What Size Is Best For Facebook Ads?
When handled appropriately, Facebook video advertisements pay off big time and may earn a spot in any brand’s marketing mix, large or small.
Brands all around the globe have observed their efficacy and are increasing their use of Facebook videos in advertising to attract new audiences and produce more leads.
According to Facebook study, 39% of individuals have found new companies or items as a consequence of viewing a mobile video. That is why you should concentrate your efforts on developing more video content to sell your goods or services.
We’re here to assist if you want to start developing video advertisements for Facebook but don’t know what the video ad standards are.
Join us on a trip to learn about Facebook video dimensions, best practices, sizes, and specs to help you determine which ones are right for your company at Blue Sky Graphics online graphic design course!
In 2022, Facebook Video Size and Aspect Ratio
You may utilize several aspect ratios for Facebook video advertising. You may choose any ratio between 9:16 and 10:9 to ensure that your video appears fantastic on every platform.
It’s clear that landscape and square videos appear better on desktop screens, but vertical and full portrait modes look fantastic on mobile devices. Make sure to keep this in mind while deciding on the best video aspect ratio for your ad.
Also, keep in mind that since we live in a mobile world and people use their phones to check their social media feeds more than ever, vertical videos have a significant edge, particularly when it comes to Facebook advertisements.
Remember that there is no success formula, and you should continue to experiment to find the ideal ratio for your niche and audience.
Because not all video aspect ratios are permitted or even suit all Facebook video ad spots, make sure you thoroughly examine the Facebook video ad standards.
Check out this detailed chart to learn about the various video requirements for ad placements.
In addition, we’ll dissect each ad location to determine the video needs, best practices, and specs.
Facebook Video Ads Specifications and Placements
As the network becomes more varied, it provides a plethora of locations where you may market your movie.
Because Facebook videos may provide a variety of effects based on the user’s aim, results may vary, and you should determine what works best for you after establishing your objectives.
However, in general, you may use Facebook advertisements to:
Increase your reach.
Increase participation
Boost video views
Conversions must be increased.
Let’s look at the attributes of each location to discover where they shine so you can pick where to position your video advertisements to get the best results.
Video Ads on Facebook Feed
For good reason, Facebook video feed advertising are among the most popular. They appear alongside postings from friends, family, and favorite companies in the ideal spot to capture people’s attention—their newsfeed.
To appear on the user’s newsfeed, you may submit a normal video, a 360 video, or a video carousel, so let’s look at the technical specs and sizes for each video kind.
A. Film
The feed video ad is the most straightforward method to promote on the platform, as well as one of the most successful in terms of reach, engagement, and conversions. Let’s look at the specs to discover the Facebook video size and other information about this location.
Resolution of video
Facebook advises uploading the highest definition source video available that fits the Facebook video ad size and ratio limitations and does not include letter or pillar boxing. A video resolution of at least 1280 x 720 pixels is required.
Aspect ratio of video
The Facebook feed video supports all aspect ratios from 9:16 to 16:9, as shown in the video requirements across ad placements, so it all relies on your targeting and where your audience spends the most time.
You may use the square size that is compatible with most devices, or you can split out your advertisements and make distinct versions of your movie for the mobile feed and the desktop feed.
Duration of the video
You may submit movies of up to 240 minutes in length. However, research reveal that the ideal Facebook video ad duration is around 15 seconds, since shorter videos perform better.
Users will be able to see your complete video, and you will be able to effectively share your entire message. Facebook suggests films that immediately convey a message or capture people’s interest and entice them to remain for a lengthier video.
Video file format
Most file kinds are supported, although MOV or MP4 movies get the best results.
Facebook video thumbnail dimensions
The Facebook video thumbnail should be the same aspect ratio as your video and have a high quality of at least 1,280 by 720 pixels. If your video thumbnail has more than 20% text, you may notice a reduction in video delivery.
Size of video file
The maximum video upload size on Facebook is 4GB.
Caption for video.
Optional, but highly encouraged.
Video audio.
Optional, but highly encouraged.
Link to a Facebook video
The headline is 25 characters long, while the description is 30 characters long.
A excellent example of a Facebook video commercial from Red Bull that advertises their annual Flugtag event, a competition in which players construct their own flying aircraft, is seen below. Because the video material from the event is thrilling and naturally engaging, commercials like these perform well.
Fun and innovative films like this one, designed to increase engagement and reach, are ideal for newsfeed placement since they often catch the audience’s attention in seconds and are liked and shareable.
B. 360-degree video advertisements
360-degree videos are immersive experiences in which viewers may explore the video by rotating their device or dragging their finger to see the surroundings. That’s a terrific technique to promote a video since the scenes appear to come to life in front of your viewers, leaving a lasting impression.
