization and hierarchy within a design. By grouping related content together, you can guide the viewer’s eye through the design in a logical way. This can help make sure that key information gets noticed first while also creating a sense of balance and harmony throughout.

Proximity is not just limited to typography or images; it also applies to colour schemes, shapes, patterns, and textures. By considering all the elements together holistically, with proximity as one component of many, designers can create compelling visuals that communicate effectively with their intended audience.


Alignment is an essential aspect of graphic design and visual communication. It refers to the placement of elements in a composition to create harmony and balance, leading the viewer’s eye across the page. When designing a layout, it is vital to consider how each element relates to one another and how they contribute to the overall message.

There are several types of alignment that designers use: left-aligned, centre-aligned, right-aligned, justified-aligned, or ragged-aligned. Left-aligned text is the most commonly used type; it creates a clean look and makes reading easy for viewers. Centred alignment can be used for headlines or titles but should be avoided for body text as it can make reading difficult. Right alignment can add interest to a design but should also be used sparingly.

In conclusion, understanding alignment principles in graphic design and visual communication is crucial for creating effective compositions that convey messages effectively. It helps designers build layouts that are pleasing to the eye while still being functional and user-friendly. By mastering these techniques through practice and observation of successful designs in real-world applications, designers can create stunning visuals that communicate their intended message with clarity and impact.


One of the key principles in graphic design and visual communication is the use of repetition. Repetition involves repeating a visual element throughout your design to create a cohesive and consistent look. This can be achieved by using elements such as colour, shape, texture, or typography.

When used effectively, repetition can help to reinforce branding and messaging. For example, if you are designing a logo for a company, you may choose to repeat certain colours or shapes throughout the design to create an association with that brand.

Repetition can also be used to create patterns or rhythm within a design. By repeating certain elements at regular intervals, you can create a sense of movement or flow that draws the viewer’s eye through the composition. However, it is important not to overuse repetition as it can quickly become monotonous and boring for the viewer.


In graphic design and visual communication, contrast is one of the essential elements that designers use to create visually appealing compositions. Contrast refers to the juxtaposition of different elements, such as colours, shapes, textures, or sizes, to create a sense of interest and depth in a design. By using contrast effectively, designers can guide the viewer’s eye towards specific areas of a design and communicate hierarchy and emphasis.

There are various types of contrast that designers can use in their work. For instance, colour contrast involves using different hues or saturations to create visual interest and separation between elements. Shape contrast involves contrasting geometric shapes with organic forms. Texture contrast makes use of tactile qualities like smoothness versus roughness or shiny versus matte surfaces.

Contrast is not only crucial for creating visually attractive designs but also plays an essential role in enhancing readability and accessibility. For example, using high-contrast colour combinations or font styles with significant differences in weight or size can improve legibility for people with visual impairments. Overall, understanding how to incorporate contrast effectively into designs is fundamental knowledge for any aspiring graphic designer or visual communicator seeking to create compelling visuals that capture attention and communicate messages effectively.

 White Space

White space is one of the key elements that graphic designers and visual communicators learn about. It refers to the area in a design or layout that is left blank or unmarked. This may include margins, gutters, padding or even areas between lines of text. White space is important for several reasons. Firstly, it helps to create balance and harmony in a design by giving each element room to breathe. Secondly, it provides clarity and focus for the viewer’s eye by directing attention to specific areas of the design.

In addition to these benefits, white space can also have a psychological impact on the viewer. By creating a sense of openness and simplicity, it can help to convey a message of elegance, sophistication or professionalism. Conversely, when used strategically with bold typography or striking imagery, white space can also create drama and excitement within a design.

Overall, understanding how to use white space effectively is essential for any graphic designer or visual communicator who wants their work to be visually appealing and effective in communicating its intended message.


Hierarchy is an essential principle in graphic design and visual communication. It refers to the arrangement of elements in a design to create a clear hierarchy of importance, allowing viewers to easily navigate and understand the information presented. This can be achieved through various techniques such as size, colour, contrast, typography, and placement.

One common way to establish hierarchy is through the use of contrasting scales and sizes. The most important element should be the largest on the page, while secondary elements should be smaller in proportion. Another technique is using colour or contrast to draw attention to certain elements over others. The use of typography also plays an important role in establishing hierarchy by using different fonts for headings versus body text.

