What Are The Basic Elements Of Digital Design?
Graphic design is the art of combining images, text, and ideas to create works that capture the viewer’s attention and communicate a certain message. Because graphic designers are always attempting to find out how to do just that, they have created a variety of techniques and methods for structuring and completing their work. You may learn graphic design online at Blue Sky Graphics.
The seven basic components of graphic design are line, shape, colour, texture, type, space, and image. Each offers a unique set of benefits and drawbacks. Once you have mastered these basics, you will be able to advance your graphic design portfolio.
Lines are never just a collection of points linked together. Depending on their shape, weight, length, and context, lines may help organise information, define shapes, imply movement, and convey emotions.
When it comes to selecting the appropriate lines for their projects, designers have a plethora of options. Lines may be used as a guide: Grids used in print design may serve as guidelines, adding structure and direction to projects. Meanwhile, visible lines with weight and form may be used to communicate a variety of feelings and moods in a designer’s final work.
In graphic design, shapes are best defined as areas, forms, or figures enclosed inside a border or closed outline. Every graphic designer should have a working knowledge of two types of shapes: geometric and organic (or “free-flowing”).
In nature, geometric forms may be two-dimensional or three-dimensional. They are often abstract and straightforward, consisting of a sequence of dots linked by straight or curved lines. Geometric shapes include triangles, pyramids, squares, cubes, rectangles, pentagons, hexagons, octagons, decagons, circles, ellipses, and spheres.
Organic forms are much less constant, proportional, and defined than synthetic forms. They may be symmetrical or asymmetrical. They may take the form of natural objects such as leaves, crystals, and vines or abstract shapes such as blobs and squiggles.
Colour may be a powerful tool for communicating a mood to your audience or evoking an emotional response from them. Colour theory and the colour wheel are helpful tools for graphic designers who want to utilise a single colour or a combination of colours harmoniously — or deliberately discordantly — in their work.
Certain colours are categorised into different categories in graphic design.
The main colours (red, yellow, and blue) are the pigments used to produce all other colours. There is no way to produce red, yellow, or blue via the use of other colours. However, when they are combined, a rainbow of colours results.
By mixing two primary colours (violet, green, and orange), secondary colours (violet, green, and orange) are created: Orange is formed when red and yellow mix; purple is formed when blue and red combine; and yellow and blue create green.
Tertiary colours (red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet) are the six hues that result from the combination of a primary and a secondary colour.
Colour harmonies are created when two or more colours are chosen depending on their colour wheel positions.
A surface’s texture defines its feel; it may be hairy, smooth, rough, soft, sticky, or glossy. The majority of graphic designers are required to visually convey texture via the use of illusions that mimic how their work would feel if visitors could touch it. Texture is critical for giving designs a polished and professional appearance.
There are many techniques for incorporating texture into your design work. If your inspiration comes from nature, you may choose to work with organic textures such as leaves, tree bark, stones, fur, flowers, grass, and soil.
If you like photography, you may learn to layer your work by including images into your background. Adjust the saturation and transparency settings of your image to generate textural contrast and notice the effect on your design’s mood.
Whether you are choosing a font or creating your own typography for a graphic design project, it is essential that the type be legible and appropriate for the subject. Because type has such an impact on the overall tone of a design, consider whether your letters should be printed or scripted, and if their angles should be crisp or rounded.
The weight of your letters is also critical to your design. Letters that are large or thick often indicate the significance of the words they represent. However, if you are not careful, they may seem heavy-handed or disrupt the design’s balance. While thin letters may be beautiful and modern, they can also be seen as fragile. If you are having difficulty deciding on a single font or size for your logo, you may be able to include multiples into the final design. However, as a general rule, no project should contain more than three.
Spacing is a critical element in every designer’s toolkit. It may give a design more breathing room, increase its visual impact, balance off heavier visual components, and draw attention to important images or phrases. A design that is overly cluttered aesthetically makes it difficult for your audience to understand.
Spacing may be used to either separate or link things. A little gap between visual components implies a strong connection, while a large space shows a weak link. While surrounding a visual element with space emphasises its importance, the space itself may suggest loneliness and isolation.
Whether graphic designers use photographs or drawings, they rely on images to grab their audience’s attention and communicate certain messages. A photograph serves several purposes: it provides context for a designer’s message, it adds necessary drama or action, and it creates an overall mood.
When using photographs into your work, it is important to choose photos that communicate the intended storey while also maximising aesthetic appeal. You could use a photograph with a lot of contrasting colours and textures to interest visitors visually. Alternatively, you might highlight a certain part of a photograph to show the area on which they are concentrating their attention.
Images are one of the most effective forms of visual communication. If you harness their strength effectively, your work will convey much more than you ever thought possible.