Short Graphic Design Courses London
Design is about more than just aesthetics; it is also about functionality and technology. Our interests and needs vary all the time, and these changes are accompanied by changes in the functions of the things to which we are used. As a result, it is neither tragic nor odd that certain approaches to visual design fade away while others emerge to replace them.
Design Trends to avoid in 2022
We have prepared a list of the currently fading design trends, as well as discussed why they lost significance and how they have evolved since their beginning. The reasons for their demise might vary: certain design trends no longer correspond to the prevalent ideology, while in other cases, technological development has opened up new vistas for designers.
To understand more, let us have a look at the graphic design trends (and anti-trends!) for 2022.
Neomorphism as a kind of skeuomorphism
- limited functionality
- the hassle of using a mobile device outside
- exclusion of persons suffering from sensory system disorders
Neomorphism is maybe the most recent trend on this list. Experts anticipated a bright future for it in 2021, praising its aesthetic complexity, admirable restraint (for example, the modest amount of hues it offers), and ability to mimic real-world visual experiences.
Where did things go wrong?
Because it is built on faded shadows, low contrasts, and a relatively restricted colour palette, minimalism neomorphism is difficult to use at the level of product design or brand identification. As a result, persons with visual impairments have a tough time navigating such designs. Furthermore, because the clickable components in these design templates are so like everything else, it takes a little longer to become used to them.
At the same time, skeuomorphism, the movement in which graphic design makes objects on the screen appear real and 3D, is still at their height. The reason for this is because it has limitless artistic potential and expressiveness.
Flat illustration stock illustration
- personality deficiency
Cute 2D drawings were popular at first. They were often generated in vector files, allowing you to recolour them based on corporate colours or the design of your website pages. Because of their low detail and ease of scaling, such images became an alternative to photos in terms of responsive design. Furthermore, they conserved user device resources and expedited site loading.
The tendency for broad metaphorical drawings has expanded to 3D design and motion design with the advancement of visual technologies. Furthermore, both 3D and dynamic visuals make websites more user-friendly and appealing.
So, why should you reconsider your stance on such images in 2022?
The issue is that this technique has grown so popular that it is difficult to find a website of an IT firm, an Internet bank, or a creative studio that does not have schematic usual flat or 3D photos of people using a mobile device or interacting with one other. We propose that you use more custom-made drawings and avoid visual metaphors that have become clichés in order to stand out.
Rounded corners and organic shapes
- makes it harder to grasp the page element hierarchy
- Excessive usage leads to user confusion and greater bounce rates.
Most individuals unconsciously respond favourably to rounded organic forms, both in the real world and in computer interfaces, according to psychological research. The reason for this is that rounded edges seem more secure to us than sharp angles and lines.
Unfortunately, this aspect of human sight is frequently misused these days, depriving web pages and app designs of all available distinct lines and edges. This method results in a visual jumble and stops people from figuring out how to navigate the website.
We are not advising you to abandon rounded forms entirely, but rather to utilise them intelligently. Sharp edges and a clean content grid also have advantages: they make it easier for people to traverse your site. Make your product pictures more appealing to visitors by using rounded components to bring attention to your call to action and crucial buttons.
Colours that are unnaturally bright and filters that boost contrast
- if overdone, creates a visual shamble
- reduces user loyalty by making things appear unrealistic
- User’s eyes become easily fatigued, resulting in increased bounce rates
Brighter things on the screen attract attention more readily, and photographs or graphics in warm and vibrant hues appear more inviting than those in cold and subdued tones. This guideline is frequently applied by individuals who generate social media material. And it is completely reasonable in this business because the attention span of social media users is extremely short, and your message forms are very standardised there.
Inertia’s tendency for bright colours and high contrast picture post-processing has spread to sectors such as website and app design. The bad repercussions of mindlessly adopting this web design trend are eye-weary pages that you want to leave as soon as possible. Furthermore, strong colours frequently heighten anxiety.
Static Visual Content
If you want your potential audience to remember your brand messaging and take a specific action, you need more than simply words and a static image. Millennials, who now buy online more than any other generation, are accustomed to getting information in multimodal ways. In terms of Generation Z, these young people were born with smartphones in their hands and find static material to be plain uninteresting.
Consider the fact that the previous year, which was defined by worldwide lockdowns, raised the demand for material that generates experiences comparable to real-life ones.
Custom backgrounds and a black theme
- Reading bright lettering on dark backgrounds takes longer than vice versa
- unnecessary outside of mobile design
- issues with utilising black-themed interfaces in bright sunlight
When it comes to adopting dark themes in website and app design, there are two ways. Some designers develop dark mode to make their products more versatile and user-friendly. Users may toggle or programme the app to automatically convert to dark mode to avoid disturbing others with the light from their devices at night. The dark mode is also used to improve mobile device energy efficiency. Join Blue Sky Graphics college to learn more about the latest trends in graphic designs!