Overall, understanding how to utilize hierarchy effectively can greatly enhance a design’s ability to communicate its intended message clearly and efficiently. It allows designers to guide viewers’ eyes through a composition while avoiding confusion or disorganization.

Photography & Artwork

In graphic design and visual communication, you will learn the art of creating visuals that communicate a message effectively. One aspect of this is photography and artwork. You will learn how to use different types of cameras, lenses, lighting equipment, and post-processing software to capture stunning photos that convey an idea or emotion. You will also study the principles of composition, colour theory, and typography to create artwork that communicates effectively.

Moreover, you will learn about the importance of copyright laws and ethical practices when using photographs or artwork created by others. This includes understanding how to properly attribute credit for images used in design projects and obtaining permission from artists before utilizing their work commercially. Additionally, you will explore ways to modify existing images through techniques such as scaling, cropping, retouching or colour correction without infringing on intellectual property rights.

All in all, photography and artwork play a vital role in graphic design and visual communication. Learning these skills with a focus on ethics and legal requirements surrounding image usage within designs makes for quality outcomes while avoiding any legal issues which could arise due to improper use.


In the field of graphic design and visual communication, one of the key skills that students are taught is how to create visually appealing and effective designs that communicate a clear message. This involves not only mastering techniques such as colour theory, typography, and composition but also developing a deep understanding of the psychology behind how people perceive and interpret visual information.

Another important aspect of graphic design and visual communication is learning how to work with clients to understand their needs and goals and create designs that meet those requirements while also staying true to your own vision as a designer. This often requires strong communication skills, including the ability to listen carefully, ask questions, provide feedback, and explain your creative choices.

Ultimately, what you learn in graphic design and visual communication is all geared toward helping you create designs that resonate with audiences and achieve specific objectives. Whether you’re designing a logo for a new business or creating an infographic to convey complex data in an engaging way, resolution – or the ability to bring clarity and focus to your designs – is key. Honing your technical skills, developing your creative voice, and learning from others’ experiences through case studies or workshops will help you become successful in this career path.


DPI, or dots per inch, is a crucial concept in graphic design and visual communication. It refers to the resolution of an image, which is measured by the number of dots that can fit into one inch. The higher the DPI, the more detailed and clear an image will appear. As a copywriting assistant in this field, it’s essential to understand DPI when working with images and graphics.

When creating designs for print materials such as business cards or brochures, it’s important to ensure that your images have a high enough DPI for them to be crisp when printed. A minimum DPI of 300 is recommended for printing quality images, while digital formats can vary based on screen size and device type.

In addition, understanding DPI helps you optimize web graphics for faster loading times while maintaining quality visuals. To keep file sizes small without sacrificing quality, designers often use 72 DPI as a standard resolution for online content such as website banners or social media posts. Overall, having knowledge about DPI ensures designers create appealing visuals that are suitable across different mediums, whether print or digital platforms.


PPI, or pixels per inch, is a crucial concept to understand when it comes to graphic design and visual communication. It refers to the number of pixels in one inch of an image, and it directly affects the quality of the image. The higher the PPI, the more detailed and sharp the image will appear.

In graphic design, understanding PPI is essential because it determines how large an image can be printed without losing its quality. Printers have different resolutions, so designers must make sure that their images have enough PPI for printing purposes. For example, a common standard for print resolution is 300 PPI. If an image has only 72 PPI and needs to be printed at a size larger than what its current dimensions allow for 300 PPI resolution, then this could cause pixelation issues.

In visual communication, knowing about PPI also matters because digital displays come in various sizes and resolutions as well. Designers must optimize their visuals for these different screen settings to ensure that they look good across all devices where people might view them.


Typography is a fundamental aspect of graphic design and visual communication. It refers to the art and technique of arranging type, including selecting typefaces, point sizes, line lengths, line spacing, and letter spacing. Typography affects how a message is communicated visually and can evoke emotions or convey meaning.

In graphic design classes, students learn about the different types of fonts available, their characteristics, and how to use them effectively in designs. They also learn about hierarchy and how to create a visual hierarchy using typography. This involves determining which elements should be emphasized more than others through size variations or boldness.

Moreover, students are taught about legibility and readability when designing with type. Legibility refers to how easily letters within words can be distinguished from one another, while readability relates to the ease at which words are read as a whole. Understanding these concepts helps designers create designs that are easy for readers to understand quickly while conveying the intended message effectively.