Instagram – Twitter – Facebook – The complete guide to social media image sizes for 2022
If there was just one social networking site on the internet, managing our digital lives would be so much easier. Unfortunately, there are several, and each platform has its own set of variable social media picture sizes that users and designers must follow in order to get the most out of visual material while interacting and sharing with others.
We’re not just talking about avatars, covers, banners, and headers; we’re talking about articles, videos, advertising, and thumbnails, which adds up to a lot of suggested social media sizes to follow. So, to make things a little simpler, this tutorial examines the seven most popular social media platforms—Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest, and YouTube—as well as all of the crucial, suggested picture sizes to be aware of while engaging in social digital creative.
1. Instagram
We’re keeping the following specialised picture formats in mind for Instagram: “Highlights” are the greatest sections of Instagram posts pinned to the top of your wall, “carousel ads” enable many photos per ad, such as for multi-product galleries, and “IGTV” is a separate video app.
Instagram Sizes & Dimensions Recommendations:
Instagram cover photo
320 × 320 pixels
Instagram postings and image advertisements
1080 x 566px landscape
1080 x 1350px portrait
1080 × 1080px square
1.91:1—4:5 aspect ratio
1080px is the recommended width.
566—1350px is the recommended height.
Thumbnails on Instagram
161 x 161px is the size of the display.
1080px is the recommended width (upload images as large as possible)
Instagram Stories and Instagram Stories Ads
1080 x 1920px is the recommended resolution.
9:16 aspect ratio
Maximum file size is 30mb…
However, keep in mind that the bigger the picture, the slower the buffer!
“Consider leaving roughly 14 percent (250 pixels) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call to action,” according to official standards.
Carousel on Instagram
1080 x 566px landscape
1080 x 1350px portrait
1080 × 1080px square
Aspect ratios are as follows: landscape 1.91:1, square 1:1, and vertical 4:5.
1080px is the recommended width.
566—1350px is the recommended height (dependant on orientation of image)
IGTV
1920 x 1080px is the recommended resolution (vice versa for landscape)
Height of the cover image: 420px
Width of cover image: 654px
The aspect ratio is 1:1.55.
2. Twitter
Twitter’s specialities include “twitter cards,” which allow you to attach links with photos to tweets, and “moments,” which are similar to Instagram highlights. The newest addition to their marketing arsenal is “Fleets,” which is presently only available on mobile devices.
2. Sizes and dimensions for Twitter:
Twitter account
400 x 400px profile image
2mb is the maximum file size.
1500 x 500px Banner
The aspect ratio is 3:2.
Tweets
1024 x 512px is the recommended size.
16:9 aspect ratio
The maximum file size for photos/GIFs on a phone is 5mb, while the maximum file size for photos/GIFs on a PC is 15mb.
Cards for Twitter
1.91:1 aspect ratio
120 × 120px summary card
Summary card with huge picture (maximum size 4096 × 4096px)
262 × 262px player card, or 359 x 196px with 16:9 aspect ratio
800 x 320px website cards
Fleets of Twitter
1080 x 1920px is the recommended resolution.
Twitter occurrences
There are no predefined rules, so everything is up to you!
Twitter advertisements
Tweets with single or more images must have a minimum dimension of 600 x 335px.
Image size for website card is 800 x 418px with a 1.91:1 aspect ratio or
The maximum file size is 20mb and the resolution is 800 x 800px with a 1:1 aspect ratio.
App card picture 800 x 418px, aspect ratio 1.91:1, maximum file size 3mb
Carousels with 800 x 418px resolution and a 1.91:1 aspect ratio, with a maximum file size of 20mb for 2—6 picture cards
800 x 418px direct message card with a 1.91:1 aspect ratio
Conversation card 800 x 418px with a 1.91:1 aspect ratio and a maximum file size of 3mb
3. Facebook
For its visual content, Facebook, like Instagram, concentrates on posts, banners, and stories. Specific dimensions are required for event pages and marketplace adverts. This platform also supports 360-degree photographs, generally known as panoramas.
Sizes and dimensions for Facebook that are recommended:
Facebook page
Recommended proportions for a profile photo 170 x 170 pixels on a laptop, 128 x 128 pixels on a smartphone
Recommended dimensions for the cover picture Desktop resolution is 820 x 312px, while smartphone resolution is 640 x 360px.
A file size of less than 100kb is ideal.
The cover video should be 820 x 462px and last between 20 and 90 seconds.
Facebook updates
Sizes 1200 x 630px with aspect ratio 1.9:1 are recommended—upload the greatest quality feasible!
2-10 picture carousel 1200 × 1200px with a 1:1 aspect ratio
Photos for Facebook event covers
1200 x 628px with a 2:1 aspect ratio
Photos of panoramas on Facebook
30,000 pixels in either direction; fewer than 135,000 pixels in total size
2:1 aspect ratio
Maximum file size is 30mb.
Stories on Facebook
Dimensions that are suggested 1080px x 1920px
9:16 and 4:5 to 1.91:1 aspect ratios
The maximum duration is 5 seconds (6 on messenger)
Maximum file size is 30mb.
If you’re incorporating text, avoid 250 pixels at the top and bottom, just as on Instagram stories.
Minimum width for video stories is 500px.
9:16 to 1.91:1 aspect ratios
maximum duration: 15 seconds
4GB is the maximum file size.
Facebook feed advertising with a resolution of 1080 x 1080px and an aspect ratio of 1.91:1 to 1:1; the maximum file size is 30mb.
Right column advertising with a resolution of 1080 x 1080px and an aspect ratio of 1:1; they are only available on desktop!
Instant articles have a resolution of 1080 x 1080px and an aspect ratio of 1.91:1 to 1:1; the maximum file size is 30mb.
Marketplace advertising with a resolution of 1080 x 1080px and an aspect ratio of 1:1 have a maximum file size of 30mb.
Facebook search 1080 x 1080px with aspect ratios ranging from 1.91:1 to 1:1; maximum file size is 30mb.
Messages from sponsors 1080 x 1080px with a 1.91:1 to 1:1 aspect ratio; maximum file size is 30mb
Messenger inbox advertisements with a resolution of 1080 x 1080px and an aspect ratio of 1:1 have a maximum file size of 30mb.
Messenger tales advertisements with a resolution of 1080 x 1080px and an aspect ratio of 9:16
Size them up
Creating fascinating photography on a consistent basis is amazing enough without having to worry about how to make each platform’s image specifications work for you. We took care of the logistics so you could enjoy your creative freedom. Save this page for future reference, and try not to deviate from the social media size recommendations outlined above in order to maximise the potential of your visual content across platforms. Learn graphic design online at Blue Sky Graphics online graphic design course.
