What Is The Facebook Background Colour Code?
Facebook’s official colours are blue, grey, black, and white. We recommend utilising the Facebook colour palette for personal projects and visiting the corporate website for commercial use. #3b5998 is a shade of blue represented by the hexadecimal colour code. #3b5998 is composed of 23.14 percent red, 34.9 percent green, and 59.61 per cent blue in the RGB colour paradigm.
What Does the Blue Colour Indicate?
As previously said, the psychological influence of colour plays a significant role in determining the hue associated with a specific brand. Thus, the issue arises as to what the Blue hue signifies. As with Green, the blue hue has a calming and relaxing effect on individuals. Additionally, blue signifies peace, making it an excellent option for a worldwide network that links the whole globe.
Role of Colours in Marketing
The majority of people believe that the colours associated with a brand are chosen at random. However, this is not the case. Colours have long played a significant role in brand promotion. However, what considerations are considered while deciding on a certain colour? To be sure, any colour picked by a brand is heavily influenced by the psychological impact on consumers. And with tremendous effect comes great engagement, right?
For example, the colour green is linked with health, serenity, and nature. Additionally, it has a soothing and relaxing psychological effect on humans. As a result, it is unsurprising that a company like Starbucks utilises the colour green in its logo to convey that its drinks are nutritious and refreshing.
Consider another example, this time one of the most popular social media applications, Snapchat. Thus, Snapchat’s platform and logo are both yellow. Indeed, it is thought that the colour yellow has an optimistic and joyful psychological effect on individuals. Thus, it is unsurprising that a social networking app where users attempt to have fun with one another employs the yellow hue.
Colours and their meanings
While hues such as red, blue, yellow, and green are considered fundamental, they play a critical function in commerce.
Colour is critical in branding and marketing since it is where buyers form their initial impressions. Additionally, colour is critical in developing a strong brand identity for a business. Colours are more than a means of communication; they communicate emotions, sentiments, and experiences. There are symbolic connotations associated with many colours, and businesses should be aware of them since picking a colour scheme may significantly impact their business – it can either make or destroy them.
Why is colour so significant?
Colour psychology is a subfield of psychology that studies colours and their influence on human behaviour. Years ago, Egyptians researched the influence of colours on mood and employed them to aid overall development. Previously, red was associated with increased circulation, yellow with purification, blue with pain relief, purple with skin issues, orange with increased vitality, and black with death and rebirth.
In general, Colour Psychology showed that colour may impact human behaviour, perception, and effectiveness. According to a research titled “Impact of colour in marketing,” 90 per cent of buyers make product judgements solely based on colour.
Another research, named “Exciting red and competent blue,” discovered that the brand colour had a significant impact on customers’ purchase intent since the hue communicates the company’s identity and personality.
These studies established a significant relationship between brand colour and customer reaction; consequently, business owners, advertisers, designers, and office leaders must be aware of this relationship because selecting the right colours can result in a more successful business venture. Join the graphic design course by Blue Sky Graphics to learn more about colour theory and how to use it to create eye-catching designs.
Colours have universally recognised meanings, and the following is a short rundown:
Blue – Blue is widely regarded as a highly optimistic hue. It may elicit feelings of trust, security, and accountability. Additionally, it is connected with creation and tranquillity. Blue instils a sense of trust and security, which is why several organisations rely on it.
Red – The colour red is a strong one. It is highly energising, forceful, and provocative. Red may be utilised to infuse your product with passion and vitality.
Green — This hue is associated with health and nature. Additionally, it has a soothing effect, particularly in lighter hues of green.
Yellow – Yellow is a hue associated with vitality and optimism. It may also be encouraging and fascinating, which is why certain tag prices are in this hue to attract buyers’ attention.
Purple – This colour evokes feelings of refinement, nostalgia, exclusivity, and monarchy, making it ideal for high-end jewellery.
Pink — Dark tones of pink are energising and energising, while lighter shades exude a romantic vibe.
Orange — Due to its bright, pleasant, and joyful vibe, this hue might benefit youngsters.
Brown- This hue evokes a sense of simplicity and solidity. Additionally, it appears to be extremely down to earth.
Black – Black is used to advertise a serious or traditional campaign. This hue exudes refinement and exclusivity, which pairs nicely with high-end items.
White – This hue appears to be quite basic, but it conveys purity and cleanliness and is extremely appealing to the human eye when utilised correctly.
Each hue has a corresponding meaning and transmits a certain emotion, making them more essential; this is why it pays for company owners to have some background knowledge before selecting a colour scheme.
Consider the following factors while selecting a colour scheme:
Apart from understanding the meaning of different colours, company owners should know the other elements to consider when selecting a colour scheme. Here are a few:
Given the nature of their business, owners should be aware of the message they wish to communicate to the public; in this situation, the message may be matched to a suitable colour shade.
Additionally, company owners must understand their target market and who they are selling their services or products to for the hue to be appropriate for the type of encouragement desired by the target consumers.
Consistency in a brand’s colour palette bolsters its market identification. Additionally, it assists the company in standing out and rising above the industry’s fierce rivalry. Additionally, consistency earns clients’ confidence, loyalty, and familiarity.