What Is The Perfect Size For Banner On Amazon?
Follow these guidelines to meet the requirements of our content specification for.
Tiles and page sections
Tile sections on store pages can be customised. Text, images, videos, and products can all be included in a tile.
Page limits for sections
Every Store page includes a header section and must include at least one additional content tile.
Each page can have up to 20 sections in total, with a maximum of:
4 video tiles for the background
1 product grid tile, 1 gallery tile, 1 featured deal tile, and 1 recommended product tile
If you reach the tile type limit, you won’t be able to add another unless you delete an existing tile of that type. You can also change the content of any existing tile of that type.
Sections should be divided.
Split sections are made up of multiple tiles that can be arranged in a variety of ways.
The height of single-row split sections varies. Click on the gear icon and use the height adjustment control to adjust the height.
Sizes of tiles
In Stores, there are two types of tiles: basic tiles and variable-height tiles.
The fundamental tiles
The aspect ratio of basic tiles is fixed. Full width, large, medium, and small are the four basic tile sizes.
Amazon Advertisements – Stores design guidelines
Follow these guidelines to meet the requirements of our content specification for.
Tiles and page sections
Tile sections on store pages can be customised. Text, images, videos, and products can all be included in a tile.
Page limits for sections
Every Store page includes a header section and must include at least one additional content tile.
Each page can have up to 20 sections in total, with a maximum of:
4 video tiles for the background
1 product grid tile, 1 gallery tile, 1 featured deal tile, and 1 recommended product tile
If you reach the tile type limit, you won’t be able to add another unless you delete an existing tile of that type. You can also change the content of any existing tile of that type.
Sections should be divided.
Split sections are made up of multiple tiles that can be arranged in a variety of ways.
The height of single-row split sections varies. Click on the gear icon and use the height adjustment control to adjust the height.
Sizes of tiles
In Stores, there are two types of tiles: basic tiles and variable-height tiles.
The fundamental tiles
The aspect ratio of basic tiles is fixed. Full width, large, medium, and small are the four basic tile sizes.
Tiles with varying heights
Variable-height tiles change the aspect ratio of the tile based on the height of the content. Variable height is supported for image and text tiles.
To adjust the height of a split section, click the gear icon and use the height adjustment control.
Crop the image to make it shorter in height for full-width images and images with text tiles.
Types of tiles
Header
The header, which appears at the top of your Store, contains a hero image, brand logo, and navigation bar.
Header image with a hero
The hero image appears at the top of every page in your Store, above the navigation bar, and assists in distinguishing your Store’s navigation and content from Amazon’s.
We recommend that you carefully select your hero image for each page, as these are the first images that shoppers will see when they arrive at your Store. This visual greeting can help you make a good first impression.
Zones of safety for hero images
We require a safe zone, which is an area in the centre of your image that will always be visible, to ensure your hero image looks great on any device.
In some cases, up to 30% of the hero image will be cropped, including 15% from both the left and right sides.
To ensure a high-quality display for shoppers, keep all vital parts of your hero image inside the safe zone.
In the header, there is a brand logo and a navigation bar.
The navigation bar appears beneath the hero image and contains links to all of your Store’s pages, beginning with your Store’s homepage.
The brand logo serves as a home button and appears on all navigation pages.
Textured tile
Text tiles can link to a Store page or a detail page and contain freeform text.
Text can be aligned to the left, right, centre, or justified.
Image tiles can be linked to a Store page or a product detail page.
Zones of safety for images with link titles
When you add a link title to an image tile, it will cover up some of the image.
Around 19% of the image will be obscured at the bottom of rectangle images (medium and full-width tiles) with link titles.
The link obscures 19% of the height.
In the case of square images (small and large tiles) with link titles, approximately 12% of the image will be obscured at the bottom.
12 percent of the height is obscured by the link
Images from mobile devices
All image tiles allow you to use a custom image and layout for mobile devices if desired.
Certain text fields aren’t supported by the custom mobile layout option and will only be visible to desktop shoppers.
If you select this option, make sure to preview the tile on both mobile and desktop to ensure high-quality results on both.
Custom mobile layouts in full-width, large, and medium image tiles are not bound by an aspect ratio, so they can differ in height and shape from your desktop layout.
Text embedded in images
It is not recommended to upload images with embedded text. Search engines and people who use screen readers to navigate your Store will not be able to read the text. Use the “Image with text” tile option to add text to images.
Specifications for image tiles
Size of the tiles Maximum file size Minimum image size (desktop) Minimum image size (custom mobile)
5 MB in full width 1,500 20 px* 1,680 20 px* Large 5 MB 1,500 1,500 px 1,680 20 px* Medium 5 MB 1,500 750 px 1,680 20 px* Small 5 MB 750 750 px 750 750 px * An image width of 3,000 px is recommended for a high-resolution display on all devices. The image height must be at least 32 px if a title is added to the image tile.
Tiled image with text
There are two layout options for the image with text tile:
Image with text over it
This layout allows you to directly overlay text on top of an image. It entails the ability to:
Link to a product detail page or a store page
Add a variety of text elements, such as a prefix, heading, body, and link text.
Text size, alignment, and content padding can all be customised.
Set the colours and position of the text overlay on the image.
